Available to hire
Hi, I’m Vani Vachana Masana, a principal-level UI Designer based in Atlanta, GA, with over eight years delivering user-centered interfaces for e-commerce, healthcare, and enterprise platforms. I’m passionate about building and maintaining design systems, crafting UI for hardware-integrated and cloud/mobile applications, and ensuring WCAG accessibility compliance. I enjoy partnering with engineers, product managers, and human factors teams to balance usability, regulatory requirements, and business goals.
I thrive in cross-functional teams, turning complex requirements into scalable, human-centered designs. From discovery to delivery, I focus on governance, component libraries, and collaborative handoffs to ship experiences that are usable, accessible, and impactful for users and the business.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Telugu
Fluent
Work Experience
UI/ UX Lead Designer at Marriott
January 31, 2025 - July 14, 2025Collaborated and contributed to the user-centric design experience across all device platforms including digital assets, CMS, and campaigns adhering to brand and WCAG guidelines. Developed wireframes, mockups, and interactive prototypes using Figma and Adobe XD with accessibility standards (WCAG 2.1). Created flexible, scalable components for consistency. Coordinated with cross-functional teams including marketing, sales, branding, business and technical product managers, and engineering to define and refine end-user experience designs. Led front-end interface collaboration with developers using HTML, CSS, and JavaScript to create dynamic digital experiences. Transformed requirements into design wireframes, mockups, user flows, prototypes, and provided feedback integration with front-end teams.
UI/ UX Lead at Macy’s
September 30, 2022 - July 14, 2025Led the redesign and management of the Fleet Management Application platform managing CMS order & payment management, fleet operations, driver diagnostics, and business risk mitigation per WCAG guidelines. Identified and prioritized usability issues and proposed a phased redesign strategy based on user pain points and business impact. Developed UI designs and visual assets using Figma, Adobe XD, UXPin, Sketch, PHP, HTML in collaboration with cross-functional teams. Performed full life cycle UI/UX design from concept development to interactive prototypes, wireframes, technical specifications, and user documentation. Coded functional prototypes with HTML, CSS, and JavaScript to validate user interactions and usability.
Lead Designer UI UX at Chanel Inc
March 31, 2021 - July 14, 2025Identified UI/UX roadblocks and developed wireframes, user flows, and prototypes to enhance personalization and user experience on e-commerce sites. Improved customer engagement and conversion using analytical data and managed lifecycle changes for e-commerce components including customer login to checkout pages. Created mockups, prototypes, and documentation to support version changes and SDLC processes. Created Jira tickets for changes, tested features, and tracked product increments. Partnered with developers to translate Figma and Adobe XD designs into responsive HTML/CSS/JavaScript components. Provided UX change feedback, impact analysis, and test results.
Product Designer UI UX at Carter’s
March 31, 2020 - July 14, 2025Designed UI/UX and customer experience (Cx) for e-commerce site ensuring full deployment of designs. Supported landing pages, product storytelling, campaign creatives, and design guidelines using Figma and Adobe XD. Supported front-end development by creating mobile-first layouts and reusable style components using HTML, CSS, and JavaScript.
User Experience Research Lead UI UX at Macy’s
September 30, 2019 - July 14, 2025Generated ideas, concepts, new features, and designed storyboards, workflows, interactions, wireframes, and prototypes adhering to design standards. Partnered with UX leaders to align product designs with business objectives across web apps, mobile apps, and in-store experiences. Worked on design problems from start to finish including storyboards, mockups, and documentation as per SDLC tech and end-user manuals. Delivered demo presentations on user experience design solutions.
FIGMA UI UX Designer at FABLETICS
November 30, 2018 - July 14, 2025Delivered high-fidelity conceptual mockup screens, production-ready visuals, and prototypes supporting UI/UX for e-commerce sites, mobile apps, and retail technology. Led customer-facing touchpoints and proof of concept UI/UX/Cx designs. Collaborated with product, engineering, creative, marketing, and media teams to design customer experience screens. Provided guidance on aesthetics, personalization, value, and user satisfaction improvements for Cx.
Designer Media Solutions at JCPENNEY
January 31, 2017 - July 14, 2025Created Figma designs, illustrations, prints, and patterns exclusive to the company brands. Collaborated with product managers and engineers to gather and evaluate user requirements. Researched new trends, recommended color combinations, and prepared presentations for seasonal product concepts and pattern work. Provided technical expertise on executing various types of Figma designs across fabrications and materials.
UI Designer at VINSPIRE LEADERSHIP
January 31, 2016 - July 14, 2025Collaborated with UX designers to align visual design with overall user experience strategy. Provided developers with necessary assets and specifications to implement designs and created interactive prototypes to demonstrate design functionality.
UI/ UX Lead Designer at Marriott
January 31, 2025 - July 14, 2025Collaborated and contributed to user-centric design experiences across multiple device platforms including digital assets, CMS, and campaigns adhering to brand and WCAG guidelines. Developed wireframes, mockups, and interactive prototypes using Figma and Adobe XD aligned with accessibility standards (WCAG 2.1). Created scalable components ensuring module consistency. Coordinated with marketing, sales, branding, product managers, and technical teams to refine end-user experience and front-end interface design, liaising with developers using HTML, CSS, and JavaScript for dynamic digital experiences. Transformed requirements into design wireframes, mockups, user flows, and prototypes, presenting to the team for feedback and integration.
UI/ UX Lead at Macy’s
September 30, 2022 - July 14, 2025Led redesign strategy for a fleet management platform based on usability analysis and business impact. Developed UI designs and prototypes using Figma, Adobe XD, UXPin, and Sketch. Collaborated across diverse teams providing strategic storytelling, wireframes, and design feedback. Managed full UI/UX lifecycle from user experience understanding to interactive prototypes, wireframes, detailed specs, and manuals. Created functional prototypes using HTML, CSS, and JavaScript to validate usability and interactions.
Lead Designer UI UX at Chanel Inc
March 31, 2021 - July 14, 2025Identified UI/UX roadblocks and developed wireframes, user flows, and prototypes to tailor user personalization on .com sites. Improved client engagement and conversion based on analytical data. Managed lifecycle changes for e-commerce components from login through checkout. Created mockups, prototypes, and documentation for version changes within SDLC. Created Jira tickets for features, tested and captured product increments and collaborated with developers translating designs into responsive HTML/CSS/JavaScript components.
Product Designer UI UX at Carter’s
March 31, 2020 - July 14, 2025Designed UI/UX and customer experience for the e-commerce site, supporting landing pages, product storytelling, campaigns, and design guidelines. Served as primary designer ensuring full deployment of UI/UX/CX designs. Supported front-end development creating mobile-first layouts and style components using HTML, CSS, and JavaScript.
User Experience Research Lead UI UX at Macy’s
September 30, 2019 - July 14, 2025Generated ideas, new features, storyboards, workflows, wireframes, prototypes, and mockups to align products with design standards. Partnered with UX leaders designing web and mobile apps and in-store solutions. Resolved design problems end-to-end, producing documentation and delivering user experience demos and presentations.
Figma UI UX Designer at FABLETICS
November 30, 2018 - July 14, 2025Delivered high-fidelity mockups, prototypes, and production-ready visuals supporting e-commerce sites, mobile apps, and retail tech. Led custom touchpoint proof-of-concept UI/UX/CX designs and collaborated with product, engineering, creative, marketing, and media teams. Improved CX through aesthetics, personalization, and user satisfaction enhancement.
Designer Media Solutions at JCPENNEY
January 31, 2017 - July 14, 2025Created Figma designs, illustrations, prints, and patterns exclusive to brand assignments. Researched new trends, developed color recommendations, prepared seasonal product presentations and provided technical expertise on fabrications and materials. Used emerging art techniques and design technologies to enhance original, saleable designs.
UI Designer at VINSPIRE LEADERSHIP
January 31, 2016 - July 14, 2025Collaborated with UX designers to align visual design with user experience strategy. Provided developers with design assets and specifications. Created interactive prototypes demonstrating design functionality.
UI/ UX Lead Designer at Marriott, DC
January 31, 2025 - July 14, 2025Collaborated across all device platforms to contribute to user-centric digital asset design, CMS, and campaigns adhering to brand and WCAG guidelines. Developed wireframes, mockups, and prototypes using Figma and Adobe XD, ensuring accessibility compliance. Created scalable UI components for consistency and coordinated with cross-functional teams including marketing, sales, branding, product managers, and engineering. Led front-end interface collaboration with developers using HTML, CSS, and JavaScript for dynamic experiences. Transformed requirements into wireframes, user flows, prototypes, and integrated feedback into front-end development.
UI/ UX Lead at Macy’s, Atlanta GA
September 30, 2022 - July 14, 2025Led design for a Fleet Management Application managing CMS order/payment, fleet operations, and driver diagnostics compliant with WCAG. Identified and prioritized usability issues and proposed phased redesign strategies. Developed UI designs and visual assets using Figma, Adobe XD, UXPin, and Sketch. Managed design lifecycle from concept to interactive prototypes, producing wireframes, flow diagrams, technical specs, and user documentation. Created functional prototypes coded in HTML, CSS, and JavaScript to validate usability.
Lead Designer UI UX at Chanel Inc, NJ
March 31, 2021 - July 14, 2025Identified UI/UX roadblocks and developed wireframes, user flows, and prototypes. Tailored user experiences and personalization improvements for e-commerce sites. Improved client engagement and conversion rates using analytical data. Managed lifecycle changes for e-commerce components from customer login through checkout. Created mockups, prototypes, and documentation for version changes and SDLC processes. Partnered with developers to translate designs into responsive HTML/CSS/JavaScript components. Provided UX impact analysis and feedback.
Product Designer UI UX at Carter’s GA
March 31, 2020 - July 14, 2025Designed UI/UX and customer experience components for e-commerce site deployment. Supported designs for landing pages, product storytelling, and campaign creatives following Figma and Adobe XD guidelines. Assisted front-end development by creating mobile-first layouts and reusable style components using HTML, CSS, and JavaScript.
USER EXPERIENCE RESEARCH LEAD UI UX at Macy’s GA
September 30, 2019 - July 14, 2025Generated ideas, concepts, new features, storyboards, workflows, interactions, wireframes, prototypes, and mockups consistent with design standards. Partnered with UX leadership to align product designs across web and mobile apps and in-store platforms. Worked end-to-end on design problem solutions and provided user experience demos and presentations. Documented technical specifications and user manuals.
FIGMA UI UX DESIGNER at FABLETICS GA
November 30, 2018 - July 14, 2025Delivered high-fidelity mockups, production-ready visuals, and prototypes for UI/UX e-commerce sites, mobile apps, and retail technology. Led custom touchpoint POC designs. Collaborated with product, engineering, creative, marketing, and media teams to design customer experience screens focusing on aesthetics, personalization, and user satisfaction improvements.
DESIGNER MEDIA SOLUTIONS at JCPENNEY, NJ
January 31, 2017 - July 14, 2025Created Figma designs, illustrations, prints, and patterns exclusive to assigned brands. Gathered and evaluated user requirements with product managers and engineers. Researched new trends and colors, preparing presentations on seasonal product concepts and patterns. Provided technical expertise on fabrications and materials and developed design documentation and execution standards.
UI DESIGNER at VINSPIRE LEADERSHIP, Hyderabad
January 31, 2016 - July 14, 2025Collaborated with UX designers to align visual designs with user experience strategies. Delivered necessary assets and specifications to developers. Created interactive prototypes demonstrating design functionality.
UI/ UX Lead Designer at Marriott International
November 1, 2022 - PresentCollaborated on the User-Centric design experience across device platforms—digital assets, CMS, and campaigns—adhering to Brand and WCAG guidelines. Developed wireframes, mockups, and interactive prototypes using Figma and Adobe XD, with accessibility (WCAG 2.1) in mind. Created flexible, scalable components to ensure consistency across modules. Led cross-functional collaboration with Marketing, Sales, Branding, Business, Logistics, Product Management, and Systems Software Engineering to understand and refine End User Experience designs and wireframes. Worked with front-end developers to implement designs using HTML, CSS, JavaScript.
UI/ UX Lead at Macy’s
September 1, 2022 - October 7, 2025Identified usability issues and proposed a phased redesign strategy based on user pain points and business impact. Developed UI/UX designs using Figma, Adobe XD, UXPin, and Sketch; produced wireframes, flows, and detailed specifications. Led full lifecycle UI/UX design from concept to interactive prototypes, and created end-user documentation. Collaborated with cross-functional teams and translated designs into front-end components.
Lead Designer UI UX at Chanel Inc
March 1, 2021 - October 7, 2025Identified UI/UX roadblocks and developed wireframes, user flows, and prototypes. Tailored UX experiences and UI personalization for .com; improved engagement and conversions using analytics. Managed e-commerce lifecycle changes from customer login to checkout; created mockups, tickets, and tested features. Partnered with developers to translate designs into responsive HTML/CSS/JS components.
Product Designer UI UX at Carter’s
March 1, 2020 - October 7, 2025Designer for the eCommerce site ensuring UI/UX/CX designs are fully deployed. Supported landing pages, product storytelling, campaigns; created mobile-first layouts and reusable components; provided front-end development support with HTML, CSS, and JavaScript.
User Experience Research Lead UI UX at Macy’s
September 1, 2019 - October 7, 2025Generated ideas, concepts, new features; designed storyboards, workflows, interactions, wireframes, prototypes, and mockups per design standards. Partnered with UX leaders to align the product inline with web and mobile experiences; contributed across the web apps, mobile apps, and in-store channels. Documented SDLC end-user docs and manuals; delivered demos and portfolio presentations.
FIGMA UI UX DESIGNER at FABLETICS
November 1, 2018 - October 7, 2025Delivered high-fidelity concept mockups, production-ready visuals and prototypes. Supported UI/UX for ecommerce sites, mobile apps, and retail tech. Led CX touchpoints POC designs; collaborated with Product, Engineering, Creative, Marketing and Media teams to design CX screens emphasizing aesthetics, personalization, and user satisfaction.
DESIGNER MEDIA SOLUTIONS at JCPENNEY
January 1, 2017 - October 7, 2025Gathered and evaluated user requirements with PMs and engineers; created Figma designs, illustrations, prints and patterns; researched trends; prepared seasonal design concepts and pattern work; produced ready-to-use pattern designs compatible with production; supported SDLC docs.
UI DESIGNER at VINSPIRE LEADERSHIP
January 1, 2016 - October 7, 2025Collaborated with UX designers to align visual design with the overall user experience strategy. Provided developers with the necessary assets and specifications to implement the design. Created interactive prototypes to demonstrate how the design will function in practice.
UI/ UX Lead Designer at Marriott
November 1, 2022 - September 1, 2025Contributed to enterprise-wide design system governance, creating reusable, scalable UI components for CMS and campaign systems. Developed wireframes, mockups, and prototypes for mobile and web, integrating with multi-component digital platforms. Collaborated with engineers to ensure UI feasibility, accessibility compliance, and smooth handoff. Created journey maps and personas to ensure solutions aligned with stakeholder needs.
UI/ UX Lead at Macy’s
April 1, 2021 - September 1, 2022Identified and prioritized usability issues in CMS + order management system, creating phased redesign strategy. Designed responsive UI with accessibility in mind, validating workflows with usability testing. Built functional prototypes with HTML, CSS, and JavaScript to test real-world usability of complex UI workflows.
Lead Designer UI UX at Chanel Inc
April 1, 2020 - March 1, 2021Designed and optimized e-commerce flows from login to checkout, improving conversion and engagement. Conducted iterative testing and partnered with developers to deliver responsive front-end code. Owned design documentation to support product and engineering teams.
Product Designer UI UX at Carter’s GA
October 1, 2019 - March 1, 2020Designed UI for e-commerce landing pages and product storytelling experiences. Built mobile-first layouts and reusable components to ensure consistent branding. Collaborated closely with developers for seamless handoff and implementation. Served as the key primary designer for the eComm site ensuring the Ui Ux/Cx designs arefully deployed. Supported the designs for landing pages, product storytelling, campaign creative, and design guidelines.
USER EXPERIENCE RESEARCH LEAD UI UX at Macy’s GA
December 1, 2018 - September 1, 2019Led user research & persona development for mobile and in-store experiences. Created journey maps and prototypes to support product innovation. Partnered with UX leaders to define design strategy across web and retail applications.
FIGMA UI UX DESIGNER at FABLETICS GA
March 1, 2017 - November 1, 2018Delivered high-fidelity UI mockups, prototypes, and interactive touchpoints for e-commerce and retail technologies. Collaborated with engineering and marketing teams on customer-facing platforms. Provided design system contributions and visual design governance.
DESIGNER MEDIA SOLUTIONS at JCPENNEY, NJ
March 1, 2016 - January 1, 2017Figma designs, illustrations, prints, patterns exclusive. Gather and evaluate user requirements in collaboration with product managers and engineers. Integrates hand and computer skills to create and prepare original Figma designs, illustrations, prints and/or patterns exclusive to the Company for assigned brands. Researches new trends and Figma patterns and recommends design approaches; prepares presentations for seasonal product design concepts and pattern work.
UI DESIGNER at VINSPIRE LEADERSHIP, Hyderabad
December 1, 2012 - January 1, 2016Collaborating with UX designers to align the visual design with the overall user experience strategy. Providing developers with the necessary assets and specifications to implement the design. Creating interactive prototypes to demonstrate how the design will function in practice.
Embedded RTOS Contract Lecturer at Government Institute of Polytechnic, Hyderabad
December 1, 2009 - November 1, 2011Delivered training on Embedded Systems and RTOS to students.
Product Designer UI UX at Carter’s GA
October 1, 2019 - March 1, 2020Designed UI for e-commerce landing pages and product storytelling experiences. Built mobile-first layouts and reusable components to ensure consistent branding. Collaborated closely with developers for seamless handoff and implementation. Served as the key primary designer for the eComm site ensuring the UI UX/Cx designs are fully deployed. Supported the designs for landing pages, product storytelling, campaign creative, and design guidelines. Supported front-end development by creating mobile-first layouts and reusable style components using HTML, CSS and JS.
User Experience Research Lead UI UX at Macy’s GA
December 1, 2018 - September 1, 2019Led user research & persona development for mobile and in-store experiences. Created journey maps and prototypes to support product innovation. Partnered with UX leaders to define design strategy across web and retail applications.
Figma UI UX Designer at FABLETICS GA
March 1, 2017 - November 1, 2018Delivered high-fidelity UI mockups, prototypes, and interactive touchpoints for e-commerce and retail technologies. Collaborated with engineering and marketing teams on customer-facing platforms. Provided design system contributions and visual design governance.
UI DESIGNER at VINSPIRE LEADERSHIP
December 1, 2012 - January 1, 2016Collaborating with UX designers to align the visual design with the overall user experience strategy. Providing developers with the necessary assets and specifications to implement the design. Creating interactive prototypes to demonstrate how the design will function in practice.
Embedded RTOS Contract Lecturer at Government Institute of Polytechnic
December 1, 2009 - November 1, 2011Delivered training on Embedded Systems and RTOS to students.
Education
BACHELOR OF TECHNOLOGY at JNTU
May 1, 2004 - May 30, 2008Bachelors in Technology at Jawaharlal Nehru Technological University
January 1, 2004 - December 31, 2008Bachelors in Technology at Jawaharlal Nehru Technological University
January 1, 2004 - December 31, 2008Bachelors in Technology at Jawaharlal Nehru Technological University
January 1, 2004 - December 31, 2008Bachelor of Technology at Jawaharlal Nehru Technological University
January 1, 2004 - January 1, 2008Bachelor of Technology at Jawaharlal Nehru Technological University
January 1, 2004 - December 31, 2008Bachelor of Technology in Electronics and Communication Engineering at Jawaharlal Nehru Technological University
January 1, 2004 - January 1, 2008Bachelor of Technology at Jawaharlal Nehru Technological University
January 1, 2004 - January 1, 2008Qualifications
Advance Figma Designer
January 11, 2030 - July 14, 2025Advance Figma Designer
January 11, 2030 - July 14, 2025Advance Figma Designer
January 1, 0000 - January 1, 0000Advance Figma Designer
January 11, 2030 - October 7, 2025Advance Figma Designer
January 11, 2030 - February 4, 2026Advance Figma Designer
January 11, 2030 - March 5, 2026Advanced Figma Designer
January 11, 2030 - March 30, 2026Industry Experience
Computers & Electronics, Retail, Travel & Hospitality, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services, Healthcare, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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