I am a Visual Designer and Commercial Photographer specializing in end-to-end visual strategy, high-end digital retouching, and brand identity. My work bridges the gap between physical craftsmanship and digital artistry—translating technical precision, like e-commerce catalog mastery, into cinematic commercial campaigns. I design cohesive visual systems with a tactile understanding of textures, from the reflective logic of precious gemstones to the organic aesthetics of lifestyle branding. I execute luxury jewelry retouching, conceptualize structural packaging, and curate strategic social media grids to elevate brand value through deliberate, concept-driven art direction.

Vincent Chew Khai Jie

I am a Visual Designer and Commercial Photographer specializing in end-to-end visual strategy, high-end digital retouching, and brand identity. My work bridges the gap between physical craftsmanship and digital artistry—translating technical precision, like e-commerce catalog mastery, into cinematic commercial campaigns. I design cohesive visual systems with a tactile understanding of textures, from the reflective logic of precious gemstones to the organic aesthetics of lifestyle branding. I execute luxury jewelry retouching, conceptualize structural packaging, and curate strategic social media grids to elevate brand value through deliberate, concept-driven art direction.

Available to hire

I am a Visual Designer and Commercial Photographer specializing in end-to-end visual strategy, high-end digital retouching, and brand identity. My work bridges the gap between physical craftsmanship and digital artistry—translating technical precision, like e-commerce catalog mastery, into cinematic commercial campaigns.

I design cohesive visual systems with a tactile understanding of textures, from the reflective logic of precious gemstones to the organic aesthetics of lifestyle branding. I execute luxury jewelry retouching, conceptualize structural packaging, and curate strategic social media grids to elevate brand value through deliberate, concept-driven art direction.

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Language

English
Beginner
Chinese
Beginner
Malay
Beginner

Work Experience

Creative Director at Venessa Diamonds
September 1, 2020 - Present
A hands-on Creative Director in the luxury jewelry space, defining the visual strategy and creative direction for major product launches. Experienced in leading 360° campaigns from conceptual mood boards to global rollouts, while maintaining high-quality aesthetic standards in photography, post-production, digital branding, and premium packaging design.
Graphic & Content Designer at Sweetbar Cafe
February 1, 2023 - Present
A versatile Graphic & Content Designer in the boutique F&B space, shaping the visual identity and packaging design for Sweetbar. Experienced in managing the brand's social media presence from creative content curation to copywriting, while ensuring high aesthetic standards in food and lifestyle photography, print collateral, and daily digital layouts.
Freelance Visual Identity Strategist at Freelance / Independent
February 1, 2023 - Present
An independent Visual Identity Strategist and Commercial Photographer delivering cohesive, end-to-end creative solutions across diverse industries. Partnering with F&B, retail, and professional services to elevate their market presence through premium design and high-fidelity visual assets.

Education

Diploma in Computer Studies at SMJK Heng Ee
September 1, 2020 - June 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services