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Hi, I’m Wanpen Techachaiyaphong, a Creative Strategist with a knack for turning data into witty, impactful campaigns. I blend systematic thinking with humor to craft ideas that resonate across audiences and platforms. I’m comfortable leading cross-functional teams through artistically demanding projects for entertainment and consumer brands, always aiming for creative solutions that feel fresh, on-brand, and measurable.…Hi, I’m Wanpen Techachaiyaphong, a Creative Strategist with a knack for turning data into witty, impactful campaigns. I blend systematic thinking with humor to craft ideas that resonate across audiences and platforms. I’m comfortable leading cross-functional teams through artistically demanding projects for entertainment and consumer brands, always aiming for creative solutions that feel fresh, on-brand, and measurable.

Wanpen Techachaiyaphong

Creative Director, Copywriter, Illustrator, +2

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Hi, I’m Wanpen Techachaiyaphong, a Creative Strategist with a knack for turning data into witty, impactful campaigns. I blend systematic thinking with humor to craft ideas that resonate across audiences and platforms. I’m comfortable leading cross-functional teams through artistically demanding projects for entertainment and consumer brands, always aiming for creative solutions that feel fresh, on-brand, and measurable.…Hi, I’m Wanpen Techachaiyaphong, a Creative Strategist with a knack for turning data into witty, impactful campaigns. I blend systematic thinking with humor to craft ideas that resonate across audiences and platforms. I’m comfortable leading cross-functional teams through artistically demanding projects for entertainment and consumer brands, always aiming for creative solutions that feel fresh, on-brand, and measurable.

Available to hire

Hi, I’m Wanpen Techachaiyaphong, a Creative Strategist with a knack for turning data into witty, impactful campaigns. I blend systematic thinking with humor to craft ideas that resonate across audiences and platforms.

I’m comfortable leading cross-functional teams through artistically demanding projects for entertainment and consumer brands, always aiming for creative solutions that feel fresh, on-brand, and measurable.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Thai

Fluent

English

Advanced

Work Experience

S Creative Strategist & Art Director (Retainer-based Freelance) at Yip In Tsoi & Jacks

July 1, 2025 - Present

Developed creative strategies for online communication, including content ideation, scheduling, and copywriting. Directed art style guidelines and initiated the company mascot project, defining its persona and visual identity to strengthen brand recognition.

Copywriter & Creative Strategist (Retainer-based Freelance) at Yip In Tsoi Co., Ltd.

December 1, 2024 - June 1, 2025

Developed creative strategies for a pioneering agricultural TikTok project, using research and consumer insights to ensure relevance and drive nationwide impact.

Creative Copywriter (Retainer-based Freelance) at Nangmaewpa Co., Ltd.

December 1, 2024 - March 1, 2025

Led communication strategy and campaign development for Meiji Bulgaria Yogurt's new product launch, executing an approach unprecedented for the brand, resulting in a fresh and highly engaging market presence.

Creative Copywriter (Thai & English) at ABLE BKK Co., Ltd.

March 1, 2024 - December 1, 2024

Created advertising copy and led creative development for United International Pictures Thailand, covering campaigns for Despicable Me 4, The Wild Robot, and WICKED; online promotions, integrated marketing, and interactive on-ground installations at SIAM Paragon. Led B2B and B2C content development and created materials, including sales kits, for Design Village's new branch opening. Developed 360-degree campaign concept for Maggi Thailand focusing on innovative product usage methods and comprehensive marketing strategy. Crafted advertising copy for TV commercials and integrated campaigns for Nestlé Thailand's Bear Milk and YenYen × LaFruita.

Creative & Art Director (Brand Campaign & Merchandise) at Kai Hua Roh, Banlue Publications Co., Ltd.

January 1, 2023 - December 31, 2023

Led creative campaigns achieving 3M reach, 23M impressions, 20M social sentiment with 90%+ positive voice; oversaw campaign-related merchandise selling out. Conceptualized online content and ads; managed art direction for IKEA × Kai Hua Roh and Mc Jeans × Kai Hua Roh collaborations; developed online content and product designs for Song Farm Ha and Gag Nam Teow campaigns; contributed to content, plans, and quality control for TAT × Kai Hua Roh campaign.

Copywriter & Creative Strategy Consultant (Project-Based Freelance) at Various Businesses Across Sizes and Industries

January 1, 2022 - December 31, 2024

Developed compelling brand storytelling and marketing materials for TimeDeco; designed personal branding and growth strategies for beauty and finance influencers on TikTok (one channel grew to 135K+ followers).

Creative Director Assistant at Big Mountain Music Festival 12, GMM Grammy Plc

January 1, 2022 - December 31, 2022

Assisted in rebranding and relaunching BMMF after COVID-19; managed copywriting, artist lineup communications, and PR materials under the 'ALL NEW BMMF' theme.

NFT Artist & NFT Creative Team (Contract) at J Ventures Co., Ltd.

January 1, 2021 - December 31, 2021

Contributed to content and artwork for Thailand's first NFT marketplace; created and sold NFT art under pen name 'Little Nguboy'.

Creative Content Intern in Public Relations Department at Smallroom Co., Ltd.

July 1, 2020 - December 31, 2020

Created online content and copywriting for artist PR; initiated and produced 'Small Lao' interview series featuring 10 artists.

Localization Copywriter and AI Content Specialist (Project-based Freelance) at Google Product and Marketing (Confidential client)

January 1, 2026 - Present

Delivered high-precision localization of Google product content using Polyglot, ensuring strict adherence to official Google glossaries while maintaining natural, fluent Thai localization.

Creative Strategist & Art Director (Retainer-based Freelance) at Yip In Tsoi & Jacks

December 1, 2024 - Present

Managed cross-functional social media projects from planning to execution, allocated resources, selected collaborators, controlled timelines and budgets, and coordinated cross-team efforts. Developed integrated creative and social media strategies, guided visual and art style, and ensured content localization consistency across platforms while driving nationwide reach using data insights.

Creative Copywriter (Thai & English) at Thai Local Advertising Agency

March 1, 2024 - December 1, 2024

Created bilingual advertising copy and led creative development for campaigns including Despicable Me 4, The Wild Robot, and WICKED; led content and marketing material for Design Village; developed campaign concepts for Maggi Thailand and Nestlé Thailand’s new ice cream launches.

Creative & Art Director (Brand Campaign & Merchandise) at Kai Hua Roh / Banlue Publications Co., Ltd.

January 1, 2023 - Present

Led creative campaigns with significant reach and positive sentiment; co-created campaign concepts, including communication strategies, online content, and fashion product designs for collaborations (IKEA × Kai Hua Roh, Mc Jeans × Kai Hua Roh); contributed to online content ideas and promotion plans for campaigns.

Copywriter & Creative Strategy Consultant (Project-Based Freelance) at Diverse Businesses Across Sizes and Industries

January 1, 2022 - March 1, 2025

Led communication strategy and campaign development for Meiji Bulgaria Yogurt, TimeDeco, and influencer branding initiatives on TikTok, delivering engaging market presence and growth.