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Hi there, I’m Victor Lau—a Creative Director and Lead Motion Designer with 24+ years of experience shaping bold visual storytelling across advertising, entertainment, live events, and broadcast. I love guiding ideas from concept through execution, blending direction, innovative design, and animation to craft narrative-driven content that connects with audiences. In my work, I lead cross-functional teams, collaborate closely with clients and producers, and mentor junior designers to ensure creative consistency and impact. Whether shaping a brand package for a live event or crafting real-time graphics for breaking news, I bring energy, curiosity, and a collaborative spirit to every project.…Hi there, I’m Victor Lau—a Creative Director and Lead Motion Designer with 24+ years of experience shaping bold visual storytelling across advertising, entertainment, live events, and broadcast. I love guiding ideas from concept through execution, blending direction, innovative design, and animation to craft narrative-driven content that connects with audiences. In my work, I lead cross-functional teams, collaborate closely with clients and producers, and mentor junior designers to ensure creative consistency and impact. Whether shaping a brand package for a live event or crafting real-time graphics for breaking news, I bring energy, curiosity, and a collaborative spirit to every project.

Victor Lau

Creative Director, Art Director, Designer

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Hi there, I’m Victor Lau—a Creative Director and Lead Motion Designer with 24+ years of experience shaping bold visual storytelling across advertising, entertainment, live events, and broadcast. I love guiding ideas from concept through execution, blending direction, innovative design, and animation to craft narrative-driven content that connects with audiences. In my work, I lead cross-functional teams, collaborate closely with clients and producers, and mentor junior designers to ensure creative consistency and impact. Whether shaping a brand package for a live event or crafting real-time graphics for breaking news, I bring energy, curiosity, and a collaborative spirit to every project.…Hi there, I’m Victor Lau—a Creative Director and Lead Motion Designer with 24+ years of experience shaping bold visual storytelling across advertising, entertainment, live events, and broadcast. I love guiding ideas from concept through execution, blending direction, innovative design, and animation to craft narrative-driven content that connects with audiences. In my work, I lead cross-functional teams, collaborate closely with clients and producers, and mentor junior designers to ensure creative consistency and impact. Whether shaping a brand package for a live event or crafting real-time graphics for breaking news, I bring energy, curiosity, and a collaborative spirit to every project.

Available to hire

Hi there, I’m Victor Lau—a Creative Director and Lead Motion Designer with 24+ years of experience shaping bold visual storytelling across advertising, entertainment, live events, and broadcast. I love guiding ideas from concept through execution, blending direction, innovative design, and animation to craft narrative-driven content that connects with audiences.

In my work, I lead cross-functional teams, collaborate closely with clients and producers, and mentor junior designers to ensure creative consistency and impact. Whether shaping a brand package for a live event or crafting real-time graphics for breaking news, I bring energy, curiosity, and a collaborative spirit to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Lead Motion Graphics Designer at NBC Universal / TODAY Show, MSNBC, Nightly News

November 1, 2025 - November 1, 2025

Originally hired as Art Director for Megyn Kelly’s NBC show; retained post-show to design across flagship brands. Lead designer for the TODAY Show (5AM–1PM shift), responsible for live graphics packages and visual identity of diverse segments that air during 7/8am hours of the show. Collaborated with producers/editors to deliver real-time graphics for breaking news and live segments. Mentored junior designers and ensured creative consistency across high-volume broadcast output.

Art Director at Premier Financial Alliance

September 1, 2024 - September 1, 2024

Directed creative for PFA’s live events at the Wynn Hotel, including full on-stage graphics and motion packages. Managed cross-functional teams across print, digital, and motion deliverables for field agents and event branding. Oversaw timelines, budgets, and vendor relationships, delivering polished, high-impact creative experiences.

Creative Director at Kapo Entertainment Inc.

January 1, 2018 - January 1, 2018

Oversaw creative from concept through delivery across branded content, campaigns, and digital experiences. Balanced innovation with strategic business needs while managing timelines, budgets, and team collaboration. Directed and mentored creatives while maintaining a strong relationship with clients and producers.

Creative Director at Pioneer Road

January 1, 2017 - January 1, 2017

Led creative for pharmaceutical campaigns, transforming complex messaging into clear, emotionally engaging content. Directed cross-disciplinary teams in design, motion, and video for both digital and experiential executions. Worked closely with clients and medical teams to ensure regulatory compliance and creative excellence.

Music Video Director at Universal Music Group

January 1, 2011 - January 1, 2011

Directed music videos from concept through post-production for UMG artists. Worked directly with artists, A&R, marketing, and digital teams to align visuals with overall campaign strategy. Managed crews, budgets, locations, and post-production across diverse video projects.

Senior Designer at BBC America

November 1, 2017 - November 1, 2017

Led visual branding and campaign design for flagship shows including Doctor Who and Top Gear for the U.S. market. Oversaw end-to-end creative execution across print, digital, and out-of-home media. Directed junior designers, providing mentorship and ensuring adherence to BBC brand standards. Collaborated with marketing, production, and creative teams to develop cohesive, audience-focused campaigns. Designed high-impact assets for key art, promotional materials, pitch decks, and trade show events. Maintained brand consistency and creative excellence across all platforms and deliverables.

Creative Director at JWTwo

January 1, 2009 - January 1, 2009

Drove campaign strategy and execution across client accounts, including digital, print, and video assets. Led internal teams and client presentations, maintaining brand alignment and creative innovation.

Motion Designer / Animator (Freelance) at Various Agencies & Studios

January 1, 2002 - November 12, 2025

Collaborated with top studios, networks, agencies, and labels across broadcast, advertising, and entertainment. Delivered motion graphics, animation, identity design, and experiential content across diverse industries.