Art Shopping Paris

#BrandCommunication #Print&DigitalContent #GraphicDesign

A campaign designed to spotlight a single artist at a major art fair. The visuals blend bold color with collage-like layering, offering a direct reflection of the artist’s eclectic, emotional work.

→ Scope: Designed promotional posters, flyers, and Instagram assets that expanded on the artist’s own visual identity while maintaining coherence across formats.

→ Impact: Drew visitors toward the featured booth with clear, high-contrast visual storytelling, helping the artist stand out in a dense, competitive environment.

→ Challenge: The brief demanded both visual loudness (to stand out in a crowded setting) and subtle alignment with the artist’s existing style. The difficulty was crafting a system that didn’t compete with the artwork, but rather extended it through layout, texture, and proportion. It pushed me to rethink how design can amplify rather than decorate.