Virginia Payson

Available to hire

I'm Virginia Payson, a highly experienced WordPress website developer and designer with over 15 years of experience designing, building, and maintaining custom WordPress solutions.

About

I’m Virginia Payson, a highly experienced WordPress website developer and designer with over 15 years of experience designing, building, and maintaining custom WordPress solutions. I specialize in front-end and back-end development (HTML5, CSS3, JavaScript, PHP, MySQL) and have a strong portfolio across e-commerce, blogs, and membership portals. I thrive on managing multiple websites, working independently to meet deadlines, and collaborating with clients to deliver engaging, results-driven websites.

I excel at wireframing, translating business goals into functional designs, and optimizing sites for speed and SEO. I enjoy partnering with clients and content creators to ensure the sites align with marketing strategies and drive increased traffic and conversions.

  • 10 years' experience
  • Joined November 2025

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Retail
  • Education

More experts

Work experience· 13 roles

Web Developer & SEO Specialist · Blizzard Internet MarketingDec 2019 – Dec 2019 · 1 mo

Optimized resort WordPress sites with reservation APIs; grew organic traffic by ~30% and delivered weekly GA performance reports. Built and maintained ecommerce sites; delivered custom GA dashboards and weekly reports.

Web Application Developer · Aspen InstituteDec 2018 – Dec 2018 · 1 mo

Led custom Drupal CMS development, supporting video streaming and iTunes University course creation for 10,000+ users. Developed iOS applications and maintained responsive websites, increasing mobile engagement by 25%. Managed content population and databases, ensuring 99% uptime.

Digital Marketing & Analytics Lead · Big Stone PublishingDec 2017 – Dec 2017 · 1 mo

Managed Google Analytics & Google Ads; built weekly interactive dashboards and A/B-tested email campaigns. Designed and created landing pages for promotions and new stories. Digitized Rock and Ice and Trail Runner magazines. Produced mobile promotions for 5,000+ subscribers.

Web Developer/Graphic Designer · Big Stone Publishing (Rock and Ice & Trail Runner Magazines)Dec 2016 – Dec 2016 · 1 mo
Web Applications & Analytics Developer · Aspen InstituteDec 2016 – Dec 2016 · 1 mo
Digital & Guest Analytics Specialist · Aspen Native / Aspen Ideas Festival (freelance)Jan 2016 – Nov 2025 · 9 yrs 11 mos
Web Developer/Designer · Blizzard Internet MarketingDec 2015 – Dec 2015 · 1 mo
Freelance Web Application Developer · Willits Web ServicesJan 2015 – Nov 2025 · 10 yrs 11 mos

Education· 9

· University of Vermont1993 – 2025
Google Data Analytics Professional Certificate (in progress) · Google / Coursera2030 – 2025
Google Certificate Course using Rand SQL for Data analytics · Google Certificate Course via RAND2025
React, Full-Stack JavaScript, iOS Development with Swift · Udemy2019 – 2021

Certifications and awards

Google Data Analytics Professional Certificate (in progress)2030 – 2025

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