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Senior Brand Designer with 9+ years leading brand strategy, visual identity systems, and integrated creative production across digital, print, motion, and presentation design. Partnering with executive leadership to translate business priorities into cohesive, audience-focused brand experiences—from investor-facing materials and annual reports to enterprise-wide digital campaigns. Combines strong design craft with AI-enhanced workflows to deliver polished, scalable creative at speed, including governance of corporate brand standards, creation of multimedia content, and development of reusable template systems to improve consistency and turnaround time.…Senior Brand Designer with 9+ years leading brand strategy, visual identity systems, and integrated creative production across digital, print, motion, and presentation design. Partnering with executive leadership to translate business priorities into cohesive, audience-focused brand experiences—from investor-facing materials and annual reports to enterprise-wide digital campaigns. Combines strong design craft with AI-enhanced workflows to deliver polished, scalable creative at speed, including governance of corporate brand standards, creation of multimedia content, and development of reusable template systems to improve consistency and turnaround time.

Wesley Coffman

Graphic Designer, Brand Designer, Creative Director, +2

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Senior Brand Designer with 9+ years leading brand strategy, visual identity systems, and integrated creative production across digital, print, motion, and presentation design. Partnering with executive leadership to translate business priorities into cohesive, audience-focused brand experiences—from investor-facing materials and annual reports to enterprise-wide digital campaigns. Combines strong design craft with AI-enhanced workflows to deliver polished, scalable creative at speed, including governance of corporate brand standards, creation of multimedia content, and development of reusable template systems to improve consistency and turnaround time.…Senior Brand Designer with 9+ years leading brand strategy, visual identity systems, and integrated creative production across digital, print, motion, and presentation design. Partnering with executive leadership to translate business priorities into cohesive, audience-focused brand experiences—from investor-facing materials and annual reports to enterprise-wide digital campaigns. Combines strong design craft with AI-enhanced workflows to deliver polished, scalable creative at speed, including governance of corporate brand standards, creation of multimedia content, and development of reusable template systems to improve consistency and turnaround time.

Available to hire

Senior Brand Designer with 9+ years leading brand strategy, visual identity systems, and integrated creative production across digital, print, motion, and presentation design. Partnering with executive leadership to translate business priorities into cohesive, audience-focused brand experiences—from investor-facing materials and annual reports to enterprise-wide digital campaigns.

Combines strong design craft with AI-enhanced workflows to deliver polished, scalable creative at speed, including governance of corporate brand standards, creation of multimedia content, and development of reusable template systems to improve consistency and turnaround time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Graphic Designer at Cengage

December 1, 2023 - Present

Lead execution and governance of Cengage’s corporate brand identity across enterprise communications and digital platforms for 5,000+ employees across four business segments. Partner with executive leadership and cross-functional stakeholders to align creative strategy with business priorities, presenting to director-level and C-suite decision-makers. Evolved and standardized the corporate visual identity system across internal communications, executive presentations, research reports, and digital channels for enterprise functions including Corporate Comms, HR, Legal, Technology, and IT. Produced design for research reports and press materials covered by national outlets, and conceived and produced video/animation/multimedia content for internal rollouts and social campaigns. Developed branding assets for employee engagement initiatives, ERGs, and enterprise-wide events. Established and maintained brand standards to enable scalable self-serve adoption across business segments.

Graphic Designer at Cengage

July 1, 2021 - December 1, 2023

Built visual storytelling solutions for Corporate Communications supporting brand campaigns, press announcements, executive communications, and company-wide initiatives. Designed multi-channel assets including presentations, reports, infographics, social graphics, website visuals, motion graphics, and video across web, social, print, internal, and email channels. Improved brand consistency by maintaining brand standards and developing a reusable template library to streamline production and reduce turnaround time. Translated complex ideas and messaging into clear visuals with marketing, communications, and business stakeholders. Designed executive-level PowerPoint decks and investor-facing materials for quarterly earnings calls and annual board meetings. Managed multiple projects end-to-end while balancing stakeholder feedback, accessibility, and brand alignment; produced short-form animations, GIFs, and video assets for social and digital channels.

Graphic Designer at TRINDGROUP

April 1, 2017 - July 1, 2021

Delivered brand-driven creative for 15+ B2B clients in industrial, manufacturing, and technical sectors, translating complex products into compelling visual communications. Conceptualized and executed integrated marketing campaigns across print, digital, web, social, email, presentations, and promotional materials. Partnered with client, marketing, and sales leadership to align creative concepts with business objectives and brand strategy. Owned projects from concept through production while meeting deadlines and quality standards. Designed and maintained WordPress websites for 10+ client brands, ensuring visual and functional brand consistency. Provided photo editing/retouching and video production support using Adobe Creative Cloud, researched industry trends and emerging design technologies, and presented creative concepts directly to clients.