Available to hire
Helping healthcare, medtech and pharmacy brands connect, engage, and grow through data-driven social media storytelling.
I’m Vivian Ho, a seasoned digital marketing and social media strategist with over 10 years of experience leading healthcare, medtech, and consumer wellness campaigns across APAC. I’ve partnered with brands like Abbott, GN Hearing, KaVo Kerr, and Siemens, delivering measurable growth through integrated social and digital strategies.
My expertise lies in turning complex health topics into clear, compliant, and engaging content that builds trust and drives awareness. I manage social media from strategy to execution — including content creation, community management, analytics, and campaign optimization — with a focus on brand consistency and ethical communication.
What I Deliver:
- Strategic social media plans tailored to healthcare audiences
- Engaging content calendars, posts, and ad creatives that convert
- Real-time engagement management to build loyal online communities
- Data-driven reporting and actionable insights for continuous improvement
- Knowledge of healthcare compliance, patient privacy, and ethical marketing
Whether you’re looking to launch a new pharmacy brand, grow your healthcare presence, or optimize existing digital channels — I bring a strategic mindset, creative storytelling, and measurable results to every project.
Let’s collaborate to make your healthcare brand stand out, engage meaningfully, and build lasting trust online.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Chinese
Advanced
Work Experience
Brand and Channel Marketing Manager, Electrophysiology (EP) at Abbott Medical APAC
May 16, 2022 - May 13, 2024- Directed cohesive brand strategy execution across APAC as Asia Communications Champion, enhancing market alignment and equity.
- Launched omnichannel marketing campaigns integrating digital, content, and in-person experiences to maximize visibility and conversion.
- Led regional congresses, achieving high attendee satisfaction and measurable brand lift. - Collaborated with cross-functional teams to ensure regulatory compliance alignment, budget efficiency, and strategic messaging.
- Oversaw resource allocation and performance metrics, delivering cost-efficient campaigns with high ROI.
- Managed and developed team to achieve strategic objectives.
Senior Digital Marketing Manager, APAC at GN Hearing
May 1, 2022 - September 25, 2025Defined and implemented lead generation strategies across APAC markets, aligning sales and marketing goals. Led digital optimization of B2C campaigns including SEO/SEM, email automation, and website content. Created and executed large-scale awareness campaigns in partnership with regional distributors and partners. Acted as key liaison between local markets and global marketing for branding consistency and content strategy.
Regional Marketing Manager, Asia at GN Hearing
December 1, 2021 - September 25, 2025Defined and implemented lead generation strategies across APAC markets, aligning Sales and Marketing goals; led digital optimization of campaigns; created and executed awareness campaigns with distributors and partners; served as liaison between local markets and global marketing for branding consistency.
Regional Marketing Specialist at KaVo Kerr Group, SEA
December 31, 2016 - September 25, 2025Delivered multi-channel marketing programs across SEA markets, promoting dental technologies. Executed product positioning, enhanced digital visibility through SEM, webinars, email automation, and lead-gen content. Planned and managed regional events and tradeshows, ensuring brand presentation and regulatory compliance.
Regional Marketing Specialist at Siemens Medical Instruments (Now known as WS Audiology)
December 31, 2015 - September 25, 2025Developed localized sales and marketing enablement tools to support regional distributors and partners. Delivered campaign playbooks and marketing toolkits to enhance local execution. Coordinated product launches, roadshows, and public awareness events while managing content updates for regional digital platforms.
Marketing Manager at Olygen Pte Ltd.
December 31, 2012 - September 25, 2025Managed regional marketing activities, coordinating campaigns and partner communications to drive market presence.
Assistant Manager, Regional Marketing at Salvo Global
December 31, 2010 - September 25, 2025Supported regional marketing initiatives, coordinating campaigns and partner communications.
Multimedia Designer at Various Advertising Agencies
December 31, 2007 - September 25, 2025Created multimedia assets and design materials for client campaigns, supporting brand and creative initiatives.
Brand and Channel Marketing Manager, Electrophysiology (EP) at Abbott Medical APAC
May 31, 2024 - October 23, 2025Directed cohesive brand strategy execution across APAC as Asia Communications Champion, strengthening market alignment and equity. Launched omnichannel campaigns integrating digital, content, and in-person experiences to maximize visibility and conversions. Led APAC annual congresses and regional events to drive brand lift and attendee satisfaction. Collaborated with cross-functional teams to ensure regulatory compliance alignment, budget efficiency, and consistent strategic messaging. Oversaw resource allocation and performance metrics to deliver cost-efficient campaigns with strong ROI. Built and mentored a regional team to meet strategic objectives.
Senior Digital Marketing Manager, APAC at GN Hearing
May 31, 2022 - October 23, 2025Defined and implemented lead generation strategies across APAC markets, aligning sales and marketing goals. Led digital optimization of B2C campaigns including SEO/SEM, email automation, and website content. Created and executed large-scale awareness campaigns with regional distributors and partners. Served as liaison between local markets and global marketing for brand consistency and content strategy.
Regional Marketing Manager, Asia at GN Hearing
December 1, 2021 - October 23, 2025Led regional marketing in Asia by developing go-to-market programs, campaigns, and partner collaborations. Managed multi-channel campaigns to raise brand awareness and lead generation; ensured alignment with global branding and content strategy. Improved partner relationships and NPS with B2B partners.
Regional Marketing Specialist at KaVo Kerr Group
December 31, 2016 - October 23, 2025Delivered multi-channel marketing programs across SEA markets (imaging, treatment units, handpieces). Executed product positioning and value messaging to support dealer and clinic adoption. Enhanced digital visibility through SEM, webinars, email automation, and lead-gen content. Planned and managed tradeshows and regional events, ensuring brand presentation and regulatory compliance.
Regional Marketing Specialist, APAC at Siemens Medical Instruments (Now WS Audiology)
December 31, 2015 - October 23, 2025Developed localized sales and marketing enablement tools to support regional distributors and partners’ success. Delivered campaign playbooks and marketing toolkits to enhance local execution. Coordinated product launches, roadshows, and public awareness events while managing content updates for regional digital platforms.
Marketing Manager at Olygen Pte Ltd.
December 31, 2012 - October 23, 2025Led regional marketing plans, campaigns, and events to drive brand growth and demand generation within Singapore and neighboring markets.
Assistant Manager, Regional Marketing at Salvo Global
December 31, 2010 - October 23, 2025Supported regional marketing operations, content development, and partnerships to expand market reach across multiple territories.
Multimedia Designer at Various Advertising Agencies
December 31, 2007 - October 23, 2025Created visuals and digital assets for campaigns, collaborating with creative teams to deliver high-quality design and production.
Education
Diploma in Data Science and Artificial Intelligence at Lithan Academy
January 11, 2030 - September 25, 2025Post Graduate Diploma in Marketing at Marketing Institute of Singapore
January 11, 2030 - January 1, 2007Higher Diploma in Multimedia at TMC Educational Group
January 11, 2030 - January 1, 2002Diploma In Architectural Technology at Singapore Polytechnic
January 11, 2030 - January 1, 2000Diploma in Data Science and Artificial Intelligence (In Progress) at Lithan Academy
January 1, 2025 - September 25, 2025Post Graduate Diploma in Marketing at Marketing Institute of Singapore
January 1, 2007 - January 1, 2007Higher Diploma in Multimedia at TMC Educational Group
January 1, 2002 - January 1, 2002Diploma In Architectural Technology at Singapore Polytechnic
January 1, 2000 - January 1, 2000Diploma in Data Science and Artificial Intelligence at Lithan Academy
January 1, 2025 - September 25, 2025Post Graduate Diploma in Marketing at Marketing Institute of Singapore
January 1, 2007 - September 25, 2025Higher Diploma in Multimedia at TMC Educational Group
January 1, 2002 - September 25, 2025Diploma In Architectural Technology at Singapore Polytechnic
January 1, 2000 - September 25, 2025Diploma in Data Science and Artificial Intelligence at Lithan Academy
January 1, 2025 - October 23, 2025Post Graduate Diploma in Marketing at Marketing Institute of Singapore
January 1, 2007 - January 1, 2007Higher Diploma in Multimedia at TMC Educational Group
January 1, 2002 - January 1, 2002Diploma in Architectural Technology at Singapore Polytechnic
January 1, 2000 - January 1, 2000Diploma in Data Science and Artificial Intelligence at Lithan Academy
January 1, 2025 - October 23, 2025Post Graduate Diploma in Marketing at Marketing Institute of Singapore
January 1, 2007 - October 23, 2025Higher Diploma in Multimedia at TMC Educational Group
January 1, 2002 - October 23, 2025Diploma in Architectural Technology at Singapore Polytechnic
January 1, 2000 - October 23, 2025Qualifications
Master’s in Computer Science (Planning)
January 11, 2030 - January 1, 2026Project Management Professional Certificate (In Progress)
January 11, 2030 - January 1, 2025Digital Marketing and E-Commerce Professional Certificate
January 1, 2025 - September 25, 2025Practical Social Media Management
January 1, 2022 - September 25, 2025Google Analytics for Business
January 1, 2021 - September 25, 2025Inbound Certified and Email Marketing Certified
January 1, 2016 - September 25, 2025Integrated Digital Marketing Strategies
January 1, 2014 - September 25, 2025Master C-W Website Manager – CW Certified
January 1, 2003 - September 25, 2025Project Management Professional Certificate (In Progress)
January 1, 2025 - September 25, 2025Industry Experience
Healthcare, Life Sciences, Professional Services, Manufacturing, Media & Entertainment, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Singapore today.