I'm Vivian Oroma, a Social Media Strategist & Content Specialist with 5+ years’ experience driving organic growth, engagement, and brand visibility across healthtech, e-commerce, and lifestyle brands. I build data-led social strategies, launch high-performing social channels, and create platform-native content that resonates with diverse audiences. I'm highly skilled in competitor analysis, community management, and performance reporting, with strong experience working in regulated and sensitive content categories including men’s health and weight loss. I thrive on collaborating with clinical, compliance, and creative teams to deliver accurate, engaging content that strengthens brand credibility.

Vivian Oroma

I'm Vivian Oroma, a Social Media Strategist & Content Specialist with 5+ years’ experience driving organic growth, engagement, and brand visibility across healthtech, e-commerce, and lifestyle brands. I build data-led social strategies, launch high-performing social channels, and create platform-native content that resonates with diverse audiences. I'm highly skilled in competitor analysis, community management, and performance reporting, with strong experience working in regulated and sensitive content categories including men’s health and weight loss. I thrive on collaborating with clinical, compliance, and creative teams to deliver accurate, engaging content that strengthens brand credibility.

Available to hire

I’m Vivian Oroma, a Social Media Strategist & Content Specialist with 5+ years’ experience driving organic growth, engagement, and brand visibility across healthtech, e-commerce, and lifestyle brands. I build data-led social strategies, launch high-performing social channels, and create platform-native content that resonates with diverse audiences.
I’m highly skilled in competitor analysis, community management, and performance reporting, with strong experience working in regulated and sensitive content categories including men’s health and weight loss. I thrive on collaborating with clinical, compliance, and creative teams to deliver accurate, engaging content that strengthens brand credibility.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Social Media Strategist at Heliosx
January 1, 2024 - Present
Executing the day-to-day delivery of MedExpress’s organic social media strategy across Instagram, Facebook, TikTok, Twitter, and Reddit; scheduling, publishing, and optimising content; supporting weekly and monthly performance reporting; liaising with clinical, compliance, and creative teams to brief and deliver accurate, compliant, and engaging health-related content; developing innovative, trend-led content ideas; producing platform-tailored content to increase reach, engagement, and brand credibility; managing day-to-day community engagement and social listening; collaborating with customer care on sensitive interactions; supporting customer testimonials projects.
Social Media Manager at Sazy
January 1, 2022 - January 1, 2024
Led organic social media growth and SEO strategies across Instagram, Facebook, Pinterest, TikTok, and LinkedIn; managed influencer partnerships; increased Instagram engagement through daily community management and content optimization; directed social media strategy to support brand acquisition and revenue growth; collaborated with Product, Merchandise, and E-commerce teams to identify revenue opportunities; launched high-impact campaigns; developed full-funnel influencer marketing via AWIN; acted as Creative Director for photoshoots; implemented analytics frameworks; introduced data-led content strategies to strengthen brand loyalty.
Social Media and Content Executive at D&X London and Aufora
January 1, 2021 - January 1, 2022
Managed multi-platform social channels including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and WordPress; launched and managed paid social campaigns; collaborated with Product, Merchandise, and E-commerce teams to drive brand awareness and revenue; produced UGC projects and community-led campaigns; monitored and optimised social performance through analytics and testing; leveraged Google Analytics to track traffic and conversions.
PR and Social Media Assistant at Mondottica
January 1, 2019 - January 1, 2021
Managed production of digital assets across 15 global fashion and lifestyle brands, optimising content for social platforms and digital campaigns; built and maintained influencer relationships; created and managed monthly content calendars using tools like Hootsuite; delivered performance insights and reporting to inform content optimisation; executed social media marketing strategies contributing to increased brand visibility and audience growth; supported website management and copywriting for press releases; ensured social activity aligned with brand objectives.

Education

BA (Hons) International Business Studies with Marketing (2:1) at Bournemouth University
January 11, 2030 - January 1, 2019
Professional Diploma in Graphic Design and Illustration at Shaw Academy (Online)
January 11, 2030 - January 1, 2021
A-Levels in English Literature, Business Studies (Double Distinction*), History at Chestnut Grove Academy
January 1, 2010 - January 1, 2015
GCSEs: Maths, English and related subjects at Chestnut Grove Academy
January 1, 2010 - January 1, 2015
CMI Level 5 in Management and Leadership at Chartered Management Institute
January 11, 2030 - February 8, 2026

Qualifications

LinkedIn Learning: Social Media Marketing: Strategy and Optimisation
January 1, 2024 - February 8, 2026
UAL Graphic Design Certification
January 1, 2025 - February 8, 2026
Shaw Academy Professional Diploma in Graphic Design and Illustration
January 1, 2021 - February 8, 2026
CMI Level 5 in Management and Leadership
January 11, 2030 - February 8, 2026

Industry Experience

Healthcare, Retail, Consumer Goods, Media & Entertainment, Software & Internet