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I’m Virginia Roson, a creative designer and brand strategist with a background in Strategic Design and Management from Parsons School of Design. I specialize in branding, visual identity, and content creation, blending aesthetics with strategy to build authentic, elegant brands.…

Virginia Roson

Designer, Brand Designer, Creative Director, +7

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I’m Virginia Roson, a creative designer and brand strategist with a background in Strategic Design and Management from Parsons School of Design. I specialize in branding, visual identity, and content creation, blending aesthetics with strategy to build authentic, elegant brands.…

Available to hire

I’m Virginia Roson, a creative designer and brand strategist with a background in Strategic Design and Management from Parsons School of Design. I specialize in branding, visual identity, and content creation, blending aesthetics with strategy to build authentic, elegant brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Design Strategist at Freelance

July 1, 2025 - November 8, 2025

Collaboration management with +20 influencers, increasing visibility by 20%. Digital content planning that generated +15% engagement. Logistics coordination of campaigns: casting and locations counting.

Production and Technical Design Internship at Ulla Johnson

May 1, 2025 - May 1, 2025

Supporting the sales team during market week and e-commerce photoshots. Coordination of the showroom and appointments with clients such as Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue. Styling and selection of key looks for collection presentations. Order registration and support in strategies to optimize sales and build customer loyalty.

Wholesale Intern at Prabal Gurung

January 1, 2023 - January 1, 2023

Brand strategy and positioning for entrepreneurs and small businesses. Visual identity and website design with launch-ready digital assets. Social media rollout strategy to improve visibility and engagement.

Assistant to the Creative Director at Tomas Herold

August 1, 2022 - November 8, 2025

Monitoring production schedules and controlling deliveries. Progress report management (WIP) and coordination with suppliers. Support in fittings, quality control and technical documentation. Preparation of reports and production binders for internal teams.

Fashion Marketing Internship at Lidia May

May 1, 2022 - May 1, 2022

Tools: Adobe Photoshop, Adobe Illustrator, Apparel Magic, Launchmetrics (Fashion GPA). Social media strategy, email marketing, influencer campaigns, branding, inventory management, market analysis.