I’m a Senior Digital Marketing Specialist with 4 years of hands-on experience helping businesses build smarter marketing systems and grow sustainably. My core expertise is in GoHighLevel, where I design and manage CRM setups, automations, email and SMS campaigns, landing pages, and funnels. I’ve worked closely with local and service-based businesses, focusing on turning leads into booked appointments through clear systems and consistent follow-up. I’m known for being proactive, organized, and easy to work with. I don’t just complete tasks, I look at the bigger picture, identify opportunities for improvement, and help streamline processes so teams can work more efficiently. I value clear communication, accountability, and results, and I enjoy collaborating with clients and teams to build marketing systems that actually support long-term growth.…

Julian Anthony Caderao

I’m a Senior Digital Marketing Specialist with 4 years of hands-on experience helping businesses build smarter marketing systems and grow sustainably. My core expertise is in GoHighLevel, where I design and manage CRM setups, automations, email and SMS campaigns, landing pages, and funnels. I’ve worked closely with local and service-based businesses, focusing on turning leads into booked appointments through clear systems and consistent follow-up. I’m known for being proactive, organized, and easy to work with. I don’t just complete tasks, I look at the bigger picture, identify opportunities for improvement, and help streamline processes so teams can work more efficiently. I value clear communication, accountability, and results, and I enjoy collaborating with clients and teams to build marketing systems that actually support long-term growth.…

Available to hire

I’m a Senior Digital Marketing Specialist with 4 years of hands-on experience helping businesses build smarter marketing systems and grow sustainably. My core expertise is in GoHighLevel, where I design and manage CRM setups, automations, email and SMS campaigns, landing pages, and funnels. I’ve worked closely with local and service-based businesses, focusing on turning leads into booked appointments through clear systems and consistent follow-up.

I’m known for being proactive, organized, and easy to work with. I don’t just complete tasks, I look at the bigger picture, identify opportunities for improvement, and help streamline processes so teams can work more efficiently. I value clear communication, accountability, and results, and I enjoy collaborating with clients and teams to build marketing systems that actually support long-term growth.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Digital Marketing Specialist at RV Park Management
December 18, 2024 - December 18, 2024
Built high-converting websites, landing pages, funnels, and automated workflows using GoHighLevel; managed service bookings; executed email and SMS follow-ups; led segmentation, automation, and A/B testing to optimize campaigns; created and launched SMS campaigns and email follow-ups; aligned with local community groups to promote services; optimized Google Business Profile and on-page SEO; wrote SEO-optimized blogs with ChatGPT; produced visual assets and branding collateral; managed inbound communications and inboxes; scheduled and coordinated social media content; spearheaded end-to-end digital marketing efforts for clients.
Senior Digital Marketing Specialist at RV Park Management
November 18, 2021 - December 18, 2024
Built high-converting websites, landing pages, funnels, and automated workflows using GoHighLevel to streamline lead generation, service bookings, and email/SMS follow-ups. Executed email marketing campaigns in GoHighLevel using segmentation, automation, and A/B testing to increase open and click-through rates. Managed email communications and inboxes, ensuring timely responses and clean, organized workflows. Created and launched SMS campaigns via GoHighLevel used for promotional blasts, appointment reminders, and nurturing sequences. Designed websites using WordPress to support branding and business objectives. Created visual assets (logos, banners, infographics) using Canva for cohesive branding and marketing collateral. Scheduled and managed social media content across Facebook, Instagram, and Twitter, resulting in improved engagement and audience growth. Ran and optimized paid ad campaigns via Meta Business Suite (Facebook & Instagram), focusing on targeting, creative testing, and
Digital Marketing Virtual Assistant at RV Park Management (Client)
November 18, 2021 - December 18, 2024
Built high-converting websites, landing pages, funnels, and automated workflows with GoHighLevel to streamline lead generation, bookings, and follow-ups. Executed segmented email campaigns with A/B testing; managed inboxes for timely responses and organized workflows. Created SMS campaigns for promos and reminders. Designed WordPress sites to support branding and objectives. Produced visual assets (logos, banners, infographics) with Canva for cohesive branding. Scheduled and managed social content across Facebook, Instagram, and Twitter, growing engagement. Ran paid ads via Meta Business Suite, focusing on targeting and performance. Optimized Google Business Profile for local visibility. Wrote SEO-optimized blog content with ChatGPT, refined with Grammarly. Promoted services through local Facebook groups and communities. Applied on-page SEO strategies (keyword optimization, internal linking) to boost rankings.

Education

Bachelor Of Science In Hotel & Restaurant Management at Philippine College Of Technology
March 15, 2015 - April 26, 2019

Qualifications

Top Team Customer Service Representative - Hotel Reservations
April 6, 2020 - October 16, 2024
In Sutherland Global as a Customer Service Representative in 2020, I immersed myself in the world of BPO, learning invaluable communication skills and empathy. I used to assist guests on hotel reservations by giving them best customer service they've ever have,
Digital Marketing Specialist
April 27, 2025 - April 27, 2025
I worked as a Digital Marketing Specialist for three years in the RV park management industry, focusing on supporting clients' needs through targeted marketing strategies. My role involved creating and managing online campaigns, improving website visibility through SEO, handling social media platforms, and designing promotional materials tailored to each client's goals. I regularly communicated with clients to understand their specific needs and provided customized marketing solutions to help them attract more guests and grow their business. My experience taught me the importance of building strong client relationships, being flexible with different marketing approaches, and always delivering results that align with each client’s vision.

Industry Experience

Computers & Electronics, Real Estate & Construction, Travel & Hospitality, Gaming, Other, Media & Entertainment, Professional Services, Software & Internet, Education

Skills

Experience Level