It's me. Your favorite creative director with specialized skills in content creation, BTS Photo/Video, and social media management. I Am a dynamic Social Media Manager with high-level social first and marketing technology expertise. Directed social media marketing program and expanded audience with engagement of up to 2M+ views on Instagram reels. Expansive background in partnering with high profile talent. Confident and nimble approach to capturing and editing content that stands at an editorial level; i.e. some of mywork has been featured in American Vogue, Numero and E! Excellent conceptual and creative direction skills. Keenly dialed in on the latest trends in the industry and pop culture world with a unique conceptual and creative eye to efficiently execute. I also might add that I excel at keeping a rooms energy positive, am community based, and very eager to challenge the status quo.

It's me. Your favorite creative director with specialized skills in content creation, BTS Photo/Video, and social media management. I Am a dynamic Social Media Manager with high-level social first and marketing technology expertise. Directed social media marketing program and expanded audience with engagement of up to 2M+ views on Instagram reels. Expansive background in partnering with high profile talent. Confident and nimble approach to capturing and editing content that stands at an editorial level; i.e. some of mywork has been featured in American Vogue, Numero and E! Excellent conceptual and creative direction skills. Keenly dialed in on the latest trends in the industry and pop culture world with a unique conceptual and creative eye to efficiently execute. I also might add that I excel at keeping a rooms energy positive, am community based, and very eager to challenge the status quo.

Available to hire

It’s me. Your favorite creative director with specialized skills in content creation, BTS Photo/Video, and social media management. I Am a dynamic Social Media Manager with high-level social first and marketing technology expertise. Directed social media marketing program and expanded audience with engagement of up to 2M+ views on Instagram reels. Expansive background in partnering with
high profile talent. Confident and nimble approach to capturing and editing content that stands at an editorial level; i.e. some of mywork has been featured in American Vogue, Numero and E! Excellent conceptual and creative direction skills. Keenly dialed in on the latest trends in the industry and pop culture world with a unique conceptual and creative eye to efficiently execute.

I also might add that I excel at keeping a rooms energy positive, am community based, and very eager to challenge the status quo.

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Work Experience

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Education

BFA at Roosevelt University
May 14, 2024

Qualifications

Director of Social Media at Caliwater Cactus Water
April 13, 2021 - October 1, 2023
Created content/campaigns for various social media platforms including Instagram, TikTok, X, Facebook, and YouTube Built and maintained the content calendar for all our channels to stay organized as well as maintain the brand aesthetic and presence I built online. Managed multiple accounts on a daily basis including responding to comments and questions in a timely manner. Collaborated with other departments to create effective strategies across multiple channels. (finance, legal, design teams, etc) Led creative brainstorms and creative directed content creation for all owned channels and influencer created content. Established and grew relationships with influencers, creators, and celebrities such as Vanessa Hudgens, Brooke Burke, Glen Powell, etc. in order to gain exposure for the brand. Organized and hosted events, such as Instagram and TikTok Live Q&A sessions, with celebrities and influencers that garnered up to 50k live viewers at a time. Researched competitors, stayed up-to-date on trends, and experimented with new platform features to ensure we stayed one step ahead. Planned and hosted launch events for new products and promotions which included designing all materials for influencer gifting, securing event space, working with vendors, planning menus, and overseeing budgets.
Photographer for Vogue American
May 13, 2022
Shot Vanessa Hudgens for American Vogue SAG Awards Coverage
    uniE608 Claudia Gadelha for Caliwater
    Shot, directed, instagram reel content for socials
    uniE608 GG Magree Tour Promo Video
    Shot and creative directed artist GG Magree tour video.
    uniE621 Vanessa Hudgens for VOGUE
    I shot Vanessa Hudgens getting ready for the SAG Awards for Vogue. photography film