Available to hire
I’m a Senior Product Designer with over 13 years of experience crafting digital experiences in fintech, SaaS, and enterprise tools. I specialize in turning complex problems into intuitive interfaces and leading end-to-end design from discovery through delivery.
I thrive working with cross-functional teams in agile environments, building scalable design systems, and guiding internal innovation and digital transformation projects for finance, transportation, sports, health, and technology sectors. I’m open to in-house roles, freelance work, or consulting engagements where ownership, creativity, and strategic thinking are valued.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Intermediate
Hebrew (modern)
Fluent
Work Experience
Senior Product Designer at FINVIA Family Office, Berlin
August 2, 2024 - September 10, 2025Led end-to-end design for internal and external wealth management platforms (web & mobile). Conducted user interviews and usability testing to inform product decisions. Built and maintained scalable component libraries and design systems. Translated complex investment data into user-friendly interfaces, collaborating across Engineering and Product in an Agile environment. Directed external vendors and ensured design consistency across channels.
Product Designer at LIQID, Berlin
January 1, 2021 - September 10, 2025Designed dashboards, onboarding flows, and transactional experiences in a fast-paced fintech environment. Enhanced cross-platform design system for consistency and scalability. Created and tested interactive prototypes to improve user engagement. Collaborated with PMs, marketing, and dev teams to launch user-first enhancements.
UI/UX & Motion Design Consultant (Freelance) at Waka Studio
January 1, 2012 - PresentDelivered tailored UX/UI solutions for clients across fintech, transportation, sports, technology, and hospitality sectors.
Partnered with development teams from two software firms to design web and mobile products across multiple domains.
Led the UX for internal dashboard systems for a major transportation company, streamlining workflow digitization.
Designed fan engagement platforms and marketing assets for Maccabi Tel Aviv FC (2016/2017 Season).
Produced animated explainer videos and visual storytelling assets to simplify complex technical concepts.
Motion Graphic Designer at Eyeview Digital, Tel Aviv
January 1, 2012 - September 30, 2013Designed and animated dynamic visual content for digital ad campaigns at scale.
Education
Diploma in Interactive Communication Design at Avni Institute for Art and Design, Tel Aviv
September 1, 2007 - June 1, 2011Qualifications
Industry Experience
Media & Entertainment, Financial Services, Software & Internet, Professional Services, Transportation & Logistics, Real Estate & Construction, Travel & Hospitality
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