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I am a results-driven digital marketing professional with over six years of experience in real estate, hospitality, events, and branding. I’ve built and led creative and digital marketing teams, conceived brand identities from scratch, and delivered multi-channel campaigns that boost reach, engagement, and partnerships. My work spans website identity, social media, PR, and collaboration events with major developers to expand market presence. I excel at strategic planning, end-to-end campaign execution, and scalable branding initiatives. I focus on tangible outcomes, cross-functional teamwork, and creating campaigns that elevate brand positioning—often across international markets—while nurturing relationships with partners and stakeholders.…I am a results-driven digital marketing professional with over six years of experience in real estate, hospitality, events, and branding. I’ve built and led creative and digital marketing teams, conceived brand identities from scratch, and delivered multi-channel campaigns that boost reach, engagement, and partnerships. My work spans website identity, social media, PR, and collaboration events with major developers to expand market presence. I excel at strategic planning, end-to-end campaign execution, and scalable branding initiatives. I focus on tangible outcomes, cross-functional teamwork, and creating campaigns that elevate brand positioning—often across international markets—while nurturing relationships with partners and stakeholders.

Waseem Sadiq

Content Creator, Marketing Strategist, Growth Marketer, +7

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I am a results-driven digital marketing professional with over six years of experience in real estate, hospitality, events, and branding. I’ve built and led creative and digital marketing teams, conceived brand identities from scratch, and delivered multi-channel campaigns that boost reach, engagement, and partnerships. My work spans website identity, social media, PR, and collaboration events with major developers to expand market presence. I excel at strategic planning, end-to-end campaign execution, and scalable branding initiatives. I focus on tangible outcomes, cross-functional teamwork, and creating campaigns that elevate brand positioning—often across international markets—while nurturing relationships with partners and stakeholders.…I am a results-driven digital marketing professional with over six years of experience in real estate, hospitality, events, and branding. I’ve built and led creative and digital marketing teams, conceived brand identities from scratch, and delivered multi-channel campaigns that boost reach, engagement, and partnerships. My work spans website identity, social media, PR, and collaboration events with major developers to expand market presence. I excel at strategic planning, end-to-end campaign execution, and scalable branding initiatives. I focus on tangible outcomes, cross-functional teamwork, and creating campaigns that elevate brand positioning—often across international markets—while nurturing relationships with partners and stakeholders.

Available to hire

I am a results-driven digital marketing professional with over six years of experience in real estate, hospitality, events, and branding. I’ve built and led creative and digital marketing teams, conceived brand identities from scratch, and delivered multi-channel campaigns that boost reach, engagement, and partnerships. My work spans website identity, social media, PR, and collaboration events with major developers to expand market presence.

I excel at strategic planning, end-to-end campaign execution, and scalable branding initiatives. I focus on tangible outcomes, cross-functional teamwork, and creating campaigns that elevate brand positioning—often across international markets—while nurturing relationships with partners and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Work Experience

Head of Marketing at Fortress Real Estate Dubai

November 1, 2024 - November 1, 2024

Established the brand's digital identity from scratch, including website, social media presence, and marketing collaterals. Built and led a core creative and digital marketing team, assigning roles, workflows, and performance targets. Organized and executed collaboration events with Binghatti Developers in Lahore and Islamabad. Launched international standard marketing campaigns to strengthen brand position. Managed branding material, digital assets, and creative direction for real estate launches and events.

Head of Marketing at Grand City Group

November 1, 2024 - October 28, 2025

Digital Marketing Specialist with over sixty years of experience in real estate, hospitality, events, and branding. Associated with the Grand City Group throughout this journey, starting from an assistant-level role and progressing to Head of Marketing across various projects within the group. Worked on brand development, digital strategy, campaign execution, and team leadership. Managed websites, social media, digital assets, and PR activities. Executed marketing events and built brand presence from the ground up.

Digital Marketing Manager at Grand City Group

September 1, 2023 - September 1, 2023

Led end-to-end digital marketing initiatives across multiple real estate and hospitality projects. Supervised content creation, graphic design, digital ads, and campaign execution. Managed company websites, performance analytics, and regular updates. Executed PR campaigns, media buying, and influencer collaborations to boost reach. Planned outdoor advertising campaigns. Coordinated events, launches, and promotional activities to increase brand visibility.

Assistant Digital Strategist at Grand City Group

May 1, 2022 - May 1, 2022

Assisted in planning and execution of digital strategies for brand growth. Managed social media platforms, content calendars, and creative direction. Led junior team members and designers in campaign development. Assisted in event planning, branding, and outdoor marketing setups.

Head of Marketing at Fortress Real Estate Dubai

November 30, 2024 - November 30, 2024

Established the digital identity of the brand from scratch, including website, social media presence, and marketing collaterals. Built and led a creative and digital marketing team, assigning roles, workflows, and performance targets. Organized and executed collaboration events with Binghatti Developers in Lahore and Islamabad to widen market reach. Coordinated with major real estate developers to build partnerships, launched international standard marketing campaigns, and strengthened brand positioning. Managed branding material, digital assets, and creative direction for real estate launches and events.

Digital Marketing Manager at Grand City Group

September 30, 2023 - September 30, 2023

Led end-to-end digital marketing initiatives across multiple real estate and hospitality projects. Supervised content creation, graphic design, digital ads, and campaign execution. Managed company websites, performance analytics, and regular updates. Executed PR campaigns, media buying, and influencer collaborations to boost reach and engagement. Planned and led outdoor advertising, including streamers, pole signs, and branding walls. Coordinated events, launches, and promotional activities to increase brand visibility.

Assistant Digital Strategist at Grand City Group

May 31, 2022 - May 31, 2022

Assisted in the planning and execution of digital strategies for brand growth. Managed social media platforms, content calendars, and creative direction. Coordinated website updates, performance monitoring, and user engagement. Led junior team members and designers in campaign development. Supported in event planning, brand engagements, and outdoor marketing setups.

Content Marketing & Advertising at Punjab Tianjin University

November 30, 2020 - November 30, 2020

Learned content creation, campaign planning, ad copy writing, and digital media marketing strategies. Gained experience in SEO & website management, content creation, lead management, WordPress development, social media management, WhatsApp API integration, campaign execution, CRM integration, and team leadership. Assisted in event planning and promotional activities.

Head of Marketing at Grand City Group

November 1, 2024 - October 29, 2025

A strategic leader overseeing brand, marketing campaigns, events, and partnerships. Built and scaled marketing initiatives, led cross-functional teams, and enhanced brand presence across multiple projects. Coordinated with developers to maximize market reach and launched campaigns to strengthen positioning.

Education

Bachelor of Science in Computer Science at Global Institute Lahore

September 1, 2015 - September 1, 2019

Bachelor of Science in Computer Science at Global Institute Lahore

September 1, 2015 - September 1, 2019

Bachelor of Science in Computer Science at Global Institute Lahore

September 1, 2015 - September 1, 2019

Diploma in IT and Graphic Design at Vocational Training Institute Lahore