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With over 6 years of experience in the digital products market, I’m passionate about turning digital channels into real growth engines. My background is grounded in product fundamentals and data analysis across acquisition, activation, retention, revenue, and referral. I’ve cultivated a creative–analytical hybrid skill set that enables me to deliver measurable results, drive innovation, optimize performance, and maintain consistency. My work focuses on reducing CAC, improving lead quality, and uncovering funnel leaks that silently kill growth. I help B2B companies scale by building high-performance marketing systems that align with sales goals and drive measurable growth. I’ve had the privilege of working with some iconic brands in the industry, helping them drive growth, improve KPIs and elevate their digital presence.…With over 6 years of experience in the digital products market, I’m passionate about turning digital channels into real growth engines. My background is grounded in product fundamentals and data analysis across acquisition, activation, retention, revenue, and referral. I’ve cultivated a creative–analytical hybrid skill set that enables me to deliver measurable results, drive innovation, optimize performance, and maintain consistency. My work focuses on reducing CAC, improving lead quality, and uncovering funnel leaks that silently kill growth. I help B2B companies scale by building high-performance marketing systems that align with sales goals and drive measurable growth. I’ve had the privilege of working with some iconic brands in the industry, helping them drive growth, improve KPIs and elevate their digital presence.

Vinicius Itaua

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With over 6 years of experience in the digital products market, I’m passionate about turning digital channels into real growth engines. My background is grounded in product fundamentals and data analysis across acquisition, activation, retention, revenue, and referral. I’ve cultivated a creative–analytical hybrid skill set that enables me to deliver measurable results, drive innovation, optimize performance, and maintain consistency. My work focuses on reducing CAC, improving lead quality, and uncovering funnel leaks that silently kill growth. I help B2B companies scale by building high-performance marketing systems that align with sales goals and drive measurable growth. I’ve had the privilege of working with some iconic brands in the industry, helping them drive growth, improve KPIs and elevate their digital presence.…With over 6 years of experience in the digital products market, I’m passionate about turning digital channels into real growth engines. My background is grounded in product fundamentals and data analysis across acquisition, activation, retention, revenue, and referral. I’ve cultivated a creative–analytical hybrid skill set that enables me to deliver measurable results, drive innovation, optimize performance, and maintain consistency. My work focuses on reducing CAC, improving lead quality, and uncovering funnel leaks that silently kill growth. I help B2B companies scale by building high-performance marketing systems that align with sales goals and drive measurable growth. I’ve had the privilege of working with some iconic brands in the industry, helping them drive growth, improve KPIs and elevate their digital presence.

Available to hire

With over 6 years of experience in the digital products market, I’m passionate about turning digital channels into real growth engines. My background is grounded in product fundamentals and data analysis across acquisition, activation, retention, revenue, and referral.
I’ve cultivated a creative–analytical hybrid skill set that enables me to deliver measurable results, drive innovation, optimize performance, and maintain consistency. My work focuses on reducing CAC, improving lead quality, and uncovering funnel leaks that silently kill growth.
I help B2B companies scale by building high-performance marketing systems that align with sales goals and drive measurable growth. I’ve had the privilege of working with some iconic brands in the industry, helping them drive growth, improve KPIs and elevate their digital presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

Portuguese

Fluent

English

Fluent

Work Experience

Growth Marketing Associate at Kalendae

September 1, 2025 - October 13, 2025

Managed over R$110k monthly ad spend across B2B acquisition campaigns (Meta and Google Ads), focusing on CAC optimization and qualified pipeline. Implemented Meta’s Andromeda system and Advantage+ campaigns to optimize bidding strategies and creative formats across client accounts. Analyzed campaign performance daily, pulling data from GA4, UTMs, Active Campaign, Google Search Console, and SEMrush to identify improvements and drive ROI. Mapped funnel metrics to identify bottlenecks and ran landing page, form, and onboarding flow tests. Conducted A/B tests on creatives and copy using Hotjar, Growthbook, and Ubersuggest, documenting learnings for scale. Built an AI-powered prompt library for copy and creative ideation, automating performance reporting and optimization suggestions. Developed a lead-scoring model with product and data teams to prioritize high-intent leads for sales pipeline optimization.

Product Consultant at Kalendae

September 1, 2024 - October 13, 2025

Collaborated with the Head of Growth Product across research, ideation, planning, execution, deployment, and iteration. Analyzed client channels using Bullseye Framework, Cohort analysis, and AARRR metrics. Created Lean Canvas and value propositions for B2B customers; prepared presentations and stakeholder materials; attended client meetings to identify key metrics; conducted interviews and quantitative analysis to uncover Jobs-to-be-Done misalignment. Resulted in onboarding-time reduction and strategic pivots for client products.

Product Analyst at Cosin Consulting

October 1, 2022 - October 13, 2025

Acted as a bridge between business, design, and engineering; analyzed quantitative and qualitative data to inform client deliverables; managed 12+ clients monthly with proactive communication and tailored support. Monitored product health daily, delivering optimization recommendations, backlog reprioritization, onboarding fixes, and MVP experiments.

Product Intern at Cosin Consulting

February 1, 2021 - October 13, 2025

Collaborated with cross-functional partners (Engineering, Design, Marketing) to develop product strategies and features; analyzed customer data and feedback to inform improvements; contributed to onboarding and feature decision-making. Achieved the maximum NPS score for two consecutive quarters, leading to promotion to Product Analyst.

Onboarding Specialist at Herospark

June 1, 2020 - October 13, 2025

Applied Customer Success methodologies; implemented a Low/High-Touch engagement model and customer segmentation. Organized workflows, automations, and service steps in Pipefy; reported weekly progress in Notion.

CEO at Raising Smiles (Children’s Support Group)

December 31, 2019 - October 12, 2025

Led a volunteer group, organized and raised funds for a Children’s Day event reaching 200+ children annually; taught basic computer skills and software to the community.