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Hi, I’m Wayne Cowan, a digital marketing strategist with over 20 years of experience helping brands grow online. I specialize in SEO, paid media, social media, marketing automation, affiliate development, and analytics to build demand-generation roadmaps that scale from small businesses to enterprise programs. I’ve led campaigns across the USA, Canada, and Europe, managing more than $125M in paid media and turning data into actionable improvements that boost conversions and ROI. I thrive on collaboration, continuous learning, and translating complex analytics into practical growth strategies.…Hi, I’m Wayne Cowan, a digital marketing strategist with over 20 years of experience helping brands grow online. I specialize in SEO, paid media, social media, marketing automation, affiliate development, and analytics to build demand-generation roadmaps that scale from small businesses to enterprise programs. I’ve led campaigns across the USA, Canada, and Europe, managing more than $125M in paid media and turning data into actionable improvements that boost conversions and ROI. I thrive on collaboration, continuous learning, and translating complex analytics into practical growth strategies.

Wayne Cowan

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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Hi, I’m Wayne Cowan, a digital marketing strategist with over 20 years of experience helping brands grow online. I specialize in SEO, paid media, social media, marketing automation, affiliate development, and analytics to build demand-generation roadmaps that scale from small businesses to enterprise programs. I’ve led campaigns across the USA, Canada, and Europe, managing more than $125M in paid media and turning data into actionable improvements that boost conversions and ROI. I thrive on collaboration, continuous learning, and translating complex analytics into practical growth strategies.…Hi, I’m Wayne Cowan, a digital marketing strategist with over 20 years of experience helping brands grow online. I specialize in SEO, paid media, social media, marketing automation, affiliate development, and analytics to build demand-generation roadmaps that scale from small businesses to enterprise programs. I’ve led campaigns across the USA, Canada, and Europe, managing more than $125M in paid media and turning data into actionable improvements that boost conversions and ROI. I thrive on collaboration, continuous learning, and translating complex analytics into practical growth strategies.

Available to hire

Hi, I’m Wayne Cowan, a digital marketing strategist with over 20 years of experience helping brands grow online. I specialize in SEO, paid media, social media, marketing automation, affiliate development, and analytics to build demand-generation roadmaps that scale from small businesses to enterprise programs.

I’ve led campaigns across the USA, Canada, and Europe, managing more than $125M in paid media and turning data into actionable improvements that boost conversions and ROI. I thrive on collaboration, continuous learning, and translating complex analytics into practical growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Strategist at Grace Core Corporation-Canada

January 1, 2004 - Present

Digital Strategist responsible for multifaceted online coverage and demand-generation programs. Managed over $125M in paid search campaigns, developed scalable digital roadmaps for both small business and enterprise clients across the USA, Canada, and Europe, turning traffic into conversions and ROI.

Director Paid Search Marketing at DMA Florida, Region Metropolitan

February 29, 2020 - September 10, 2025

Defined the overall digital strategy, led analytics-driven marketing initiatives, managed budgets and vendor relationships, and built end-to-end digital roadmaps to drive conversion and engagement across platforms. Advanced analytics, KPIs, and dashboards to inform action and ROI.

Lead Acquisition Director – Growth Strategist at NRG Home Solar

January 31, 2016 - September 10, 2025

Led multi-channel lead capture and management; delivered 12,000–15,000 leads per month; defined digital roadmap; managed six digital marketing managers and eight remote team members; trained and mentored staff; aligned digital initiatives with revenue goals.

Director Digital Marketing at BlueTrain

February 28, 2010 - September 10, 2025

Specialized in client online marketing strategies including SEO, PPC, content, local optimization, audits, and reporting; led optimization and budget planning across campaigns; managed vendors and performance reporting.

Digital Director at Incubator Interactive Inc

December 31, 2004 - September 10, 2025

Early SEO/SEM agency leadership and client acquisition; keynote speaker engagements; vendor management; affiliate program development; multi-channel campaign planning and execution; oversaw over $15M in PPC (pre-AdWords era) and agency partnerships.