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Hi, I'm Wai Yu Lau, a Web3 marketing specialist with over 10 years of hands-on experience in digital marketing, product branding, and social media operations across Taiwan and Malaysia. I've helped brands grow online traffic, build local communities, and navigate Web2 to Web3 transitions, including mobile gaming and cryptocurrency exchanges. I am currently exploring generative AI to elevate campaigns and strategy. I thrive in fast-paced teams, love turning insights into action, and I'm excited to connect with teams looking to boost growth, community engagement, and brand presence across markets.…Hi, I'm Wai Yu Lau, a Web3 marketing specialist with over 10 years of hands-on experience in digital marketing, product branding, and social media operations across Taiwan and Malaysia. I've helped brands grow online traffic, build local communities, and navigate Web2 to Web3 transitions, including mobile gaming and cryptocurrency exchanges. I am currently exploring generative AI to elevate campaigns and strategy. I thrive in fast-paced teams, love turning insights into action, and I'm excited to connect with teams looking to boost growth, community engagement, and brand presence across markets.

Wai Yu Lau

PRO

Digital Marketer, Social Media Manager, Content Creator, +3

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Hi, I'm Wai Yu Lau, a Web3 marketing specialist with over 10 years of hands-on experience in digital marketing, product branding, and social media operations across Taiwan and Malaysia. I've helped brands grow online traffic, build local communities, and navigate Web2 to Web3 transitions, including mobile gaming and cryptocurrency exchanges. I am currently exploring generative AI to elevate campaigns and strategy. I thrive in fast-paced teams, love turning insights into action, and I'm excited to connect with teams looking to boost growth, community engagement, and brand presence across markets.…Hi, I'm Wai Yu Lau, a Web3 marketing specialist with over 10 years of hands-on experience in digital marketing, product branding, and social media operations across Taiwan and Malaysia. I've helped brands grow online traffic, build local communities, and navigate Web2 to Web3 transitions, including mobile gaming and cryptocurrency exchanges. I am currently exploring generative AI to elevate campaigns and strategy. I thrive in fast-paced teams, love turning insights into action, and I'm excited to connect with teams looking to boost growth, community engagement, and brand presence across markets.

Available to hire

Selangor, Malaysia

Hi, I’m Wai Yu Lau, a Web3 marketing specialist with over 10 years of hands-on experience in digital marketing, product branding, and social media operations across Taiwan and Malaysia. I’ve helped brands grow online traffic, build local communities, and navigate Web2 to Web3 transitions, including mobile gaming and cryptocurrency exchanges. I am currently exploring generative AI to elevate campaigns and strategy.

I thrive in fast-paced teams, love turning insights into action, and I’m excited to connect with teams looking to boost growth, community engagement, and brand presence across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Malay

Advanced

Work Experience

BD Manager (Malaysia) at CoinEx Global

September 1, 2025 - October 1, 2025

Led regional business development efforts in Malaysia, focusing on acquiring high-net-worth users and establishing local VIP communities. Executed regional marketing activities to boost product visibility and adoption, with the aim of increasing trading volume and product penetration in the Malaysian market.

Public Relations Manager (CIS Region) at CoinEx Global

May 1, 2025 - October 1, 2025

Led CIS market strategy, regional marketing growth, and team management. Directed market research, analyzed user behavior and competitor trends, and guided asset analysis and regional marketing opportunities. Planned and executed localized campaigns to resonate with the Russian-speaking market, while building and mentoring a local team and managing budget/ROI.

Assistant Marketing Manager at Grace Generation Information Technology

February 28, 2025 - October 1, 2025

Led a team of 4-5 to plan and execute web2 and web3 game projects; organized online/offline events to drive awareness and downloads; developed GameFi & NFT strategy, including NFT visuals, whitelist allocations, and collaborations; managed Discord community, planning events and initiatives to grow membership and activity; steered marketing strategy for mobile game products including user acquisition and retention.

Digital Marketing Consultant at MMM MAX DIGITAL MARKETING

May 31, 2022 - October 1, 2025

Managed marketing projects and e-commerce initiatives in Taiwan; prepared and presented social media proposals to clients; delivered social media training with gamification; built traffic for KOL programs and managed client websites and fan pages; created ad copy and ran Facebook/Instagram campaigns; performed market analysis and produced content including media assets.

Social Media Specialist at Best World Lifestyle Pte Ltd

April 1, 2020 - October 1, 2025

Managed company online traffic across social media platforms; wrote daily content and posts; coordinated with marketing consultants for internal member training programs; adapted to platform changes; planned annual online campaigns; produced diverse media content and organized in-house events.

Marketing Executive at GRAHAM INTERNATIONAL CO., Ltd.

January 31, 2018 - October 1, 2025

Handled marketing planning and execution for franchise stores, including brand strategy, promotional activities, and coordination across stores. Generated content and drove web traffic for each store’s Facebook presence; organized marketing plans, franchise expos, and other promotional events; liaised with HQ in US/Korea.

Marketing Executive at O&G 8Lectricals (M) Sdn.Bhd

January 31, 2017 - October 1, 2025

Developed marketing strategies, executed marketing plans, and built sales strategies while maintaining customer relationships. Promoted brand awareness digitally, organized events, and produced marketing materials; led part-time sales teams at exhibitions.

BD Manager (Malaysia) at CoinEx Global

September 1, 2025 - September 1, 2025

Focus on acquiring high-net-worth users and establishing local VIP communities; execute regional marketing efforts to enhance product visibility and adoption; increase trading volume and product penetration in the Malaysian market.

Public Relations Manager (CIS Region) at CoinEx Global

May 1, 2025 - May 1, 2025

Lead CIS market strategy, regional marketing growth, and team management. Develop market research, analyze user behavior and competitor trends to optimize go-to-market plans; guide asset analysis and marketing opportunities, focusing on regional product preferences and narratives; plan localized campaigns.

Assistant Marketing Manager at Grace Generation Information Technology

February 1, 2025 - February 1, 2025

Led a team of 4-5 to plan and execute web2 and web3 game projects; planned online and offline events, developed GameFi initiatives and NFT strategies, and managed Discord community; drove user engagement, cross-functional collaboration, and reputation management.

Digital Marketing Consultant at MMMAX DIGITAL MARKETING

May 1, 2022 - May 1, 2022

Independently generated social media proposals for clients; delivered social media training with gamification; built traffic for KOL programs; managed client websites and social media; wrote content for advertisements; ran Facebook/Instagram campaigns; conducted market analysis and produced multimedia content.

Social Media Specialist at Best World Lifestyle Pte Ltd

April 1, 2020 - April 1, 2020

Managed company-wide online marketing and social media traffic; daily copywriting and posting; coordinated training with marketing consultants; adapted to platform changes; planned annual online campaigns; produced multimedia content and organized in-house events.

Marketing Executive at GRAHAM INTERNATIONAL CO., Ltd.

January 1, 2018 - January 1, 2018

Planned marketing activities for pop-ups and franchise stores; developed brand strategy; coordinated marketing across stores; generated content and web traffic for Facebook pages; planned and executed franchise marketing materials and events; liaised with HQ in US/Korea.

Marketing Executive at O&G 8Lectricals (M) Sdn.Bhd

January 1, 2017 - January 1, 2017

Developed marketing strategies, implemented plans, and built sales strategies; promoted brand awareness via digital platforms; organized events, product sales, and marketing activities; produced marketing tools including printed materials, video, and packaging; led a part-time sales team at exhibitions.