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I'm Virginia Payson, a highly experienced WordPress website developer and designer with over 15 years of experience designing, building, and maintaining custom WordPress solutions. I specialize in front-end and back-end development (HTML5, CSS3, JavaScript, PHP, MySQL) and have a strong portfolio across e-commerce, blogs, and membership portals. I thrive on managing multiple websites, working independently to meet deadlines, and collaborating with clients to deliver engaging, results-driven websites. I excel at wireframing, translating business goals into functional designs, and optimizing sites for speed and SEO. I enjoy partnering with clients and content creators to ensure the sites align with marketing strategies and drive increased traffic and conversions.…I'm Virginia Payson, a highly experienced WordPress website developer and designer with over 15 years of experience designing, building, and maintaining custom WordPress solutions. I specialize in front-end and back-end development (HTML5, CSS3, JavaScript, PHP, MySQL) and have a strong portfolio across e-commerce, blogs, and membership portals. I thrive on managing multiple websites, working independently to meet deadlines, and collaborating with clients to deliver engaging, results-driven websites. I excel at wireframing, translating business goals into functional designs, and optimizing sites for speed and SEO. I enjoy partnering with clients and content creators to ensure the sites align with marketing strategies and drive increased traffic and conversions.

Virginia Payson

Web Developer, Data Scientist, UI Designer, +6

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I'm Virginia Payson, a highly experienced WordPress website developer and designer with over 15 years of experience designing, building, and maintaining custom WordPress solutions. I specialize in front-end and back-end development (HTML5, CSS3, JavaScript, PHP, MySQL) and have a strong portfolio across e-commerce, blogs, and membership portals. I thrive on managing multiple websites, working independently to meet deadlines, and collaborating with clients to deliver engaging, results-driven websites. I excel at wireframing, translating business goals into functional designs, and optimizing sites for speed and SEO. I enjoy partnering with clients and content creators to ensure the sites align with marketing strategies and drive increased traffic and conversions.…I'm Virginia Payson, a highly experienced WordPress website developer and designer with over 15 years of experience designing, building, and maintaining custom WordPress solutions. I specialize in front-end and back-end development (HTML5, CSS3, JavaScript, PHP, MySQL) and have a strong portfolio across e-commerce, blogs, and membership portals. I thrive on managing multiple websites, working independently to meet deadlines, and collaborating with clients to deliver engaging, results-driven websites. I excel at wireframing, translating business goals into functional designs, and optimizing sites for speed and SEO. I enjoy partnering with clients and content creators to ensure the sites align with marketing strategies and drive increased traffic and conversions.

Available to hire

I’m Virginia Payson, a highly experienced WordPress website developer and designer with over 15 years of experience designing, building, and maintaining custom WordPress solutions. I specialize in front-end and back-end development (HTML5, CSS3, JavaScript, PHP, MySQL) and have a strong portfolio across e-commerce, blogs, and membership portals. I thrive on managing multiple websites, working independently to meet deadlines, and collaborating with clients to deliver engaging, results-driven websites.

I excel at wireframing, translating business goals into functional designs, and optimizing sites for speed and SEO. I enjoy partnering with clients and content creators to ensure the sites align with marketing strategies and drive increased traffic and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Applications & Analytics Developer at Aspen Institute

December 31, 2016 - December 31, 2016

Led digital analytics for Aspen Ideas Festival (10,000+ users): built interactive GA dashboards, automated weekly performance reports (video views, course completion, funnel drop-off), and optimized guest journey. Managed email blasts and iTunes marketing; grew reach and elevated AspenIdeas.org. Built custom modules (PHP/JavaScript) for a Drupal-based platform supporting video streaming and podcasts. Implemented pages that auto-populate images daily from the festival, developed an iOS app and responsive site, increasing mobile engagement by 25% via A/B testing and personalization. Maintained 99% MySQL database uptime during peak festival season with automated monitoring.

Digital & Guest Analytics Specialist at Aspen Native / Aspen Ideas Festival (freelance)

January 1, 2016 - November 4, 2025

Led digital analytics initiatives for Aspen Ideas Festival and related Aspen properties; drove guest engagement and data-driven optimization across web and mobile touchpoints.

Freelance Digital Analytics & Platform Specialist at Willits Web Services

January 1, 2015 - November 4, 2025

Migrated Cracks & Racks to Magento 2 ecommerce site; transferred 10,000+ SKUs, rebuilt personalized UI (color/size/style selectors), and improved checkout conversion by 18%. Built 30+ WordPress ecommerce and reservation sites; optimized speed/SEO, reducing load times. Delivered custom GA dashboards and automated weekly ecommerce reports.

Digital Marketing & Analytics Lead at Big Stone Publishing

December 31, 2017 - December 31, 2017

Managed Google Analytics & Google Ads; built weekly interactive dashboards and A/B-tested email campaigns. Designed and created landing pages for promotions and new stories. Digitized Rock and Ice and Trail Runner magazines. Produced mobile promotions for 5,000+ subscribers.

Web Developer & SEO Specialist at Blizzard Internet Marketing

December 31, 2019 - December 31, 2019

Optimized resort WordPress sites with reservation APIs; grew organic traffic by ~30% and delivered weekly GA performance reports. Built and maintained ecommerce sites; delivered custom GA dashboards and weekly reports.

Freelance Web Application Developer at Willits Web Services

January 1, 2015 - November 4, 2025

Designed and developed over 50 custom WordPress websites, including e-commerce platforms, blogs, and membership portals. Managed and maintained multiple client websites simultaneously, performing ongoing content updates, plugin configurations, and troubleshooting to ensure optimal performance. Provided expert-level troubleshooting for WordPress, plugin, and responsive design issues, resolving site-related problems quickly and efficiently to minimize client disruption. Conducted wireframe design and executed website builds from concept to launch. Collaborated with clients and content creators to ensure site designs aligned with business goals and marketing strategies. Optimized sites for speed and SEO, resulting in improved user experience and increased organic traffic.

Web Application Developer at Aspen Institute

December 31, 2018 - December 31, 2018

Led custom Drupal CMS development, supporting video streaming and iTunes University course creation for 10,000+ users. Developed iOS applications and maintained responsive websites, increasing mobile engagement by 25%. Managed content population and databases, ensuring 99% uptime.

Web Developer/Designer at Blizzard Internet Marketing

December 31, 2015 - December 31, 2015

Collaborated with clients to deliver tailored WordPress sites for vacation resorts, integrating reservation engines. Optimized sites for speed and SEO, boosting organic traffic by 30% on average. Led a team of designers, managing 15+ concurrent projects remotely.

Web Developer/Graphic Designer at Big Stone Publishing (Rock and Ice & Trail Runner Magazines)

December 31, 2016 - December 31, 2016

Oversaw magazine websites, designing interactive digital ads optimized for all devices. Digitized content for iPhone, Android, and iPad, increasing ad revenue by 20%. Created weekly email blasts and multimedia promotions, engaging 5,000+ subscribers.

IT Support at Metalprices.com

December 31, 2010 - December 31, 2010

Enhanced user experience for live-streaming platforms.

Web Developer at Blizzard Web Development

December 31, 2008 - December 31, 2008

Built custom websites.

Web Developer at Project West Design

December 31, 2006 - December 31, 2006

Designed client sites.

Digital Technician/Web Developer at Digital Arts Aspen

December 31, 2002 - December 31, 2002

Captured near and taught Photoshop.