A creative with ten years of experience in marketing communications and advertising roles, Dexian brings expertise in content strategy, copywriting, social media, editorials, and video creation. In-house, he has spearheaded publicity and social media efforts for GovTech, the Ministry of Foreign Affairs, and Google. As a copywriter and content strategist in advertising, he has created content pieces for clients like Nike, Mercedes-Benz, BMW, IMDA, and more. He also volunteers with Clean Creatives, a collective of advertisers, PR professionals, and clients cutting ties with fossil fuels. He has lent his copywriting skills and helped organise the Singapore Meetups in April/August 2024 and May 2025. He hopes to transition to working in sustainability, either in a communications-related role or as a Sustainability Analyst.…

Dexian Wang

A creative with ten years of experience in marketing communications and advertising roles, Dexian brings expertise in content strategy, copywriting, social media, editorials, and video creation. In-house, he has spearheaded publicity and social media efforts for GovTech, the Ministry of Foreign Affairs, and Google. As a copywriter and content strategist in advertising, he has created content pieces for clients like Nike, Mercedes-Benz, BMW, IMDA, and more. He also volunteers with Clean Creatives, a collective of advertisers, PR professionals, and clients cutting ties with fossil fuels. He has lent his copywriting skills and helped organise the Singapore Meetups in April/August 2024 and May 2025. He hopes to transition to working in sustainability, either in a communications-related role or as a Sustainability Analyst.…

Available to hire

A creative with ten years of experience in marketing communications and advertising roles, Dexian brings expertise in content strategy, copywriting, social media, editorials, and video creation. In-house, he has spearheaded publicity and social media efforts for GovTech, the Ministry of Foreign Affairs, and Google. As a copywriter and content strategist in advertising, he has created content pieces for clients like Nike, Mercedes-Benz, BMW, IMDA, and more.

He also volunteers with Clean Creatives, a collective of advertisers, PR professionals, and clients cutting ties with fossil fuels. He has lent his copywriting skills and helped organise the Singapore Meetups in April/August 2024 and May 2025. He hopes to transition to working in sustainability, either in a communications-related role or as a Sustainability Analyst.

See more

Skills

Experience Level

Language

English
Advanced
Chinese
Beginner
German
Beginner

Work Experience

Senior Copywriter at Maker Lab
April 1, 2024 - June 30, 2024
Maker Lab is a marketing consultancy designed to build and run in-house teams for their clients. Worked as Senior Copywriter on theTradeDesk projects: SEO copy, EDMs, Web Pages and more.
Copywriter at RAPP
November 1, 2022 - March 31, 2023
RAPP Worldwide is a creative agency that operates as a part of Omnicom’s DAS Group of Companies. Conceptualise ideas for long and short-form narrative pieces. Consult and create social media content for clients. Main Clients: Nike, Mercedes-Benz. Significant Highlights Produced Digital Narrative Pieces for Style. Goals. You., a female-focused series on the Nike App. Produced Mercedes-Benz’s social media campaign for the Singapore Motor Show 2023
Copywriter/Content Strategist at Bacon Creatives
August 10, 2021 - October 31, 2022
Bacon Creatives is a small-medium-sized 360-degree creative agency. Main duties: conceptualisation, copywriting and content strategy for campaigns and social media. Clients included BMW, Prudential, Stroke Services Improvement Team, SGEnable, Company of Good, Certis, ComfortDelGro, and Texas Chicken. Significant Highlights Writing contributions for Stroke Services Improvement Team’s National Stroke Campaign and Ad Consulted, wrote and edited the brand guide for SGEnable's Enabling Academy rebrand. Year-round contributions to BMW and Texas Chicken’s events and promotional efforts.
Digital Content Manager at Ministry of Foreign Affairs, Singapore
October 12, 2020 - August 6, 2021
The Ministry of Foreign Affairs leads the Singapore Government’s diplomatic efforts. My primary duties were conceptualisation, copywriting, content strategy for social media channels, and monthly reporting. Secondary duties included website content maintenance, such as managing and uploading using the website’s CMS (SiteCore) and working with the IT department to improve SEO. Significant Highlights Diversified MFA’s social media by developing and sustaining new pillars featuring trivia and history. I added 6,604 Facebook fans, 1,487 Instagram followers, and 3,700 Twitter followers organically. I provided creative direction for MFA’s Committee-of-Supply Debate content efforts.
Marketing Specialist at Google
October 18, 2019 - May 15, 2020
The Strategy and Operations team coordinates Google APAC’s regional Marketing efforts. This hybrid role focused on internal culture and social media strategy for the CMO of Google APAC. Internal communication responsibilities included curating, assembling and sending out the APAC In Action EDM newsletter and helping organise monthly All-Hands meetings. Social Media responsibilities: Content strategy, creation, and copywriting for LinkedIn posts. Significant Highlights Helped kickstart the redesign of APAC Marketing's internal resources site.
Content Strategist at One9Ninety
January 7, 2019 - October 11, 2019
One9Ninety is a small-medium-sized marketing agency dedicated to social media marketing. Wrote copy and provided content strategy to clients for Facebook, Twitter, Linkedin, and Instagram Clients include IMDA, GovTech, PDPC, Arkopharma, Dornier MedTech. Helped account managers serve as the point of contact for clients like IMDA, PDPC, and GovTech. Significant Highlights Helped lead content proposal for a contract-winning pitch with PropertyGuru.
Assistant Manager (Marketing and Communications) at GovTech
July 4, 2016 - January 3, 2019
GovTech is a Singaporean Government statutory board in charge of digital transformation within the public sector. Delivering services to citizens is a big part of GovTech’s work. Created in-house social media content and worked with an agency to approve and screen posts. Conceptualised and adjusted marketing plan according to planned dates and milestones. Managed budget and worked with creative and media agencies to ensure the quality of publicity materials. Monitored and tweaked content according to the performance metrics of posts/ads. Helped with change management efforts for CorpPass via involvement with Business Grants Portal project — listened and gathered stakeholder feedback from agencies involved in the onboarding process and refined language used in websites and other material to make the steps clearer Led publicity efforts for public initiatives with press releases and media invites to events. Managed websites - both internal and public-facing. Significant Highlights Led the cross-agency publicity campaign for the Business Grants Portal project with the Ministry of Trade and Industry on social media, Google AdWords and Google Display Network. Handled publicity and communication of GovTech's partnerships and other innovation-driven tie-ups, including Memorandums of Understanding/Intent (MOU/MOI) with partners such as eight Institutes of Higher learning (universities, polytechnics, ITE), NUS, and Tableau. Led in-house efforts to produce videos for social media and livestreaming for events.

Education

Bachelor of Fine Arts, Creative Producing at Chapman University
August 15, 2011 - September 21, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Software & Internet, Media & Entertainment, Computers & Electronics, Non-Profit Organization, Professional Services
    paper Dex Wang Portfolio
    pdf portfolio copywriting editorial video socialmedia…