Hi, I’m Muhammad Hani. I’m the CFO at Websites Valley and specialize in scaling brands through a blend of full‑stack technology and digital marketing. I align financial strategy with scalable systems, OS/portal development, and workforce planning to drive sustainable growth. I’ve built a leadership approach rooted in sales, business management, and economics to turn big ideas into actionable, profitable outcomes. My background spans mobile web, AI architecture, and cross‑functional teams of designers and developers. I work with Python, Axure, Flutter, Laravel, Angular, and related tools to bridge technical execution with business goals. I leverage AI automation, ML, SEO, AWS, GA4 and Meta management to generate leads, improve efficiency, and scale operations across organizations.

Muhammad Hani

Hi, I’m Muhammad Hani. I’m the CFO at Websites Valley and specialize in scaling brands through a blend of full‑stack technology and digital marketing. I align financial strategy with scalable systems, OS/portal development, and workforce planning to drive sustainable growth. I’ve built a leadership approach rooted in sales, business management, and economics to turn big ideas into actionable, profitable outcomes. My background spans mobile web, AI architecture, and cross‑functional teams of designers and developers. I work with Python, Axure, Flutter, Laravel, Angular, and related tools to bridge technical execution with business goals. I leverage AI automation, ML, SEO, AWS, GA4 and Meta management to generate leads, improve efficiency, and scale operations across organizations.

Available to hire

Hi, I’m Muhammad Hani. I’m the CFO at Websites Valley and specialize in scaling brands through a blend of full‑stack technology and digital marketing. I align financial strategy with scalable systems, OS/portal development, and workforce planning to drive sustainable growth. I’ve built a leadership approach rooted in sales, business management, and economics to turn big ideas into actionable, profitable outcomes.

My background spans mobile web, AI architecture, and cross‑functional teams of designers and developers. I work with Python, Axure, Flutter, Laravel, Angular, and related tools to bridge technical execution with business goals. I leverage AI automation, ML, SEO, AWS, GA4 and Meta management to generate leads, improve efficiency, and scale operations across organizations.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Chief Financial Officer at Websites Valley
March 2, 2018 - Present
Lead financial strategy, operations, and growth initiatives for Websites Valley. Align cross-functional teams across tech, full-stack development, and digital marketing to drive scalable operations and profitability. Spearhead organizational systems and workforce strategy to support sustainable growth.
Self-Employed Amazon Seller at Self Employed
July 1, 2023 - Present
Own and operate an Amazon selling business focusing on product selection, listing optimization, and revenue growth; manage supply chain, marketing, and analytics.
Registered Tax Agent at Ali Tax
June 1, 2016 - Present
Provide individual and business tax returns, BAS, ITR, and bookkeeping services; ensure tax compliance and advisory for clients.
Product Experience Analyst at US Mobile
August 1, 2023 - February 1, 2024
Analyze product experience and user journeys, collaborating with cross-functional teams to optimize product features and customer satisfaction; bridge business goals with UX improvements.
Inventory Clerk at AZRO Group
June 1, 2017 - September 1, 2019
Managed inventory control, stock levels, and order processing; supported warehouse operations and data accuracy.
International Sales & Marketing at Ibex
April 1, 2020 - December 1, 2021
Led international sales and marketing initiatives, coordinating channels, analytics, and client engagement across markets.
Travel Manager at ASAP Tickets
June 1, 2024 - November 1, 2024
Oversaw travel operations and ticketing processes; improved efficiency, vendor relationships and customer experience.
Property Management Specialist at Kettle & Oak
March 1, 2024 - May 1, 2024
Handled property management workflows for client assets; coordinated operations, vendor management and client communications.
Travel Manager at DMC Clinical Research
March 1, 2021 - December 1, 2022
Managed travel arrangements for clinical research teams; optimized schedules, budgeting and vendor relations.
Travel Manager at Walmart
November 1, 2024 - September 1, 2025
Customer relations and travel-related task coordination in a retail environment; improved service delivery.
Self-Employed Amazon Seller
July 1, 2023 - Present
Managed product listings, sourcing, and fulfillment for Amazon storefronts; built brand presence and optimized operations.
Inventory Clerk at AZR O Group
June 1, 2017 - September 1, 2019
Inventory control and operations support in fast-paced environments.
Property Manager at Kettle & Oak
March 1, 2024 - May 1, 2024
Property management and client relations, coordinating property operations.
Patient Services Specialist at DMC Clinical Research
March 1, 2021 - December 1, 2022
Support clinical trial participants, coordinate services, and assist with study logistics.
Consumer Relations Specialist at Walmart
November 1, 2024 - September 1, 2025
Handled customer relations and service excellence; supported store operations and customer experience initiatives.
Door-to-Door Salesperson at SILVER TROWEL CONSTRUCTION SKILLS TRAINING ACADEMY LIMITED
September 1, 2017 - August 1, 2018
Door-to-door sales role during field training.
Factory Worker at Simple Energy LLC
February 1, 2016 - May 1, 2018
Factory work and basic production tasks.

Education

Bachelor of Commerce (BCom), Accounting & Business/Management at Federation University Australia
August 1, 2007 - May 1, 2013

Qualifications

Bachelor of Commerce
January 11, 2030 - May 20, 2026
Certified Travel Industry Executive (CTIE)
January 11, 2030 - May 20, 2026
Prompt Engineering
January 11, 2030 - May 20, 2026
Workflow Automation
January 11, 2030 - May 20, 2026
AI Multimodal
January 11, 2030 - May 20, 2026
LLM Management
January 11, 2030 - May 20, 2026
AI Workforce Toolkit
January 11, 2030 - May 20, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Education