Social Media Manager & Content Creator at Self-employed / Vishakha Sodha

Led daily social listening to monitor brand mentions, trends, and community engagement. Built and maintained influencer relationships and curated user-generated content to strengthen online presence. Partnered with Marketing, CX, and Product teams to support launches and integrated campaigns. Led a creative and social team to develop platform-specific strategies that drove digital growth and strengthened brand identity. Oversee design, creation, and management of on-brand content aligned with voice, values, and goals. Directed content scheduling across platforms using Dash Hudson to ensure consistency with brand initiatives. Provided creative direction for content briefs and coordinated cross-platform publishing.

Digital Account Executive at Agency / Vishakha Sodha

Orchestrated and executed initiatives to elevate social media presence through customized content strategies, quarterly content calendars, monthly data analysis, and effective management of paid advertising campaigns while closely monitoring KPIs. Introduced cost-effective in-house influencer program yielding savings of $10,000 per campaign. On-boarded photographers and influencers, fostering valuable partnerships. Led organizing of social media events, content creation, and influencer activities. Brands worked on include Sparkling Ice, Relx Vape, Glow Christmas, Maricann Cannabis, Crosby Molasses, The Kitchen (Kraft Heinz).

social media manager and content creator at The Kitchen - Kraft Heinz

Planned and executed quarterly content calendars aligned with brand goals. Led content ideation, scheduling, and posting across platforms. Developed visual content for major global food brands, producing high-quality imagery and video. Monitored and adapted to social media trends to keep content fresh and relevant. Brands worked on: MiO, Kraft Singles, Kraft Heinz

digital account executive at Influence marketing

Orchestrated and executed initiatives to elevate social media presence through custom content strategies, quarterly content calendars, monthly data analysis, and effective management of paid advertising campaigns while closely monitoring KPIs. Innovatively revamped the agency's influencer marketing approach, introducing a cost-effective in-house program that yielded significant savings of $10,000 per campaign. Successfully onboarded and collaborated with photographers and influencers, fostering valuable partnerships. Assumed a leadership role in organizing social media events, content creation, and influencer activities. Brands worked on: Sparkling Ice, Relx Vape, Glow Christmas, Mariccain Cannabis, Crosby Molasses

social media manager & influencer marketing MANAGER at Synonym Social Inc

Spearheaded the creation of engaging and compelling content while establishing productive collaborations with photographers and influencers to execute highly successful influencer marketing campaigns. Demonstrated in-depth expertise in leveraging platform-specific features like reels, conducted engaging giveaways, and consistently kept a finger on the pulse of market trends. Skillfully managed customer relationships, ensuring a high level of client satisfaction and retention. Brands worked on: Toronto Kids Fashion Week, Brar’s Restaurant, Chawk Bazaar Eatery, INE Nutrition, Goodness2Go, Miniso etc.