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I'm Sophie Green, a tactical merchandising manager and digital marketing leader with 15+ years in ecommerce and hospitality omni-channel. I optimize customer journeys across Web, App and WiFi to unlock commercial value through strategic and tactical planning. I have a strong affinity for Sitecore CMS and enjoy leading and coaching high-performing digital and technology teams. I've led digital transformation, delivered data-driven decisions, and built scalable knowledge bases; at Greene King I defined merchandising strategies across Web, App and WiFi and drove measurable improvements in CRO, signups and impressions. I also founded and directed Frau Green Ltd, an omni-channel arts and crafts business serving TV channels and marketplaces across Europe.…I'm Sophie Green, a tactical merchandising manager and digital marketing leader with 15+ years in ecommerce and hospitality omni-channel. I optimize customer journeys across Web, App and WiFi to unlock commercial value through strategic and tactical planning. I have a strong affinity for Sitecore CMS and enjoy leading and coaching high-performing digital and technology teams. I've led digital transformation, delivered data-driven decisions, and built scalable knowledge bases; at Greene King I defined merchandising strategies across Web, App and WiFi and drove measurable improvements in CRO, signups and impressions. I also founded and directed Frau Green Ltd, an omni-channel arts and crafts business serving TV channels and marketplaces across Europe.

Sophie Green

Merchandiser, Digital Marketer, Marketing Strategist, +4

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I'm Sophie Green, a tactical merchandising manager and digital marketing leader with 15+ years in ecommerce and hospitality omni-channel. I optimize customer journeys across Web, App and WiFi to unlock commercial value through strategic and tactical planning. I have a strong affinity for Sitecore CMS and enjoy leading and coaching high-performing digital and technology teams. I've led digital transformation, delivered data-driven decisions, and built scalable knowledge bases; at Greene King I defined merchandising strategies across Web, App and WiFi and drove measurable improvements in CRO, signups and impressions. I also founded and directed Frau Green Ltd, an omni-channel arts and crafts business serving TV channels and marketplaces across Europe.…I'm Sophie Green, a tactical merchandising manager and digital marketing leader with 15+ years in ecommerce and hospitality omni-channel. I optimize customer journeys across Web, App and WiFi to unlock commercial value through strategic and tactical planning. I have a strong affinity for Sitecore CMS and enjoy leading and coaching high-performing digital and technology teams. I've led digital transformation, delivered data-driven decisions, and built scalable knowledge bases; at Greene King I defined merchandising strategies across Web, App and WiFi and drove measurable improvements in CRO, signups and impressions. I also founded and directed Frau Green Ltd, an omni-channel arts and crafts business serving TV channels and marketplaces across Europe.

Available to hire

I’m Sophie Green, a tactical merchandising manager and digital marketing leader with 15+ years in ecommerce and hospitality omni-channel. I optimize customer journeys across Web, App and WiFi to unlock commercial value through strategic and tactical planning. I have a strong affinity for Sitecore CMS and enjoy leading and coaching high-performing digital and technology teams.

I’ve led digital transformation, delivered data-driven decisions, and built scalable knowledge bases; at Greene King I defined merchandising strategies across Web, App and WiFi and drove measurable improvements in CRO, signups and impressions. I also founded and directed Frau Green Ltd, an omni-channel arts and crafts business serving TV channels and marketplaces across Europe.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Tactical Merchandising Manager at Greene King

January 1, 2025 - Present

Defined the merchandising strategy for Web, App and WiFi channels and supported a team through its tactical activation; established cadence of CRO tests with external partner VML, contributing to a 2.2% YoY booking volume increase to 5.3m; delivered a best-in-class WiFi strategy responsible for 65% of database signups and a 6-month campaign delivering 4.6m impressions (4.7% CTR) at no extra cost to the business; Digital Trading squad member delivering actionable insights to marketing; Sitecore Subject Matter Expert, creating a Confluence knowledge base of 60+ articles and onboarding team members with CMS support.

Digital Merchandising at Greene King

January 1, 2022 - December 31, 2025

Led merchandising for Digital Transformation, transitioning 1600 pub websites onto a new DXP; Worked closely with SEO and UX to increase organic traffic and deliver web optimization.

Director at Frau Green Ltd

January 1, 2012 - December 31, 2022

Established an omni-channel arts and crafts supplies company, serving over 100,000 SKUs to TV channels in the UK and the US, and several marketplaces across Europe.