BotLab was already building world-class drone tech but their brand didn’t reflect the ambition or scale they were operating at. The story felt too academic, the identity too institutional.
Starting with a deep-dive brand audit, we diagnosed critical gaps in messaging, audience segmentation and external perception. Then we rebuilt the brand from its strategic core with a reframed positioning of drone light shows as "The New Era of Storytelling" .
With a clear narrative in place, we launched targeted campaigns tailored to key industries and geographies with dedicated messaging and strategy across platforms.
This strategic alignment drove ₹10Cr+ in sales and scaled brand reach to 100K+…BotLab was already building world-class drone tech but their brand didn’t reflect the ambition or scale they were operating at. The story felt too academic, the identity too institutional.
Starting with a deep-dive brand audit, we diagnosed critical gaps in messaging, audience segmentation and external perception. Then we rebuilt the brand from its strategic core with a reframed positioning of drone light shows as "The New Era of Storytelling" .
With a clear narrative in place, we launched targeted campaigns tailored to key industries and geographies with dedicated messaging and strategy across platforms.
This strategic alignment drove ₹10Cr+ in sales and scaled brand reach to 100K+WW…