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Creative Manager and Graphic Designer with 24+ years of experience leading design teams and delivering high-impact visuals for broadcast, digital, and print media. Specialized in brand identity, social media design, digital campaigns, and set design. Skilled in Adobe Creative Suite, typography, and layout systems with a proven track record of elevating brand presence across multiple platforms. I combine creativity with strategic thinking to deliver designs that inspire, engage, and perform.…Creative Manager and Graphic Designer with 24+ years of experience leading design teams and delivering high-impact visuals for broadcast, digital, and print media. Specialized in brand identity, social media design, digital campaigns, and set design. Skilled in Adobe Creative Suite, typography, and layout systems with a proven track record of elevating brand presence across multiple platforms. I combine creativity with strategic thinking to deliver designs that inspire, engage, and perform.

Babur Saghir

Graphic Designer, Art Director, Brand Designer, +7

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Creative Manager and Graphic Designer with 24+ years of experience leading design teams and delivering high-impact visuals for broadcast, digital, and print media. Specialized in brand identity, social media design, digital campaigns, and set design. Skilled in Adobe Creative Suite, typography, and layout systems with a proven track record of elevating brand presence across multiple platforms. I combine creativity with strategic thinking to deliver designs that inspire, engage, and perform.…Creative Manager and Graphic Designer with 24+ years of experience leading design teams and delivering high-impact visuals for broadcast, digital, and print media. Specialized in brand identity, social media design, digital campaigns, and set design. Skilled in Adobe Creative Suite, typography, and layout systems with a proven track record of elevating brand presence across multiple platforms. I combine creativity with strategic thinking to deliver designs that inspire, engage, and perform.

Available to hire

Creative Manager and Graphic Designer with 24+ years of experience leading design teams and delivering high-impact visuals for broadcast, digital, and print media. Specialized in brand identity, social media design, digital campaigns, and set design. Skilled in Adobe Creative Suite, typography, and layout systems with a proven track record of elevating brand presence across multiple platforms. I combine creativity with strategic thinking to deliver designs that inspire, engage, and perform.

Skills

Language

English

Fluent

Urdu

Fluent

Work Experience

Creative Manager at Pakistan Television Corporation

October 10, 2014 - Present

• Leading and managing the creative team, establishing and implementing design standards, formats, and processes to ensure consistent and high-quality results across all media. • Designing and producing visual content for broadcast, marketing, advertising, web communications, social media platforms, and studio/set design, maintaining brand consistency. • Conceptualizing, visualizing, and delivering impactful brand identity artwork, aligning with strategic objectives and ensuring timely execution across multiple channels. • Overseeing the complete creative process—from ideation to final production—including social media graphics and set designs for TV and events, enhancing viewer engagement and brand visibility. • Collaborating closely with marketing, editorial, and production teams to ensure cohesive and effective communication through all creative assets.

Team Lead Design at Dunya News

January 22, 2012 - September 27, 2014

• Led and managed the design team in the successful launch of Daily Dunya Newspaper, developing the complete visual format and layout design from scratch. • Designed and produced high-impact graphics and visual content on a daily basis to support editorial and special feature sections. • Conceptualized and created the official Dunya News Mascot, which continues to be featured on-air, enhancing brand identity and audience engagement. • Collaborated closely with editorial, marketing, and production departments to maintain a consistent and compelling visual language across all platforms.

Creative Head at Pakistan Today

June 25, 2009 - December 31, 2011

• Spearheaded the creative direction for the launch of Pakistan Today Newspaper, including conceptualizing and designing the masthead, layout formats, and comprehensive design standards. • Developed the complete visual identity and branding guidelines for the newspaper and its associated magazines, ensuring consistency across all publications. • Created and executed the entire launch campaign, delivering impactful visuals for print, digital, and outdoor media to establish strong market presence. • Led cross-functional collaboration with editorial, marketing, and production teams to align creative output with the publication’s vision and audience.

Senior Art Editor at The Nation

November 1, 2004 - May 29, 2009

• Designed the masthead and developed the complete layout formats and design standards for The Nation Newspaper, ensuring a cohesive and recognizable visual identity. • Created and maintained front page layouts on a daily basis, delivering timely, visually compelling designs aligned with editorial direction. • Developed design templates and visual systems for all magazines and magazine titles under The Nation, ensuring consistency across all publications. • Collaborated with editorial and production teams to ensure high-quality visual presentation and adherence to brand guidelines. • Played a key role in shaping the newspaper’s overall visual language and reader experience through strategic design leadership.

Art Director at Media Times

December 2, 2002 - October 29, 2004

• Directed the design and layout of the Sunday Magazine, ensuring engaging visuals and reader-friendly formats aligned with editorial tone. • Created impactful print advertisements and special design features for The Friday Times, enhancing the publication's visual appeal and market presence. • Designed a variety of book covers for Vanguard Books, reflecting diverse themes and genres while maintaining high creative standards. • Collaborated with editorial, marketing, and publishing teams to deliver compelling, brand-consistent creative solutions across print media.