I'm a results-driven digital marketing professional with over two years of hands-on experience across SEO, paid media, content, and multi-channel campaigns. I'm currently pursuing an MSc in Strategic Marketing Management at Aston University, combining executional discipline with data-led marketing knowledge. I'm comfortable working across agency, freelance, and non-profit settings, delivering measurable growth—driving traffic, generating leads, and boosting engagement through integrated campaigns, website optimisation, and performance analytics.

Vinay Pratap Singh

I'm a results-driven digital marketing professional with over two years of hands-on experience across SEO, paid media, content, and multi-channel campaigns. I'm currently pursuing an MSc in Strategic Marketing Management at Aston University, combining executional discipline with data-led marketing knowledge. I'm comfortable working across agency, freelance, and non-profit settings, delivering measurable growth—driving traffic, generating leads, and boosting engagement through integrated campaigns, website optimisation, and performance analytics.

Available to hire

I’m a results-driven digital marketing professional with over two years of hands-on experience across SEO, paid media, content, and multi-channel campaigns. I’m currently pursuing an MSc in Strategic Marketing Management at Aston University, combining executional discipline with data-led marketing knowledge.
I’m comfortable working across agency, freelance, and non-profit settings, delivering measurable growth—driving traffic, generating leads, and boosting engagement through integrated campaigns, website optimisation, and performance analytics.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Advanced
Hindi
Fluent

Work Experience

Digital Marketing Executive at Marketingspecs.com
June 30, 2024 - July 18, 2025
Led the development and execution of digital communication strategies across web, email, and social. Managed content on WordPress, preparing for Drupal migration, with full responsibility for structure, UX updates, and publishing workflows. Produced and evaluated data-driven campaigns using Google Analytics and Search Console to inform improvements. Designed branded graphics and social assets using Adobe Photoshop and Illustrator. Managed paid and organic LinkedIn content and newsletter campaigns, achieving a 40% increase in audience engagement. Collaborated cross-functionally with marketing, product, and agency teams to align digital messaging with brand objectives.
Freelance Content & Campaign Strategist at Freelance
January 1, 2022 - Present
Developed and delivered internal and external communications for tech and education clients. Created accessible, GDPR-compliant email campaigns and digital newsletters with strong call-to-actions. Supported digital storytelling through case studies, blog posts, video editing, and social snippets. Conducted competitor and audience research to guide channel-specific content planning and tone of voice.
Field Project Supervisor – Ops & Reporting at ICSIL for Delhi Jal Board
December 31, 2023 - July 18, 2025
Managed government reporting, stakeholder communication, and project coordination. Oversaw delivery timelines and aligned ground operations with strategic objectives.

Education

Bachelor of Business Administration at DIRD, India
January 1, 2019 - June 30, 2022
MSc Strategic Marketing Management at Aston University
January 11, 2030 - January 1, 2026
Bachelor of Business Administration (BBA) at DIRD, India
January 11, 2030 - June 1, 2022

Qualifications

Google Ads Search – Google Skillshop
January 1, 2025 - December 31, 2025
Google Data Analytics – Coursera
July 1, 2025 - July 31, 2025

Industry Experience

Software & Internet, Education, Government, Professional Services, Media & Entertainment, Non-Profit Organization