Hi, I’m Jonathan Sparks. I’m a Creative Director and Digital Strategist based in Calgary, specializing in content development, campaign optimization, and visual storytelling. I enjoy leading in-house and remote creative teams, integrating AI tools to streamline production, and delivering high-quality, on-brand work on time and under budget. I’ve earned a Telly Award for 3D advertising and captained award-winning multimedia campaigns. My work spans UI animations, 3D visuals, AR experiences, and multimedia campaigns. I’ve driven measurable results such as a 20% increase in conversions for Peak Products and led immersive mobile AR activations under tight deadlines. I thrive in collaborative environments, mentor rising talent, and constantly explore new storytelling technologies to fuel ROI.…

Jonathan Sparks

Hi, I’m Jonathan Sparks. I’m a Creative Director and Digital Strategist based in Calgary, specializing in content development, campaign optimization, and visual storytelling. I enjoy leading in-house and remote creative teams, integrating AI tools to streamline production, and delivering high-quality, on-brand work on time and under budget. I’ve earned a Telly Award for 3D advertising and captained award-winning multimedia campaigns. My work spans UI animations, 3D visuals, AR experiences, and multimedia campaigns. I’ve driven measurable results such as a 20% increase in conversions for Peak Products and led immersive mobile AR activations under tight deadlines. I thrive in collaborative environments, mentor rising talent, and constantly explore new storytelling technologies to fuel ROI.…

Available to hire

Hi, I’m Jonathan Sparks. I’m a Creative Director and Digital Strategist based in Calgary, specializing in content development, campaign optimization, and visual storytelling. I enjoy leading in-house and remote creative teams, integrating AI tools to streamline production, and delivering high-quality, on-brand work on time and under budget. I’ve earned a Telly Award for 3D advertising and captained award-winning multimedia campaigns.

My work spans UI animations, 3D visuals, AR experiences, and multimedia campaigns. I’ve driven measurable results such as a 20% increase in conversions for Peak Products and led immersive mobile AR activations under tight deadlines. I thrive in collaborative environments, mentor rising talent, and constantly explore new storytelling technologies to fuel ROI.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior 3D Animation Producer at The Peak Group of Companies
January 1, 2016 - Present
Spearheaded digital marketing and content initiatives for a multinational retail supplier. Developed 3D and interactive visuals, increasing year-over-year sales by 20%. Reduced production cycle by 75% with optimized pipelines. Integrated AI to boost team efficiency and campaign performance. Mentored design team while aligning visual strategy with marketing goals. Integrated AI tools (e.g., ChatGPT) into content creation processes, elevating creative output and innovation. Mentored junior designers and animators, fostering a collaborative team culture and elevating design quality. Monitored and reported on campaign performance using Google Analytics and A/B testing, refining content and ad strategies to maximize ROI and meet client objectives.
Creative Director (Freelance) at Visage Art Productions
January 1, 2008 - Present
Directed animation, video, and design campaigns for clients including The Home Depot. Managed end-to-end production of video, animation, and graphic design projects, developing production schedules and workflows from concept to final delivery. Collaborated closely with clients to understand objectives and translate business goals into compelling visual narratives and marketing assets. Utilized project management and communication tools (ClickUp, Slack) to coordinate tasks, track progress, and maintain transparent communication across remote and onsite collaborations. Produced multimedia content using Adobe Creative Cloud, Maya, and Marmoset to enhance client branding and audience engagement.
Production Manager at Cinépost Films / DIG Animation
December 31, 2016 - July 23, 2025
Directed all aspects of animation studio operations for multiple concurrent video projects. Oversaw pre-production, production, and post-production to ensure high-quality deliverables for corporate and agency clients. Developed detailed production schedules and resource plans to manage a team of animators and editors, meeting tight deadlines without compromising quality. Optimized workflows by implementing innovative pipelines, reducing production time by 37% for a standard 30-second TV commercial. Managed and mentored a creative team, improving teamwork and exceeding production goals. Communicated regularly with clients and account managers to align outcomes with client vision.
Manager & Lead Graphic Designer at Minuteman Press
December 31, 2014 - July 23, 2025
Managed graphic design projects and led design initiatives.
Senior Graphic Designer & Web Designer at Whatever Computes Ltd.
February 1, 2010 - December 29, 2011
Handled graphic design and web design projects.

Education

Course: ChatGPT Complete Guide at Udemy
January 1, 2024 - January 1, 2024
Diploma: 3D Asset Creation at Think Tank Training Centre
January 1, 2020 - January 1, 2020
Certificate: Marketing & Leadership at British Columbia Institute of Technology (BCIT)
January 1, 2018 - January 1, 2018
Certificate: 3D Animation & Game Design at New Media Campus
January 1, 2006 - January 1, 2006

Qualifications

ChatGPT Complete Guide: Learn Midjourney, ChatGPT 4 & More
January 1, 2024 - December 31, 2024
ChatGPT Complete Guide: Learn Midjourney, ChatGPT 4 & More
January 1, 2024 - January 1, 2024
3D Asset Creation Diploma
January 1, 2020 - January 1, 2020
Marketing & Leadership
January 1, 2018 - January 1, 2018
3D Animation & Game Design Certificate
January 1, 2006 - January 1, 2006

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Other, Education

Skills

Experience Level