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I'm a highly talented and passionate digital communications and marketing professional. I’m excited to take on the challenge of supporting the Marketing team with the development and execution of 360 launch campaigns on online social media pages and offline. I possess a keen eye for aesthetics and proficiency with video and image editing software. As a proactive team player, I’m organized and have strong attention to detail, enabling me to juggle multiple assignments in a fast-moving workplace. Recently at Cerba Lancet Africa, I helped set up the editorial calendar, content creation, and scheduling across our CRM and social channels, and I contributed to developing strategies for brand growth through influencer outreach and partnerships. I’m fluent in English, both verbal and written, and I’m excited to bring my talents to your team.…I'm a highly talented and passionate digital communications and marketing professional. I’m excited to take on the challenge of supporting the Marketing team with the development and execution of 360 launch campaigns on online social media pages and offline. I possess a keen eye for aesthetics and proficiency with video and image editing software. As a proactive team player, I’m organized and have strong attention to detail, enabling me to juggle multiple assignments in a fast-moving workplace. Recently at Cerba Lancet Africa, I helped set up the editorial calendar, content creation, and scheduling across our CRM and social channels, and I contributed to developing strategies for brand growth through influencer outreach and partnerships. I’m fluent in English, both verbal and written, and I’m excited to bring my talents to your team.

Ong'o Mbe W Anyum

Social Media Freelancer, Social Media Manager, Digital Marketer, +7

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I'm a highly talented and passionate digital communications and marketing professional. I’m excited to take on the challenge of supporting the Marketing team with the development and execution of 360 launch campaigns on online social media pages and offline. I possess a keen eye for aesthetics and proficiency with video and image editing software. As a proactive team player, I’m organized and have strong attention to detail, enabling me to juggle multiple assignments in a fast-moving workplace. Recently at Cerba Lancet Africa, I helped set up the editorial calendar, content creation, and scheduling across our CRM and social channels, and I contributed to developing strategies for brand growth through influencer outreach and partnerships. I’m fluent in English, both verbal and written, and I’m excited to bring my talents to your team.…I'm a highly talented and passionate digital communications and marketing professional. I’m excited to take on the challenge of supporting the Marketing team with the development and execution of 360 launch campaigns on online social media pages and offline. I possess a keen eye for aesthetics and proficiency with video and image editing software. As a proactive team player, I’m organized and have strong attention to detail, enabling me to juggle multiple assignments in a fast-moving workplace. Recently at Cerba Lancet Africa, I helped set up the editorial calendar, content creation, and scheduling across our CRM and social channels, and I contributed to developing strategies for brand growth through influencer outreach and partnerships. I’m fluent in English, both verbal and written, and I’m excited to bring my talents to your team.

Available to hire

I’m a highly talented and passionate digital communications and marketing professional. I’m excited to take on the challenge of supporting the Marketing team with the development and execution of 360 launch campaigns on online social media pages and offline.

I possess a keen eye for aesthetics and proficiency with video and image editing software. As a proactive team player, I’m organized and have strong attention to detail, enabling me to juggle multiple assignments in a fast-moving workplace. Recently at Cerba Lancet Africa, I helped set up the editorial calendar, content creation, and scheduling across our CRM and social channels, and I contributed to developing strategies for brand growth through influencer outreach and partnerships. I’m fluent in English, both verbal and written, and I’m excited to bring my talents to your team.

Skills

Social Media Design

SEO

Microsoft Certified Professional

Facebook Ads

Experience Level

Social Media Design

Expert

SEO

Expert

Microsoft Certified Professional

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Swahili

Fluent

English

Fluent

Luganda

Advanced

Work Experience

Senior Digital Marketing Officer at Cerba Lancet Africa (Formerly Pathologist Lancet Kenya)

May 1, 2022 - September 11, 2025

Managed graphics for online and offline layouts; developed high-quality written and visual content for social media campaigns; analyzed data to determine whether campaigns achieved objectives; built and maintained a strong online presence; planned and supported events; liaised with the wider East African and African marketing teams; contributed to strategies to grow followers and engagement via influencer outreach and brand partnerships; demonstrated strong analytical and organizational skills and persuasive copywriting; fluent in English and ready to contribute to the team.

Senior Digital Marketing Officer at Cerba Lancet Africa (Formerly Lancet Kenya)

May 1, 2022 - September 11, 2025

Tasked with creating graphics for online and offline layouts; formulated high-quality written and visual content for social media campaigns; analyzed data to determine campaign objectives; built and maintained a strong social media presence; oversaw customer service via social channels; assisted with event planning and support; acted as a liaison between Business Development, IT, and Laboratory across African branches; coached staff on social media policy and best practices; call center administration; CRM implementation and administration.

Manager Sales and Marketing at Transition Holdings (Infinix Mobility Kenya)

November 1, 2019 - September 11, 2025

Overall responsibility for brand management, inbound and outbound calls, customer satisfaction and corporate identity. Managed all marketing for the company; developed regional marketing strategy; planned and implemented promotional campaigns; customer relationship management; achieved personal and team targets; identified upsell opportunities and built sustainable relationships with customers.

Brand Ambassador at EXP Agency

December 31, 2013 - September 11, 2025

Managed recruitment via social channels, built a team to promote the brand across universities in Kenya. Worked with EXP team to devise guerrilla marketing and sales tactics; implemented campaigns once approved; identified customer needs, clarified information, researched issues, and provided solutions; built sustainable customer relationships.

Senior Digital Marketing Officer at Cerba Lancet Africa (Formerly Pathologists Lancet Kenya)

May 1, 2022 - September 11, 2025

Tasked to make graphics for online and offline layouts. Formulated high-quality written and visual content for each social media campaign. Analyzed data to determine whether social media campaigns achieved their objectives. Built a social media presence by maintaining content across all channels. Oversaw customer service provided via social media. Events planning and support. Liaised with Africa marketing teams. Acting as liaison on brand initiatives across East Africa and Africa marketing teams, helped develop and execute ideas.

Brand Ambassador at EXP Agency

January 1, 2013 - September 11, 2025

Managed a Kings of Rugby7s Africa Facebook page to recruit members. Developed a team to promote the brand across universities in Kenya.

Junior Accounts Clerk at Kenyatta University

January 1, 2015 - September 11, 2025

Provided accounting and clerical support to the accounting department. Typed and maintained accounting documents and records. Prepared bank deposits, general ledger postings and statements. Reconciled accounts in a timely manner. Daily entry of financial transactions into a database and supported research, tracking, and restocking of accounting documentation.

Senior Digital Marketing Officer at Cerba Lancet Africa (Formerly Pathologist Lancet Kenya)

May 1, 2022 - September 11, 2025

Responsible for setting up the editorial calendar, content creation and scheduling across all CRM and social channels. Assisted in developing new brand strategies, influencer outreach, and brand partnerships with clients and communities. Served as a liaison with wider East African and African marketing teams to develop and execute ideas, aligning campaigns with business objectives.

Junior Accounts Clerk at Kenyatta University

January 1, 2015 - September 11, 2025

Provided accounting and clerical support to the accounting department. Typed accurately, prepared and maintained accounting documents and records. Reconciled accounts, processed bank deposits and general ledger postings, and entered financial transactions into the database. Resolved accounting issues and discrepancies and supported broader Finance team activities.

Brand Ambassador at EXPA Agency

December 31, 2013 - September 11, 2025

Developed a team to promote the brand on university campuses in Kenya. Worked with the EXP team to devise guerrilla marketing and sales tactics and implemented approved initiatives. Identified customer needs, clarified information, conducted research, and provided solutions. Built sustainable relationships and engaged customers by going the extra mile.