Vinicius Itaua

Managed over R$110k monthly ad spend across B2B acquisition campaigns (Meta and Google Ads), focusing on CAC optimization and qualified pipeline. Implemented Meta’s Andromeda system and Advantage+ campaigns to optimize bidding strategies and creative formats across client accounts. Analyzed campaign performance daily, pulling data from GA4, UTMs, Active Campaign, Google Search Console, and SEMrush to identify improvements and drive ROI. Mapped funnel metrics to identify bottlenecks and ran landing page, form, and onboarding flow tests. Conducted A/B tests on creatives and copy using Hotjar, Growthbook, and Ubersuggest, documenting learnings for scale. Built an AI-powered prompt library for copy and creative ideation, automating performance reporting and optimization suggestions. Developed a lead-scoring model with product and data teams to prioritize high-intent leads for sales pipeline optimization.

Collaborated with the Head of Growth Product across research, ideation, planning, execution, deployment, and iteration. Analyzed client channels using Bullseye Framework, Cohort analysis, and AARRR metrics. Created Lean Canvas and value propositions for B2B customers; prepared presentations and stakeholder materials; attended client meetings to identify key metrics; conducted interviews and quantitative analysis to uncover Jobs-to-be-Done misalignment. Resulted in onboarding-time reduction and strategic pivots for client products.

Acted as a bridge between business, design, and engineering; analyzed quantitative and qualitative data to inform client deliverables; managed 12+ clients monthly with proactive communication and tailored support. Monitored product health daily, delivering optimization recommendations, backlog reprioritization, onboarding fixes, and MVP experiments.