I’m a social media and digital communications professional with 10+ years of cross-functional experience in brand storytelling, content creation, audience growth, and community engagement. I craft campaigns across Instagram, Facebook, TikTok, LinkedIn, and YouTube, combining creativity with data-driven insights to grow brands online. In roles such as Social Media & Engagement Lead and Digital Communications & Brand Support, I’ve built and executed content strategies, managed online communities, and collaborated with teams to strengthen brand voice. I’m proficient in Canva, Meta Suite, and analytics to plan calendars, design visuals, respond to customers, and measure impact.

Walter Odion Esele

I’m a social media and digital communications professional with 10+ years of cross-functional experience in brand storytelling, content creation, audience growth, and community engagement. I craft campaigns across Instagram, Facebook, TikTok, LinkedIn, and YouTube, combining creativity with data-driven insights to grow brands online. In roles such as Social Media & Engagement Lead and Digital Communications & Brand Support, I’ve built and executed content strategies, managed online communities, and collaborated with teams to strengthen brand voice. I’m proficient in Canva, Meta Suite, and analytics to plan calendars, design visuals, respond to customers, and measure impact.

Available to hire

I’m a social media and digital communications professional with 10+ years of cross-functional experience in brand storytelling, content creation, audience growth, and community engagement. I craft campaigns across Instagram, Facebook, TikTok, LinkedIn, and YouTube, combining creativity with data-driven insights to grow brands online.

In roles such as Social Media & Engagement Lead and Digital Communications & Brand Support, I’ve built and executed content strategies, managed online communities, and collaborated with teams to strengthen brand voice. I’m proficient in Canva, Meta Suite, and analytics to plan calendars, design visuals, respond to customers, and measure impact.

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Work Experience

Social Media & Engagement Lead at SummerGreen
December 31, 2025 - December 31, 2025
Created and managed digital content strategy to increase brand visibility and engagement; grew online community and improved user engagement through consistent posting; designed visuals and social messaging using Canva and brand guidelines; responded to customer inquiries and maintained positive online brand tone; utilized analytics to track performance and optimize content for higher engagement.
Digital Communications & Brand Support at Avanco
December 31, 2025 - December 31, 2025
Supported digital communication campaigns and brand messaging; assisted leadership with internal and external communication content; coordinated event promotions and email communication; maintained accurate digital records, media assets, and documentation.
Community Engagement & Campaign Support at Market Digest Magazine
December 31, 2017 - December 31, 2017
Supported magazine promotional campaigns across social platforms; engaged with followers and supported marketing events; assisted with content planning and caption writing.

Education

MSc Business Analytics & AI at Ontario Tech University, Canada
January 1, 2025 - January 1, 2026
MBA, Finance at Aston Business School, UK
January 11, 2030 - November 2, 2025
MSc Finance & Accounting at University of Bradford, UK
January 11, 2030 - November 2, 2025
BSc Banking & Finance at University of Benin, Nigeria
January 11, 2030 - November 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services