I am a Creative Strategist blending systematic thinking with a love for witty humor to craft innovative campaigns. My strengths span campaign ideation, copywriting, marketing strategy, storytelling, online content creation, merchandise ideation, and illustration. I’ve led complex, artistically demanding projects and delivered impactful solutions for top brands in entertainment and consumer goods. From large-scale brand collaborations to award-winning campaigns, I turn insights into engaging experiences. I’ve driven creative direction for Kai Hua Roh collaborations with IKEA, Mc Jeans, and TAT campaigns; spearheaded product launches for Nestlé Thailand and Meiji Bulgaria Yogurt; and helped rebrand events like Big Mountain Music Festival. I enjoy building brand identities, coordinating cross-disciplinary teams, and delivering measurable results that resonate with audiences and spark joyful engagement.

Wanpen Techachaiyaphong

I am a Creative Strategist blending systematic thinking with a love for witty humor to craft innovative campaigns. My strengths span campaign ideation, copywriting, marketing strategy, storytelling, online content creation, merchandise ideation, and illustration. I’ve led complex, artistically demanding projects and delivered impactful solutions for top brands in entertainment and consumer goods. From large-scale brand collaborations to award-winning campaigns, I turn insights into engaging experiences. I’ve driven creative direction for Kai Hua Roh collaborations with IKEA, Mc Jeans, and TAT campaigns; spearheaded product launches for Nestlé Thailand and Meiji Bulgaria Yogurt; and helped rebrand events like Big Mountain Music Festival. I enjoy building brand identities, coordinating cross-disciplinary teams, and delivering measurable results that resonate with audiences and spark joyful engagement.

Available to hire

I am a Creative Strategist blending systematic thinking with a love for witty humor to craft innovative campaigns. My strengths span campaign ideation, copywriting, marketing strategy, storytelling, online content creation, merchandise ideation, and illustration. I’ve led complex, artistically demanding projects and delivered impactful solutions for top brands in entertainment and consumer goods.

From large-scale brand collaborations to award-winning campaigns, I turn insights into engaging experiences. I’ve driven creative direction for Kai Hua Roh collaborations with IKEA, Mc Jeans, and TAT campaigns; spearheaded product launches for Nestlé Thailand and Meiji Bulgaria Yogurt; and helped rebrand events like Big Mountain Music Festival. I enjoy building brand identities, coordinating cross-disciplinary teams, and delivering measurable results that resonate with audiences and spark joyful engagement.

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Language

Thai
Fluent
English
Intermediate

Work Experience

S Creative Strategist & Art Director (Retainer-based Freelance) at Yip In Tsoi & Jacks
July 1, 2025 - Present
Developed creative strategies for online communication, including content ideation, scheduling, and copywriting. Directed art style guidelines and initiated the company mascot project, defining its persona and visual identity to strengthen brand recognition.
Copywriter & Creative Strategist (Retainer-based Freelance) at Yip In Tsoi Co., Ltd.
December 1, 2024 - June 1, 2025
Developed creative strategies for a pioneering agricultural TikTok project, using research and consumer insights to ensure relevance and drive nationwide impact.
Creative Copywriter (Retainer-based Freelance) at Nangmaewpa Co., Ltd.
December 1, 2024 - March 1, 2025
Led communication strategy and campaign development for Meiji Bulgaria Yogurt's new product launch, executing an approach unprecedented for the brand, resulting in a fresh and highly engaging market presence.
Creative Copywriter (Thai & English) at ABLE BKK Co., Ltd.
March 1, 2024 - December 1, 2024
Created advertising copy and led creative development for United International Pictures Thailand, covering campaigns for Despicable Me 4, The Wild Robot, and WICKED; online promotions, integrated marketing, and interactive on-ground installations at SIAM Paragon. Led B2B and B2C content development and created materials, including sales kits, for Design Village's new branch opening. Developed 360-degree campaign concept for Maggi Thailand focusing on innovative product usage methods and comprehensive marketing strategy. Crafted advertising copy for TV commercials and integrated campaigns for Nestlé Thailand's Bear Milk and YenYen × LaFruita.
Creative & Art Director (Brand Campaign & Merchandise) at Kai Hua Roh, Banlue Publications Co., Ltd.
January 1, 2023 - December 31, 2023
Led creative campaigns achieving 3M reach, 23M impressions, 20M social sentiment with 90%+ positive voice; oversaw campaign-related merchandise selling out. Conceptualized online content and ads; managed art direction for IKEA × Kai Hua Roh and Mc Jeans × Kai Hua Roh collaborations; developed online content and product designs for Song Farm Ha and Gag Nam Teow campaigns; contributed to content, plans, and quality control for TAT × Kai Hua Roh campaign.
Copywriter & Creative Strategy Consultant (Project-Based Freelance) at Various Businesses Across Sizes and Industries
January 1, 2022 - December 31, 2024
Developed compelling brand storytelling and marketing materials for TimeDeco; designed personal branding and growth strategies for beauty and finance influencers on TikTok (one channel grew to 135K+ followers).
Creative Director Assistant at Big Mountain Music Festival 12, GMM Grammy Plc
January 1, 2022 - December 31, 2022
Assisted in rebranding and relaunching BMMF after COVID-19; managed copywriting, artist lineup communications, and PR materials under the 'ALL NEW BMMF' theme.
NFT Artist & NFT Creative Team (Contract) at J Ventures Co., Ltd.
January 1, 2021 - December 31, 2021
Contributed to content and artwork for Thailand's first NFT marketplace; created and sold NFT art under pen name 'Little Nguboy'.
Creative Content Intern in Public Relations Department at Smallroom Co., Ltd.
July 1, 2020 - December 31, 2020
Created online content and copywriting for artist PR; initiated and produced 'Small Lao' interview series featuring 10 artists.

Education

Bachelor of Data & Information Sciences at Khon Kaen University
January 11, 2030 - May 12, 2021

Qualifications

Data Analytics with AI
February 1, 2025 - December 8, 2025
UX Writing
January 1, 2025 - December 8, 2025
Digital Business Essentials
January 1, 2025 - December 8, 2025
Go-to-Market Strategies
January 1, 2025 - December 8, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet, Other