I’m a Digital Marketing professional with a passion for transforming data into meaningful marketing strategies. Over the past 3 years, I’ve worked with B2B brands, planning and executing cross-channel campaigns that combine analytics, creativity, and business insight. From optimising email campaigns with HubSpot and Dynamics 365, to analysing user behaviour through GA4 and building performance dashboards in Power BI, I’ve consistently delivered measurable growth—boosting engagement, improving conversions, and increasing ROI. What excites me most is uncovering patterns in data to tell compelling stories that connect brands with their audiences, and using those insights to craft strategies that are both innovative and results-driven. I thrive in collaborative environments where I can learn, adapt, and contribute to campaigns that make a real impact.
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• Built a Python-based model to forecast customer spend, enabling targeted campaigns that increased projected conversions by 12% and improved retention strategies for high-value customer groups.
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