Jonathan Sparks

Designed and delivered cross-platform visual assets for web, social, and digital campaigns; built and maintained visual systems and brand style frameworks; annotated and organized creative assets for scalable production pipelines; collaborated with distributed teams using structured feedback loops; tested and refined creative outputs to improve usability and engagement; managed remote workflows and asynchronous collaboration tools.

Directed all aspects of animation studio operations for multiple concurrent video projects. Oversaw pre-production, production, and post-production to ensure high-quality deliverables for corporate and agency clients. Developed detailed production schedules and resource plans to manage a team of animators and editors, meeting tight deadlines without compromising quality. Optimized workflows by implementing innovative pipelines, reducing production time by 37% for a standard 30-second TV commercial. Managed and mentored a creative team, improving teamwork and exceeding production goals. Communicated regularly with clients and account managers to align outcomes with client vision.

Led creative operations and cross-functional teams responsible for digital marketing content for North American retail markets. Developed and refined assets across web, product, and marketing platforms. Evaluated outputs and iterated designs based on performance insights and stakeholder feedback. Integrated AI tools such as ChatGPT and Adobe Firefly into production workflows to improve speed and consistency. Documented design processes and visual standards to support scalable systems. Collaborated with marketing, engineering, and product teams in agile environments. Translated complex visual concepts into structured, repeatable workflows. Mentored junior designers on design principles and workflow best practices.