Greg Wasserstrom is a Philadelphia-based photographer with over a decade of professional experience capturing events, editorial stories, and commercial work. Beginning his career in 2007, he has covered red carpet events, political campaigns, cultural moments, and brand campaigns with a documentary-driven style and strong technical command. After a decade in the tech industry, Greg is returning to photography with a renewed focus on creating bold, authentic visual narratives for clients.

Greg Wasserstrom

Greg Wasserstrom is a Philadelphia-based photographer with over a decade of professional experience capturing events, editorial stories, and commercial work. Beginning his career in 2007, he has covered red carpet events, political campaigns, cultural moments, and brand campaigns with a documentary-driven style and strong technical command. After a decade in the tech industry, Greg is returning to photography with a renewed focus on creating bold, authentic visual narratives for clients.

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Greg Wasserstrom is a Philadelphia-based photographer with over a decade of professional experience capturing events, editorial stories, and commercial work. Beginning his career in 2007, he has covered red carpet events, political campaigns, cultural moments, and brand campaigns with a documentary-driven style and strong technical command. After a decade in the tech industry, Greg is returning to photography with a renewed focus on creating bold, authentic visual narratives for clients.

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Experience Level

Expert
Expert
Expert
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Expert
Expert
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Intermediate
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Intermediate
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Work Experience

Owner & Principal Photographer at Studio GW
September 19, 2025 - Present
Relaunching an independent creative practice focused on editorial, event, and commercial work. Studio GW blends a photojournalistic approach with contemporary brand aesthetics to create emotionally resonant imagery. --Produces assignments for events, portraiture, and editorial storytelling. --Develops cohesive visual language rooted in atmosphere and place. --Manages production, post-production, and client delivery from concept to publication. --Building relationships with agencies, cultural institutions, and publications. --Expanding Studio GW into a creative platform for photographic accessories and collaborations.
Senior Product Manager at AdTech Platforms (MRP, Yahoo, FreeWheel/Comcast – Beeswax)
February 6, 2017 - Present
Led cross-disciplinary teams developing demand-side advertising platforms (DSPs). Brought a creative background in photography and visual storytelling to product design and strategy. --Defined product roadmaps and priorities for global media buying tools. --Translated complex data systems into intuitive, human-centered products. --Strengthened understanding of how audiences engage with digital imagery and messaging — experience now informing Studio GW’s creative and strategic process.
Principal Consultant at Spearhead Digital
February 4, 2013 - December 31, 2016
Founded and led a digital consulting firm specializing in content strategy, email fundraising, and advertising for Democratic and public-affairs campaigns. --Directed digital strategy for Jim Kenney for Mayor (Philadelphia), John Fetterman for U.S. Senate (2015), and Airbnb’s New York City initiative. --Managed a staff of eight across creative, analytics, and media functions. --Designed workflows that automated reporting and creative production, sparking a transition into technology and product management.
Freelance Photographer & Photo Assistant at Greg Wasserstrom Projects
August 7, 2007 - December 31, 2014
Worked across fine art, editorial, and event photography while developing a distinct visual style rooted in film-based observational storytelling. Exhibited nationally, including New York Photo Festival (Various Photographs, 2008), Meet Waradise (2009), and Shotgun Space (LA, 2007 – 2008). Published in The Collectors Guide to New Art Photography Vol. 2 (Humble Arts Foundation) and Various Photographs (TV Books). Clients included Labyrinth Theater Company, The New Group, Tiny Vices, and Mayflower Supply Company (Spring 2014 lookbook). Assisted photographers Tim Barber, Josh Lehrer, and Olaf Blecker on editorial and commercial projects, including a New York Times Magazine feature on Obama’s staff (2010). Specialized in medium-format film photography, scanning and editing in Photoshop and Lightroom since its 2007 debut.
New Hampshire Digital Director at Obama for America
March 5, 2012 - November 14, 2012
Built and led the digital communications program that helped secure New Hampshire for President Obama. Regularly photographed events featuring President Obama, Vice President Biden, and First Lady Michelle Obama. Produced photojournalism documenting volunteers and communities across the state. Directed localized digital storytelling and visual content strategy in coordination with the campaign’s Chicago headquarters.
Customer Experience Manager at 20x200 | Jen Bekman Projects
March 7, 2011 - March 30, 2012
Managed customer experience for a pioneering online art platform selling high-quality, limited-edition prints from emerging photographers and artists. Bridged communication between collectors, artists, and boutique printers. Drew on photography knowledge to evaluate print quality and address production issues. Gained hands-on understanding of color proofing, printmaking, and fulfillment logistics that shaped later personal printing practices.
Lead Instructor at Giantcampus, Technology Summer Camp, Adelphi University
April 6, 2009 - August 31, 2009
Led instruction in 3D modeling, video editing, and digital design for middle-school students at a residential tech program. Supported neurodivergent students through adaptive communication and structure. Managed lab setup, supervised campers, and fostered an inclusive, hands-on learning environment.

Education

Bachelor of Arts at American University
August 18, 2003 - August 7, 2007

Qualifications

Honorable Mention, Hey Hot Shot Photo Competition, Jen Bekman Gallery
April 7, 2007 - April 7, 2007
Society of Professional Journalists, National Mark of Excellence Award
April 7, 2006 - April 7, 2006
Society of Professional Journalists, Regional Mark of Excellence Award
May 7, 2006 - May 7, 2006
Best Photography Portfolio, Visions Festival, Washington, DC
May 5, 2006 - May 5, 2006

Industry Experience

Media & Entertainment, Computers & Electronics, Education, Government, Professional Services, Software & Internet, Retail, Other
    uniE621 Obama for New Hampshire 2012
    As the New Hampshire Digital Director for the Obama-Biden campaign in 2012, I extensively photographed the president, vice president, and others on their visits to the state and crafted a content strategy that helped secure victory there. photo
    uniE621 New Hampshire Democratic Primary 2020
    Hired by the New Hampshire Democratic Party to photograph a key event in the 2020 primary, I produced these images of the presidential candidates. photo
    uniE621 Mayflower Supply Spring Lookbook
    Mayflower Supply was a fashion-forward online vintage reseller based in Brooklyn, NY. I worked closely with founder/owner Liz Hull on a Spring Lookbook, highlighting her spring collection. photo https://www.instagram.com/p/DPTvannjesj/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
    uniE621 Editorial/Lifestyle
    A collection of editorial/lifestyle images I've made over the years that describes my approach and general aesthetic photo https://www.instagram.com/p/DPzHAzzjvxj/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== https://www.instagram.com/p/DPNCoZ6jfLn/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== https://www.instagram.com/p/DPCyrw1DQH3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== https://www.instagram.com/p/DPCyl5RjSwa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
    uniE621 Portraits
    A collection of editorial and lifestyle portraits I've captured over the years. photo
    uniE621 New York Theater World Event Photography
    As a seasoned event photographer, I captured dynamic images at theater company galas in New York City photo https://www.instagram.com/p/DPzIo38jozz/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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