Available to hire
Greg Wasserstrom is a Philadelphia-based photographer with over a decade of professional experience capturing events, editorial stories, and commercial work. Beginning his career in 2007, he has covered red carpet events, political campaigns, cultural moments, and brand campaigns with a documentary-driven style and strong technical command. After a decade in the tech industry, Greg is returning to photography with a renewed focus on creating bold, authentic visual narratives for clients.
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Work Experience
Owner & Principal Photographer at Studio GW
September 19, 2025 - PresentRelaunching an independent creative practice focused on editorial, event, and commercial work. Studio GW blends a photojournalistic approach with contemporary brand aesthetics to create emotionally resonant imagery.
--Produces assignments for events, portraiture, and editorial storytelling.
--Develops cohesive visual language rooted in atmosphere and place.
--Manages production, post-production, and client delivery from concept to publication.
--Building relationships with agencies, cultural institutions, and publications.
--Expanding Studio GW into a creative platform for photographic accessories and collaborations.
Senior Product Manager at AdTech Platforms (MRP, Yahoo, FreeWheel/Comcast – Beeswax)
February 6, 2017 - PresentLed cross-disciplinary teams developing demand-side advertising platforms (DSPs). Brought a creative background in photography and visual storytelling to product design and strategy.
--Defined product roadmaps and priorities for global media buying tools.
--Translated complex data systems into intuitive, human-centered products.
--Strengthened understanding of how audiences engage with digital imagery and messaging — experience now informing Studio GW’s creative and strategic process.
Principal Consultant at Spearhead Digital
February 4, 2013 - December 31, 2016Founded and led a digital consulting firm specializing in content strategy, email fundraising, and advertising for Democratic and public-affairs campaigns.
--Directed digital strategy for Jim Kenney for Mayor (Philadelphia), John Fetterman for U.S. Senate (2015), and Airbnb’s New York City initiative.
--Managed a staff of eight across creative, analytics, and media functions.
--Designed workflows that automated reporting and creative production, sparking a transition into technology and product management.
Freelance Photographer & Photo Assistant at Greg Wasserstrom Projects
August 7, 2007 - December 31, 2014Worked across fine art, editorial, and event photography while developing a distinct visual style rooted in film-based observational storytelling.
Exhibited nationally, including New York Photo Festival (Various Photographs, 2008), Meet Waradise (2009), and Shotgun Space (LA, 2007 – 2008).
Published in The Collectors Guide to New Art Photography Vol. 2 (Humble Arts Foundation) and Various Photographs (TV Books).
Clients included Labyrinth Theater Company, The New Group, Tiny Vices, and Mayflower Supply Company (Spring 2014 lookbook).
Assisted photographers Tim Barber, Josh Lehrer, and Olaf Blecker on editorial and commercial projects, including a New York Times Magazine feature on Obama’s staff (2010).
Specialized in medium-format film photography, scanning and editing in Photoshop and Lightroom since its 2007 debut.
New Hampshire Digital Director at Obama for America
March 5, 2012 - November 14, 2012Built and led the digital communications program that helped secure New Hampshire for President Obama.
Regularly photographed events featuring President Obama, Vice President Biden, and First Lady Michelle Obama.
Produced photojournalism documenting volunteers and communities across the state.
Directed localized digital storytelling and visual content strategy in coordination with the campaign’s Chicago headquarters.
Customer Experience Manager at 20x200 | Jen Bekman Projects
March 7, 2011 - March 30, 2012Managed customer experience for a pioneering online art platform selling high-quality, limited-edition prints from emerging photographers and artists.
Bridged communication between collectors, artists, and boutique printers.
Drew on photography knowledge to evaluate print quality and address production issues.
Gained hands-on understanding of color proofing, printmaking, and fulfillment logistics that shaped later personal printing practices.
Lead Instructor at Giantcampus, Technology Summer Camp, Adelphi University
April 6, 2009 - August 31, 2009Led instruction in 3D modeling, video editing, and digital design for middle-school students at a residential tech program.
Supported neurodivergent students through adaptive communication and structure.
Managed lab setup, supervised campers, and fostered an inclusive, hands-on learning environment.
Education
Bachelor of Arts at American University
August 18, 2003 - August 7, 2007Qualifications
Honorable Mention, Hey Hot Shot Photo Competition, Jen Bekman Gallery
April 7, 2007 - April 7, 2007Society of Professional Journalists, National Mark of Excellence Award
April 7, 2006 - April 7, 2006Society of Professional Journalists, Regional Mark of Excellence Award
May 7, 2006 - May 7, 2006Best Photography Portfolio, Visions Festival, Washington, DC
May 5, 2006 - May 5, 2006Industry Experience
Media & Entertainment, Computers & Electronics, Education, Government, Professional Services, Software & Internet, Retail, Other
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