I am a creative brand strategist and graphic designer with over 10 years of experience focused on driving brand growth through brand strategy, creative direction, and brand governance. I excel in combining strategic thinking and visual storytelling to deliver designs that connect with audiences across digital, print, and UX/UI collaboration. With hands-on experience in B2B marketing, go-to-market strategy, content strategy, and performance marketing, my focus is on building scalable brand systems that reflect a company’s purpose and deliver measurable business impact. I am skilled in cross-functional collaboration with product, sales, and growth teams and passionate about mentoring and vendor management.…

Drazen V.

I am a creative brand strategist and graphic designer with over 10 years of experience focused on driving brand growth through brand strategy, creative direction, and brand governance. I excel in combining strategic thinking and visual storytelling to deliver designs that connect with audiences across digital, print, and UX/UI collaboration. With hands-on experience in B2B marketing, go-to-market strategy, content strategy, and performance marketing, my focus is on building scalable brand systems that reflect a company’s purpose and deliver measurable business impact. I am skilled in cross-functional collaboration with product, sales, and growth teams and passionate about mentoring and vendor management.…

Available to hire

I am a creative brand strategist and graphic designer with over 10 years of experience focused on driving brand growth through brand strategy, creative direction, and brand governance. I excel in combining strategic thinking and visual storytelling to deliver designs that connect with audiences across digital, print, and UX/UI collaboration.

With hands-on experience in B2B marketing, go-to-market strategy, content strategy, and performance marketing, my focus is on building scalable brand systems that reflect a company’s purpose and deliver measurable business impact. I am skilled in cross-functional collaboration with product, sales, and growth teams and passionate about mentoring and vendor management.

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Work Experience

Independent Brand Strategy & Design Consultant at Self-Employed
January 1, 2014 - Present
Over the past decade I have built a reputation as a trusted solo branding expert, partnering with clients across the globe. I led projects end to end from strategic discovery and positioning to crafting visual identity systems and delivering production ready brand assets. I have also been a go-to creative partner for design and marketing agencies to elevate brand direction or lead visual storytelling for key client accounts. My work is rooted in clarity, creativity and authenticity, helping brands articulate who they are and express it confidently across every touchpoint.
Brand Strategist & Design Lead at Benefits (B2B 2C SaaS Platform)
January 1, 2024 - August 20, 2025
Owned brand strategy, identity system, and multi-channel guidelines for a SaaS platform. Partnered with Product & Growth teams to redesign acquisition funnel and launched A/B tested campaigns. Delivered a refreshed messaging and positioning framework adopted company-wide. Created asset library and visual system across web, email, and paid media. Achieved +30% new B2B contracts (12-month run rate), +25% engagement, and +30% qualified leads.
Senior Brand Designer at Eternow (Creative Agency)
January 1, 2022 - August 20, 2025
Led identity, positioning, and campaign systems for 20+ international clients across SaaS, retail, and lifestyle sectors. Designed cross-platform brand guidelines ensuring visual consistency across digital and offline channels. Partnered with marketing teams to produce social campaigns and performance creatives. Delivered award-quality brand systems with measurable business impact.
Freelance Consultant - Brand Strategy & Design
January 1, 2020 - August 20, 2025
Remotely collaborated with 50+ clients including SMBs and startups on identity, messaging, and digital presence. Developed design systems in Figma and Adobe CC; handed off to dev teams using Webflow/WordPress. Ran stakeholder workshops; defined ICPs and value propositions; created launch assets and guidelines. Drove rebrands that increased client acquisition and retention metrics.

Education

Bachelor's Degree in Graphic Design & Visual Communications at Banja Luka College
January 11, 2030 - August 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Real Estate & Construction, Software & Internet, Retail, Professional Services