I’m a Digital Marketing professional with a passion for transforming data into meaningful marketing strategies. Over the past 3 years, I’ve worked with B2B brands, planning and executing cross-channel campaigns that combine analytics, creativity, and business insight. From optimising email campaigns with HubSpot and Dynamics 365, to analysing user behaviour through GA4 and building performance dashboards in Power BI, I’ve consistently delivered measurable growth—boosting engagement, improving conversions, and increasing ROI. What excites me most is uncovering patterns in data to tell compelling stories that connect brands with their audiences, and using those insights to craft strategies that are both innovative and results-driven. I thrive in collaborative environments where I can learn, adapt, and contribute to campaigns that make a real impact.

Virali Madhani

I’m a Digital Marketing professional with a passion for transforming data into meaningful marketing strategies. Over the past 3 years, I’ve worked with B2B brands, planning and executing cross-channel campaigns that combine analytics, creativity, and business insight. From optimising email campaigns with HubSpot and Dynamics 365, to analysing user behaviour through GA4 and building performance dashboards in Power BI, I’ve consistently delivered measurable growth—boosting engagement, improving conversions, and increasing ROI. What excites me most is uncovering patterns in data to tell compelling stories that connect brands with their audiences, and using those insights to craft strategies that are both innovative and results-driven. I thrive in collaborative environments where I can learn, adapt, and contribute to campaigns that make a real impact.

Available to hire

I’m a Digital Marketing professional with a passion for transforming data into meaningful marketing strategies. Over the past 3 years, I’ve worked with B2B brands, planning and executing cross-channel campaigns that combine analytics, creativity, and business insight. From optimising email campaigns with HubSpot and Dynamics 365, to analysing user behaviour through GA4 and building performance dashboards in Power BI, I’ve consistently delivered measurable growth—boosting engagement, improving conversions, and increasing ROI. What excites me most is uncovering patterns in data to tell compelling stories that connect brands with their audiences, and using those insights to craft strategies that are both innovative and results-driven. I thrive in collaborative environments where I can learn, adapt, and contribute to campaigns that make a real impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Assistant at Conference Aston
April 1, 2023 - Present
Collaborated with marketing and events teams to plan and execute cross-channel campaigns via CRM and Mailchimp, boosting email engagement by 27% and click-through rates by 11%. Analysed GA4 and Excel to identify audience trends, improving landing page conversion by 15% and refining messaging for target segments. Created and edited copy and visuals in Canva and Adobe Suite, expanding B2B social reach by 32%. Monitored SEO performance using SEMrush, increasing organic website traffic by 21% and improving keyword visibility.
Digital Marketing Executive at The Minies
August 31, 2022 - October 13, 2025
Executed and optimised Google Ads and Meta campaigns, reducing cost per lead by 18% across five international markets. Built interactive Power BI dashboards integrating GA4 and CRM data, driving a 25% increase in campaign efficiency and faster KPI tracking. Implemented SEO strategies through keyword optimisation and backlink analysis, elevating SERP ranking from page 4 to page 1. Deployed A/B testing across creative assets and email funnels, achieving a 22% uplift in open and conversion rates. Partnered with cross-functional teams to refine campaign targeting, generating 40% more qualified B2B leads and improving overall lead quality.
Strategy & Research Intern at Charusat University
December 31, 2021 - October 13, 2025
Conducted quantitative market research using SPSS and Excel, analysing responses from 3,000+ participants on 5G adoption trends. Supported SEO and SEM activities, leading to a 20% rise in organic student inquiries and enhanced campaign reach. Managed content calendars and tracked social media analytics, achieving 28% growth in engagement within six months. Utilised Google Analytics and Tag Manager to monitor user behaviour, improving lead accuracy and conversion quality.

Education

Master of Science in Business Analytics at Aston University, Birmingham
September 19, 2022 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Media & Entertainment, Retail, Software & Internet, Energy & Utilities