I'm a creative and strategic Graphic Designer with 10+ years of experience turning ideas into striking visuals for digital and print. My work spans branding, campaigns, and web assets, with a focus on UX, accessibility, and cohesive visual identity.\n\nKnown for being reliable, adaptable, and strategic, I bring clarity, cohesion, and heart to every project—from branding to UI/UX—helping brands connect meaningfully with their audiences.…

Virgin Graciano

I'm a creative and strategic Graphic Designer with 10+ years of experience turning ideas into striking visuals for digital and print. My work spans branding, campaigns, and web assets, with a focus on UX, accessibility, and cohesive visual identity.\n\nKnown for being reliable, adaptable, and strategic, I bring clarity, cohesion, and heart to every project—from branding to UI/UX—helping brands connect meaningfully with their audiences.…

Available to hire

I’m a creative and strategic Graphic Designer with 10+ years of experience turning ideas into striking visuals for digital and print. My work spans branding, campaigns, and web assets, with a focus on UX, accessibility, and cohesive visual identity.\n\nKnown for being reliable, adaptable, and strategic, I bring clarity, cohesion, and heart to every project—from branding to UI/UX—helping brands connect meaningfully with their audiences.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Graphic Designer at Self-employed
May 1, 2022 - Present
Deliver full-scope design services across digital and print—branding, campaigns, and web assets—with creative direction rooted in UX, accessibility, and cohesive visual identity. Known for a reliable, adaptable, and strategic approach that helps projects exceed expectations. Key clients include Hatch + Hash and True Blue Protection.
Contract Graphic Designer at APEALZ (Remote)
February 20, 2025 - August 14, 2025
Developed static and motion ads for LinkedIn and Instagram to drive engagement. Redesigned the APEALZ for Business landing page, enhancing UX and visual flow. Created digital assets aligned with brand guidelines in collaboration with the Creative Director.
In-House Graphic Designer at Paleo Treats (San Diego/Hybrid)
May 1, 2022 - August 14, 2025
Managed end-to-end design responsibilities spanning packaging, email, web, and social media. Created custom email campaigns in Optimizely, increasing customer engagement and retention. Developed high-converting landing pages for e-commerce and product launches. Produced promotional assets and merchandise for in-store and event use. Designed branded packaging and retail displays to support product visibility and sales.
Contract Graphic Designer at Iron Lily (Los Angeles/Remote)
March 1, 2023 - August 14, 2025
Created original graphics, textile patterns, and packaging ensuring cohesive visuals across digital and physical touchpoints while enhancing the unboxing experience.
Freelance Graphic Designer at Self-Employed / Freelance (San Diego)
May 1, 2022 - Present
Deliver full-scope design services across digital and print—branding, campaigns, and web assets—with creative direction rooted in UX, accessibility, and cohesive visual identity. Known for a reliable, adaptable, and strategic approach that helps projects exceed expectations.
Contract Graphic Designer at APEALZ (Remote)
February 1, 2025 - September 17, 2025
Developed static and motion ads for LinkedIn and Instagram to drive engagement. Redesigned the APEALZ for Business landing page, enhancing UX and visual flow. Created digital assets in line with brand guidelines in collaboration with the Creative Director.
In-House Graphic Designer at Paleo Treats (San Diego/Hybrid)
March 1, 2023 - September 17, 2025
Owned end-to-end design responsibilities at Paleo Treats, spanning packaging, email, web, and social. Created custom email campaigns in Optimizely, increasing customer engagement and retention. Developed high-converting landing pages for both ecommerce and product launches. Produced promotional assets and merch for in-store and event use. Designed branded packaging and retail displays to support product visibility and sales.
Contract Graphic Designer at Iron Lily (Los Angeles/Remote)
May 1, 2022 - September 17, 2025
Created original graphics, textile patterns, and packaging—ensuring cohesive visuals across digital and physical touchpoints while enhancing the unboxing experience.
Freelance Graphic Designer at Self-Employed / Freelance
May 1, 2022 - Present
Deliver full-scope design services across digital and print—branding, campaigns, and web assets—with creative direction rooted in UX, accessibility, and cohesive visual identity. Known for a reliable, adaptable, and strategic approach that helps projects exceed expectations.
Contract Graphic Designer at APEALZ (Remote)
February 1, 2025 - September 17, 2025
Developed static and motion ads for LinkedIn and Instagram to drive engagement. Redesigned the APEALZ for Business landing page, enhancing UX and visual flow. Created digital assets in line with brand guidelines in collaboration with the Creative Director.
In-House Graphic Designer at Paleo Treats
March 1, 2023 - September 17, 2025
Owned end-to-end design responsibilities at Paleo Treats, spanning packaging, email, web, and social. Created custom email campaigns in Optimizely, increasing customer engagement and retention. Developed high-converting landing pages for both ecommerce and product launches. Produced promotional assets and merch for in-store and event use. Designed branded packaging and retail displays to support product visibility and sales.
Contract Graphic Designer at Iron Lily
May 1, 2022 - September 17, 2025
Created original graphics, textile patterns, and packaging—ensuring cohesive visuals across digital and physical touchpoints while enhancing the unboxing experience.

Education

Associate of Arts – Graphic Design at Southwestern College
January 11, 2030 - August 14, 2025
Web Design Certificate at Southwestern College
January 11, 2030 - August 14, 2025
Associate of Arts – Graphic Design at Southwestern College
January 11, 2030 - September 17, 2025
Web Design Certificate at Southwestern College
January 11, 2030 - September 17, 2025
Associate of Arts – Graphic Design at Southwestern College
January 11, 2030 - September 17, 2025
Web Design Certificate at Southwestern College
January 11, 2030 - September 17, 2025

Qualifications

Web Design Certificate
January 11, 2030 - August 14, 2025
Web Design Certificate
January 11, 2030 - September 17, 2025
Associate of Arts – Graphic Design
January 11, 2030 - September 17, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet, Other
    paper Hatch & Hash – Brand Identity Redesign

    I led the full rebranding of Hatch & Hash, a creative studio with a bold, high-energy personality. The original identity felt muted and inconsistent, so I crafted a logo system that captured their daring, dynamic spirit while staying flexible for digital and print use. I developed a cohesive brand board featuring expressive typography, saturated color palettes, and a balance of minimalism and playfulness—matching their vibrant photographic style without overpowering it.