I turn business strategy into scalable design systems. My approach to design is grounded in understanding how visual communication shapes customer perception. I focus on building brand systems that are aligned with business goals across real-world applications. Over 10+ years, I’ve activated 25 brands, led 50+ campaign rollouts, and built brand identities and visual systems for startups across multiple sectors, ensuring design consistency across digital platforms, marketing communications, and customer touchpoints.…

Vivek Singh

I turn business strategy into scalable design systems. My approach to design is grounded in understanding how visual communication shapes customer perception. I focus on building brand systems that are aligned with business goals across real-world applications. Over 10+ years, I’ve activated 25 brands, led 50+ campaign rollouts, and built brand identities and visual systems for startups across multiple sectors, ensuring design consistency across digital platforms, marketing communications, and customer touchpoints.…

Available to hire

I turn business strategy into scalable design systems. My approach to design is grounded in understanding how visual communication shapes customer perception. I focus on building brand systems that are aligned with business goals across real-world applications.

Over 10+ years, I’ve activated 25 brands, led 50+ campaign rollouts, and built brand identities and visual systems for startups across multiple sectors, ensuring design consistency across digital platforms, marketing communications, and customer touchpoints.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent

Work Experience

Independent Designer at VRS Branding Studio
September 1, 2024 - Present
Led redesign of BotLab’s visual identity to support repositioning as a global creative-tech company. Developed brand-consistent pitch and presentation systems used across client and partner engagements. Collaborated with leadership to ensure visual alignment across pitch decks, media, and client experience collaterals.
Design Consultant at Botlab Dynamics
October 1, 2023 - August 31, 2024
Developed a new brand narrative and visual identity aligned with the organization’s global positioning. Led discovery, stakeholder engagement, and feedback cycles across international board members. Executed the launch of the new identity at a global industry event.
Design Consultant at World Geospatial Industry Council
June 1, 2022 - October 31, 2023
Led the development of brand communication for multiple brands managing a team of 6 creatives. Designed strategic proposals and communication materials for client onboarding and engagement. Conducted client workshops focused on market positioning and visual storytelling.
Marketing Head at ISLP Technologies
April 1, 2020 - March 31, 2022
Built the brand identity and communication framework for 3 event IPs from the ground up in a new service industry landscape. Ensured brand consistency across partnerships, sponsorships, and event communications. Managed a 15-member content and operations team across multiple disciplines.
Co-Founder & Marketing Head at SportSol India
April 1, 2017 - June 30, 2020
Co-founded and led branding and marketing initiatives for a sports-solutions startup. Built brand architecture, campaigns, and partnerships to establish market presence.
BD Manager at eCentricHR
February 1, 2016 - January 31, 2017
Led outreach, client engagements, and partnerships; contributed to revenue growth through strategic business development efforts.
Account Manager at Sociowash
March 1, 2015 - October 31, 2015
Managed client portfolios, coordinated design and marketing deliverables, and maintained strong client relationships.
BD Executive at Printech Technologies
March 1, 2014 - February 28, 2015
Contributed to sales and client acquisition; collaborated with marketing to align outreach with brand messaging.
Marketing Intern at APIIT Corporate Training
April 1, 2012 - December 31, 2013
Supported campaigns, events, and communications; assisted with brand outreach and promotional activities.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    paper Brand Strategy for Drone Light Show Company
    BotLab was already building world-class drone tech but their brand didn’t reflect the ambition or scale they were operating at. The story felt too academic, the identity too institutional. Starting with a deep-dive brand audit, we diagnosed critical gaps in messaging, audience segmentation and external perception. Then we rebuilt the brand from its strategic core with a reframed positioning of drone light shows as "The New Era of Storytelling" . With a clear narrative in place, we launched targeted campaigns tailored to key industries and geographies with dedicated messaging and strategy across platforms. This strategic alignment drove ₹10Cr+ in sales and scaled brand reach to 100K+…