Designer with over 5 years of experience in visual communication, branding, and digital content creation. Strategic involvement in campaigns, social media, and institutional projects, with a focus on message clarity, brand consistency, and measurable results. Experience in UX/UI and digital products, connecting design, user experience, and communication performance. --------------------------------------------------------------------------------------------------- Graphic Designer | Legislative Assembly of the State of Santa Catarina Florianópolis, Brazil Jan 2025 – Present Freelance Designer & Social Media Specialist | Various Companies Remote Jan 2020 – Present Graphic Designer (Trainee) | UDESC ESAG – Communication Center Florianópolis, Brazil Jun 2022 – Aug 2024…

Vitória Rodrigues Pocai

Designer with over 5 years of experience in visual communication, branding, and digital content creation. Strategic involvement in campaigns, social media, and institutional projects, with a focus on message clarity, brand consistency, and measurable results. Experience in UX/UI and digital products, connecting design, user experience, and communication performance. --------------------------------------------------------------------------------------------------- Graphic Designer | Legislative Assembly of the State of Santa Catarina Florianópolis, Brazil Jan 2025 – Present Freelance Designer & Social Media Specialist | Various Companies Remote Jan 2020 – Present Graphic Designer (Trainee) | UDESC ESAG – Communication Center Florianópolis, Brazil Jun 2022 – Aug 2024…

Available to hire

Designer with over 5 years of experience in visual communication, branding, and digital content creation.
Strategic involvement in campaigns, social media, and institutional projects, with a focus on message clarity, brand consistency, and measurable results.
Experience in UX/UI and digital products, connecting design, user experience, and communication performance.

Graphic Designer | Legislative Assembly of the State of Santa Catarina
Florianópolis, Brazil Jan 2025 – Present

Freelance Designer & Social Media Specialist | Various Companies
Remote Jan 2020 – Present

Graphic Designer (Trainee) | UDESC ESAG – Communication Center
Florianópolis, Brazil Jun 2022 – Aug 2024

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Communication Designer at Legislative Assembly of the Santa Catarina State
January 1, 2025 - Present
Spearhead online communication strategies, solving design challenges with clarity and impact. Produce multi-format campaigns (design assets, scripts, video, and audio content), ensuring alignment with institutional branding. Manage cross-platform content creation to amplify audience reach and engagement.
Graphic Designer (Internship) at UDESC ESAG – Communication Centre
May 31, 2022 - July 31, 2024
Responsible for the creative area Developed institutional campaigns Managed the complete creative workflow Key Achievements:1 Improved visual consistency1 Increased institutional engagement1 Optimized creative processes1
Freelance Designer & Social Media Specialist at Various Companies
January 1, 2020 - February 1, 2025
Developed branding and rebranding projects tailored to diverse market positions, strengthening client identities. Created engaging social media strategies and content (posts, reels, ads), driving substantial growth in visibility and interaction. Designed cross-media assets (digital, print, photo, and video) that enhanced marketing campaigns and customer trust.

Education

Bachelor’s in Graphic Design at UDESC – University of Santa Catarina State
January 11, 2030 - July 1, 2025
Postgraduate in Inbound Marketing at UNISUL - Universidade do Sul de Santa Catarina
January 11, 2030 - January 14, 2026
International Certificate in UX Design at UX Design Institute & ESPM
May 1, 2025 - January 14, 2026
Business Program in Applied Design Thinking & Storytelling at California State University, Northridge (CSUN)
August 1, 2024 - January 14, 2026
Bachelor's Degree in Graphic Design at UDESC – State University of Santa Catarina, Florianópolis, Brazil
January 11, 2030 - July 1, 2025
Postgraduate Specialization in Inbound Marketing at UNISUL - University of Southern Santa Catarina
January 11, 2030 - May 18, 2026
International Certificate in UX Design at UX Design Institute & ESPM
January 11, 2030 - May 1, 2025
Business Program in Applied Design Thinking & Storytelling at California State University, Northridge (CSUN)
January 11, 2030 - August 1, 2024

Qualifications

Bachelor's Degree in Graphic Design
January 11, 2030 - July 1, 2025
Postgraduate Specialization in Inbound Marketing
January 11, 2030 - May 18, 2026
International Certificate in UX Design
January 11, 2030 - May 1, 2025
Business Program in Applied Design Thinking & Storytelling
January 11, 2030 - August 1, 2024

Industry Experience

Government, Education, Media & Entertainment, Non-Profit Organization, Professional Services

Skills

Experience Level