I’m a Result-Driven Senior Media Ops Consultant with 3+ years of hands-on experience in performance marketing, programmatic advertising, and ad operations, helping brands scale revenue, improve ROI, and increase brand visibility through data-driven strategies. My core expertise lies in Meta Ads, Google Ads, and DV360 (Programmatic Advertising), where I’ve planned, executed, and optimized high-performance display, video, and lead-generation campaigns across industries such as solar energy, FMCG, ISP, travel, and enterprise brands. I’ve worked on campaigns for global names like Armani, Nestlé, Red Bull, and Michelin, managing multiple insertion orders, pacing, and optimizations at scale. I specialize in: -> Performance & Media Buying** (Meta Ads, Google Ads, LinkedIn Ads). -> Programmatic Advertising using DV360 (Display, Video, TrueView). -> GA4 & GTM for advanced tracking, attribution, and insights. -> Campaign Optimization focused on CPL, ROAS, and conversion growth. -> Lead Generation & Funnel Optimization. Currently, I work closely with startups and enterprises to align marketing strategy with sales outcomes, optimize ad spend, and turn data into actionable growth decisions. I’m known for my ability to analyze performance deeply, optimize continuously, and deliver measurable results. 📩 Open to opportunities in Performance Marketing, Media Operations, and Programmatic Advertising

I’m a Result-Driven Senior Media Ops Consultant with 3+ years of hands-on experience in performance marketing, programmatic advertising, and ad operations, helping brands scale revenue, improve ROI, and increase brand visibility through data-driven strategies. My core expertise lies in Meta Ads, Google Ads, and DV360 (Programmatic Advertising), where I’ve planned, executed, and optimized high-performance display, video, and lead-generation campaigns across industries such as solar energy, FMCG, ISP, travel, and enterprise brands. I’ve worked on campaigns for global names like Armani, Nestlé, Red Bull, and Michelin, managing multiple insertion orders, pacing, and optimizations at scale. I specialize in: -> Performance & Media Buying** (Meta Ads, Google Ads, LinkedIn Ads). -> Programmatic Advertising using DV360 (Display, Video, TrueView). -> GA4 & GTM for advanced tracking, attribution, and insights. -> Campaign Optimization focused on CPL, ROAS, and conversion growth. -> Lead Generation & Funnel Optimization. Currently, I work closely with startups and enterprises to align marketing strategy with sales outcomes, optimize ad spend, and turn data into actionable growth decisions. I’m known for my ability to analyze performance deeply, optimize continuously, and deliver measurable results. 📩 Open to opportunities in Performance Marketing, Media Operations, and Programmatic Advertising

Available to hire

I’m a Result-Driven Senior Media Ops Consultant with 3+ years of hands-on experience in performance marketing, programmatic advertising, and ad operations, helping brands scale revenue, improve ROI, and increase brand visibility through data-driven strategies.

My core expertise lies in Meta Ads, Google Ads, and DV360 (Programmatic Advertising), where I’ve planned, executed, and optimized high-performance display, video, and lead-generation campaigns across industries such as solar energy, FMCG, ISP, travel, and enterprise brands. I’ve worked on campaigns for global names like Armani, Nestlé, Red Bull, and Michelin, managing multiple insertion orders, pacing, and optimizations at scale.

I specialize in:

-> Performance & Media Buying** (Meta Ads, Google Ads, LinkedIn Ads).
-> Programmatic Advertising using DV360 (Display, Video, TrueView).
-> GA4 & GTM for advanced tracking, attribution, and insights.
-> Campaign Optimization focused on CPL, ROAS, and conversion growth.
-> Lead Generation & Funnel Optimization.

Currently, I work closely with startups and enterprises to align marketing strategy with sales outcomes, optimize ad spend, and turn data into actionable growth decisions. I’m known for my ability to analyze performance deeply, optimize continuously, and deliver measurable results.

📩 Open to opportunities in Performance Marketing, Media Operations, and Programmatic Advertising

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing Intern at NIIT
January 1, 2017 - January 1, 2018
Collaborated on digital marketing strategies and multi-channel campaigns to boost client visibility.
Ad Traffic Specialist at EKCS
May 2, 2022 - March 2, 2024
Oversaw the technical and operational facets of digital advertising campaigns; managed campaign setup, optimization, and ad traffic across platforms including Facebook Ads Manager.
Consultant (Media Ops) at Regalix (MarketStar)
May 2, 2024 - September 2, 2024
Developed and executed data-driven media strategies to boost brand visibility across digital channels; led a media operations team, ensured regulatory compliance, and delivered performance reports with actionable insights.
Sr Marketing Specialist at Star Enterprise (Solar Energy Startup)
December 1, 2024 - Present
Led digital marketing campaigns and ad operations for the solar energy startup; built platform/tool proficiency (Meta Ads, Google Ads, GA4, GTM) and coordinated cross-functional teams to optimize ROI; oversaw campaign performance and adherence to brand standards.
Intern at International Model United Nations (IMUN)
January 1, 2020 - January 1, 2020
Managed social media presence to increase brand awareness and drive engagement through content strategies.
Intern at NIIT
January 1, 2017 - January 1, 2018
Collaborated on digital marketing strategies and multi-channel campaigns to boost client visibility.
Ad Traffic at EKCS (Remote)
May 1, 2022 - March 1, 2024
Executed and managed advertising campaigns; optimized and managed active campaigns; oversaw ads in Facebook Ad Manager; coordinated on-ground and operational aspects of digital advertising campaigns.
Sr. Consultant (Media Ops) at Regalix (Marketstar)
May 2, 2024 - September 2, 2024
Developed data-driven media strategies to enhance brand visibility across digital and traditional channels; managed media campaigns for maximum ROI; led cross-functional media operations efforts.
Senior Marketing Specialist at Star Enterprise
December 2, 2024 - Present
Led platform & tools usage (Meta Ads, Google Ads, Meta Business Suite, GA4, GTM); enhanced brand visibility through social media marketing, local promotions, and performance ads; coordinated with sales and tech teams to align marketing with on-ground solar solutions; delivered detailed performance reports to senior leadership.
Programmatic Advertising Trainee at Madsapiens
October 2, 2025 - December 2, 2025
Set up over 60 insertion orders across Display, Video, and TrueView; created customized media plans for brand campaigns; gained hands-on experience in programmatic buying.

Education

Master of Business Administration (MBA) at I.K. Gujral Punjab Technical University
January 1, 2020 - January 1, 2022
Bachelor of Business Management (BBM) at Bangalore University
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Software & Internet, Media & Entertainment, Professional Services