I'm Wasim Khalfey, a designer with a background in architecture and a passion for technology. I have led design teams on projects across multiple platforms—from public pavilions and product ranges to digital applications and nationwide billboard campaigns. My methodical approach, technical ability and arts awareness give me a unique vantage point for creating meaningful work for a broad range of clients. I thrive on solving problems, and I bring a playful practicality to my work. I enjoy mentoring junior designers and collaborating with teams across branding, UX/UI, and campaigns to deliver impactful outcomes.

Wasim Khalfey

I'm Wasim Khalfey, a designer with a background in architecture and a passion for technology. I have led design teams on projects across multiple platforms—from public pavilions and product ranges to digital applications and nationwide billboard campaigns. My methodical approach, technical ability and arts awareness give me a unique vantage point for creating meaningful work for a broad range of clients. I thrive on solving problems, and I bring a playful practicality to my work. I enjoy mentoring junior designers and collaborating with teams across branding, UX/UI, and campaigns to deliver impactful outcomes.

Available to hire

I’m Wasim Khalfey, a designer with a background in architecture and a passion for technology. I have led design teams on projects across multiple platforms—from public pavilions and product ranges to digital applications and nationwide billboard campaigns. My methodical approach, technical ability and arts awareness give me a unique vantage point for creating meaningful work for a broad range of clients.

I thrive on solving problems, and I bring a playful practicality to my work. I enjoy mentoring junior designers and collaborating with teams across branding, UX/UI, and campaigns to deliver impactful outcomes.

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Work Experience

Designer at Convey
January 1, 2010 - Present
Design lead and early adopter contributing to the studio’s vision and new business growth. Managed branding and campaigns across digital, print, motion, and editorial, while streamlining workflows with clients. Led UX/UI projects from research to testing, collaborating with developers and stakeholders. Mentored junior designers and contributed to team development.
Co-Founder & Designer at AWMA Studio
June 1, 2017 - Present
Co-founded a design collective exploring social and spatial themes. Collaborated on cultural and urban design projects with architects and artists. Delivered public installations for London Design Festival, London Festival of Architecture, and the Sharjah Islamic Arts Festival.
Sales Assistant at John Lewis
November 1, 2005 - July 1, 2013
Delivered attentive, friendly service aligned with John Lewis’ high customer care standards; built strong product knowledge across homeware to electronics; assisted customers with tailored recommendations and problem-solving; maintained tidy displays and supported in-store promotions; worked collaboratively as part of a large shop floor team.
Architectural Assistant at Love Architecture Ltd
November 1, 2009 - October 1, 2010
Contributed to the Connected Cities project by producing 3D models and animations to visualise urban concepts; supported the founder across concept development, spatial planning, and presentation materials; collaborated in a fast-paced studio environment, applying both creative and technical skills.
Architectural Assistant at Granit Chartered Architects Ltd
October 1, 2009 - March 1, 2010
Drafted design proposals for residential extensions and interior refurbishments; carried out site surveys and translated findings into accurate technical drawings; created 3D models to support planning applications and client presentations.
Architectural Intern at Holder Mathias Architects
January 1, 2009 - January 1, 2009
Designed conceptual layouts for retail and residential spaces, focusing on user flow and spatial experience; supported senior architects during early-stage ideation, contributing sketches, research, and design input.

Education

Architecture at University of Westminster
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Retail, Professional Services, Real Estate & Construction