Graphic Designer at Essentic NYC

Concept and design creative systems for global language-learning brand Speak, partnering with marketing team to translate audience insights and cultural trends into high-performing ads, motion graphics, and digital content across TikTok and Instagram. Lead end-to-end branding and digital design projects for startups and lifestyle brands, from concept development through final execution. Conduct in-depth research on current market trends to craft engaging visual stories that resonate with target audiences. Brainstorm and execute comprehensive branding packages for clients from start to finish through the use of color theory, typography, hierarchy, and innovation. Leverage client feedback in each stage of the design process, carefully reviewing and implementing all necessary changes and revisions. Position design decisions around strategy, audience, and cultural relevance. Balance multiple concurrent client timelines while maintaining high creative standards and clear communication.

Graphic Designer at Self-Employed

Designed a multifaceted range of signage solutions, balancing visual appeal and structural integrity to meet strict brand guidelines for major real estate firms like Greystar, Lerner Enterprises, Tower Companies, JBG Smith, Cushman & Wakefield. Operated successfully in a fast-paced work environment, collaborating closely with sales team and clients to drive customer retention and build brand loyalty. Produced high-detail shop drawings for fabrication to meet all necessary coding requirements and regulatory guidelines.