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I'm Venina Tandela, an accomplished Art Director and Graphic Designer with over 20 years of experience shaping brand design and visual strategy. A meticulous, agile, and collaborative creative leader who loves solving problems with strong design skills in art direction, branding, typography, publication, and packaging. I'm a specialist in developing brand systems, packaging, photo art direction, and website design for a range of clients. I thrive in cross-functional teams to deliver cohesive visuals and memorable experiences.…I'm Venina Tandela, an accomplished Art Director and Graphic Designer with over 20 years of experience shaping brand design and visual strategy. A meticulous, agile, and collaborative creative leader who loves solving problems with strong design skills in art direction, branding, typography, publication, and packaging. I'm a specialist in developing brand systems, packaging, photo art direction, and website design for a range of clients. I thrive in cross-functional teams to deliver cohesive visuals and memorable experiences.

Venina Tandela

Art Director, Graphic Designer, Brand Designer, +2

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I'm Venina Tandela, an accomplished Art Director and Graphic Designer with over 20 years of experience shaping brand design and visual strategy. A meticulous, agile, and collaborative creative leader who loves solving problems with strong design skills in art direction, branding, typography, publication, and packaging. I'm a specialist in developing brand systems, packaging, photo art direction, and website design for a range of clients. I thrive in cross-functional teams to deliver cohesive visuals and memorable experiences.…I'm Venina Tandela, an accomplished Art Director and Graphic Designer with over 20 years of experience shaping brand design and visual strategy. A meticulous, agile, and collaborative creative leader who loves solving problems with strong design skills in art direction, branding, typography, publication, and packaging. I'm a specialist in developing brand systems, packaging, photo art direction, and website design for a range of clients. I thrive in cross-functional teams to deliver cohesive visuals and memorable experiences.

Available to hire

I’m Venina Tandela, an accomplished Art Director and Graphic Designer with over 20 years of experience shaping brand design and visual strategy. A meticulous, agile, and collaborative creative leader who loves solving problems with strong design skills in art direction, branding, typography, publication, and packaging.

I’m a specialist in developing brand systems, packaging, photo art direction, and website design for a range of clients. I thrive in cross-functional teams to deliver cohesive visuals and memorable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Graphic Designer at University of Washington School of Dentistry

June 1, 2024 - Present

Maintain and update social media banners and newsletters; enhance photos in Photoshop to align with the UW aesthetic; create presentation templates, posters, stationery design, and promo pieces.

Independent Senior Art Director/ Graphic Designer at SPROUTIE DESIGN

March 1, 2013 - Present

Designed, art-directed, and developed brand systems; led concept design and visual direction for school auctions, musicals, and related marketing materials; specialized in branding, photo art direction, packaging, visual strategy, illustration, print, in-store marketing, retail experiences, and website design; created packaging solutions for healthcare and medical companies, food & beverage brands, and law firms.

Senior Art Director (contract) at TARGET CORPORATION

March 1, 2022 - September 1, 2022

Concept, designed, and art directed design for Holiday Kids Catalog project; led the design of assigned spreads; partnered with Copywriters, Art Buyers, Vendors, Producers, Stylist, Photographers, Production Designers, and Retouchers; envisioned and designed illustration ideas for the overall concept; remotely managed a team of production artists for pre-press production.

Part-Time Brick Specialist at THE LEGO GROUP

October 1, 2021 - October 1, 2024

Deliver top notch service and build customer relationships to further evolve personal growth while elevating store and buying experience; establish a connection with customers, especially young children and special needs children; maintain visual merchandising standards for in-store plan-o-gram; practice the LEGO brand’s vision by showing our excellent service to customers.

Senior Art Director at STARBUCKS COFFEE COMPANY

September 1, 2010 - February 1, 2012

Collaborated with Food & Beverage and Merchandising teams on Starbucks’ food visual merchandising displays, signages, packaging, and holiday gift pack; one of creative design leaders for Fall 2011 VIA International visual store; photo art directed in-store marketing signages for Starbucks beverages, food and pastries; art directed and executed promo pieces (ads, brochures, banners, invitations, etc.) for Starbucks International; partnered with Copywriters, Art Buyers, Vendors, Producers, Stylist, Photographers, and Pre-Production Designers.

Specialist Art Director at TARGET CORPORATION

August 1, 2006 - September 1, 2010

Design team leader for designing and developing the look of Circo Target’s kids brand for softline and home decor areas; led and executed seasonal photoshoot projects from concept to production; concept, designed, and art directed photoshoots for Target Brand packaging and in-store marketing (ISM) signages; designed seasonal packaging for Sonya Kashuk Beauty; partnered with nationwide photographers, stylists, producers, art/print buyers, and pre-press production to ensure smooth production and photoshoot.

Senior Graphic Designer at MICHAEL GRAVES DESIGN GROUP

August 1, 2001 - August 1, 2006

Partnered with Michael Graves, principals, directors, architects, and product designers on several projects; conceptualized and executed a wayfinding and brand look for Wyndham hotel; created a brand look for Wyndham Hotel’s signature restaurant; designed and executed a complete Plan-o-gram for Michael Graves brand at Target store; designed packagings for Michael Graves brand at Target store, Dansk Studio, Crescent Board, and Mohawk; served as creative leader for the company’s presentation templates and implemented throughout departments.

Graphic Coordinator at MEMORIAL UNION GRAPHICS (non-profit organization)

September 1, 2000 - June 1, 2001

Managed daily workloads and scheduled meetings with clients; mentored, delegated, and supervised junior designers; created and executed design for non-profit organization; prepared and designed presentations for clients.

Art Director Intern at MACY’S (formerly MARSHALL FIELD’S)

June 1, 2000 - August 1, 2000

Worked with Creative Directors in designing and photo art directing the catalog and in-store marketing signages; created layouts and photo art directed for weekly Circular, store signs, and special in-house event invitations.

Graphic Designer Intern at KILTER INC.

June 1, 1999 - August 1, 1999

Created and prepared presentation boards for clients; worked closely with Art Directors in designing layouts for prints and textile patterns.

Teaching Assistant at IOWA STATE UNIVERSITY

January 1, 1998 - January 1, 1999

DS 201 design class, Department of Art and Design; supervised and mentored undergraduate students in the Design Computer Lab; graded assignments and assisted a design professor in lectures.