Hi, I’m Robert Waddilove. I’m a Creative Director and Editor with over 20 years of experience shaping stories, building brands, and scaling global creative operations. My career blends the strategic vision of a Global Creative Director with the hands-on craft of filmmaking. I’ve led in-house creative hubs across London, San Francisco, and Singapore, built a 90-person global content engine, and driven campaigns for Adidas, Google, YouTube, Hertz, and Danone. I’m currently freelancing and open to new opportunities.…

Robert Waddilove

Hi, I’m Robert Waddilove. I’m a Creative Director and Editor with over 20 years of experience shaping stories, building brands, and scaling global creative operations. My career blends the strategic vision of a Global Creative Director with the hands-on craft of filmmaking. I’ve led in-house creative hubs across London, San Francisco, and Singapore, built a 90-person global content engine, and driven campaigns for Adidas, Google, YouTube, Hertz, and Danone. I’m currently freelancing and open to new opportunities.…

Available to hire

Hi, I’m Robert Waddilove. I’m a Creative Director and Editor with over 20 years of experience shaping stories, building brands, and scaling global creative operations. My career blends the strategic vision of a Global Creative Director with the hands-on craft of filmmaking.

I’ve led in-house creative hubs across London, San Francisco, and Singapore, built a 90-person global content engine, and driven campaigns for Adidas, Google, YouTube, Hertz, and Danone. I’m currently freelancing and open to new opportunities.

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Language

English
Fluent

Work Experience

Creative & Film Editor (Freelance) at Paramount / 5USA
September 1, 2025 - Present
Cutting high-turnover, high-impact promos for major US dramas, including Blue Bloods, Criminal Minds, and NCIS. Managing end-to-end workflow: fine editing, music choice & edit, graphics briefings, sound design, voiceover direction, client approvals and final delivery to broadcast specs.
Global Creative Director at OLIVER Agency (adidas & Danone)
March 1, 2020 - September 1, 2025
Directed the global, 3D-led launch of Ultraboost DNA, establishing a scalable creative framework that drove commercial success and secured the subsequent campaign for Ultraboost 1.0 LCFP. Overhauled creative operations to deliver 100+ CRM campaigns, resulting in a record Autumn Sale that generated €800k from a single activation. Built and directed a 90-person global content engine across six time zones with hubs in Portland, London and Cape Town, scaling output during the pandemic. Led Danone creative teams across London, Paris and Amsterdam for evian, Actimel, Volvic, Activia, GetPRO and Aptamil.
European Creative Director at Hertz – Adjust Your Set
May 1, 2018 - March 1, 2020
Spearheaded Hertz’s return to broadcast advertising with their first European 360° ATL campaign in a decade, delivering a creative overhaul that drove a 23% YoY sales increase. Established and directed the 30-strong in-house agency at Hertz’s European HQ, overseeing the brand’s creative output across digital, social, OOH, and experiential channels continent-wide.
Creative Director at Google & YouTube Across the Pond
January 1, 2017 - May 1, 2018
Orchestrated creative operations for Google’s in-house agency, leading a 50-person team across three global hubs to deliver 300+ briefs annually, driving £7 million in revenue while maintaining high creative standards at scale. Creative on the viral Google Analytics – Online Checkout film, achieving over 1 million views without media spend, winning Best Branded Short at the SHOTS Awards and securing a Cannes Lions nomination. Spearheaded the major Above-the-Line (ATL) launch for Google Opinion Rewards.
Creative - Google & YouTube Across the Pond at Google & YouTube Across the Pond
April 1, 2010 - January 1, 2017
Creative for YouTube Space Lab launch film promoting kids’ experiments on the ISS; contributed to 22 hours of original content and 17.5m views; led MALIBU’s Best Summer Ever series; led launch film for Google Art & Culture site with advanced motion graphics.
Editor / JR Creative at Google & YouTube Across the Pond
January 1, 2008 - April 1, 2010
Creative Lead on Google’s 10th Anniversary film, The Google Story, condensing a decade of history into a brand retrospective. Scaled post-production capabilities and supervised a growing team to maintain brand consistency.
Freelance Editor / JR Creative at Wand Agency
September 1, 2009 - April 1, 2010
Creative and editor of the viral 'Bensons for Beds' – Mattress Dominoes, achieving 1 million organic views and generating substantial earned media coverage. Managed end-to-end production for six national TV campaigns.
Film Director & Producer at Freelance
January 1, 2003 - December 31, 2009
Directed the double-award-winning Cycle of Life; produced globally distributed short films with festival screenings and international broadcast acquisitions.

Education

Mini MBA in Marketing at Mark Ritson
January 1, 2022 - January 1, 2022
Film BA (Hons) at Surrey Institute of Art & Design
January 1, 2000 - January 1, 2003
Art Foundation at Surrey Institute of Art & Design
January 1, 1999 - January 1, 2000

Qualifications

Mini MBA in Marketing (with Mark Ritson)
January 1, 2022 - January 1, 2022
Holding your own with Senior Clients (Dynamics of Business)
November 1, 2016 - November 1, 2016
Agile Strategy
February 1, 2016 - February 1, 2016
YouTube Certification
June 1, 2014 - March 23, 2026
Film BA (Hons)
January 1, 2000 - January 1, 2003
Art Foundation
January 1, 1999 - January 1, 2000

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail
    paper adidas Ultraboost DNA

    The Brief

    Creation of an overarching Ultraboost DNA Toolkit which creates a unified campaign across four differing colourways. Including Concept dev, design & copy, CGI production & toolkit rollout

    The main point of interest to be communicated to consumers is the unique new colourways featured across the packs. As such, the creative should be visually striking in a way that directly relates to each pack.

    The target audience is the modern sneaker-head, conscious consumer and sport x style amplifier with tailored concepts for each of them.

    PACKS: Animal Print, Black White Noise, Ice Cream, Summer Cookout

    Our Response

    We wanted to have a conceptual layer that could unite the disparate colourways, which would allow each visual concept to be approached similarly, whilst still embracing the diversity in the look and feel of each colourway.

    As each colourway was vibrant, we were inspired by a recent trend called Dopamine Dressing, where people were dressing to make themselves feel good through bold colours and expressive combinations. A perfect accompaniment to this Ultraboost pack.

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