S E W A R A M

Owned end-to-end digital marketing strategy for a portfolio of business clients, aligning SEO, paid, social, email, and automation activity to a single commercial funnel rather than isolated channel targets. Pioneered Generative Engine Optimization (GEO) programs to improve client visibility across AI-powered search and answer engines including ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. Strengthened entity recognition for client brands through structured data, consistent NAP and knowledge-panel signals, entity-first content, and authoritative external references—making brands machine-readable as well as human-readable. Grew authoritative citations and third-party mentions via digital PR, expert content, and directory/knowledge-source coverage to increase the likelihood of being referenced in AI-generated responses. Delivered full technical and on-page SEO including crawl audits, Core Web Vitals and page speed remediation, schema markup, internal linking, and topi