I'm a curious and ambitious Marketing enthusiast with a Bachelor in Business Administration in Finance and Marketing. I have been actively involved in Marketing and Communications, which has helped me develop and execute integrated marketing campaigns and lead cross-functional teams. I am passionate about growing my vision, strategy, and creative skills, and I aim to pursue studies in International Management and Marketing. I thrive in diverse and inclusive work environments where I can apply my experience and continue to improve relevant skills. I am motivated by challenging projects, continuous learning, and creating measurable impact through thoughtful marketing strategies and collaborative teamwork.

Wejdene Guesmi

I'm a curious and ambitious Marketing enthusiast with a Bachelor in Business Administration in Finance and Marketing. I have been actively involved in Marketing and Communications, which has helped me develop and execute integrated marketing campaigns and lead cross-functional teams. I am passionate about growing my vision, strategy, and creative skills, and I aim to pursue studies in International Management and Marketing. I thrive in diverse and inclusive work environments where I can apply my experience and continue to improve relevant skills. I am motivated by challenging projects, continuous learning, and creating measurable impact through thoughtful marketing strategies and collaborative teamwork.

Available to hire

I’m a curious and ambitious Marketing enthusiast with a Bachelor in Business Administration in Finance and Marketing. I have been actively involved in Marketing and Communications, which has helped me develop and execute integrated marketing campaigns and lead cross-functional teams. I am passionate about growing my vision, strategy, and creative skills, and I aim to pursue studies in International Management and Marketing. I thrive in diverse and inclusive work environments where I can apply my experience and continue to improve relevant skills.

I am motivated by challenging projects, continuous learning, and creating measurable impact through thoughtful marketing strategies and collaborative teamwork.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Advanced
German
Intermediate
Arabic
Intermediate

Work Experience

Marketing Manager at Emotion Colors - Phygital Agency
July 1, 2021 - September 30, 2024
Developed and implemented marketing plans and campaigns to achieve business objectives; conducted market research to identify opportunities and trends; collaborated with the sales team to develop targeted marketing strategies; managed the marketing budget and allocated resources; oversaw the creation and production of marketing materials (print and digital); analyzed the performance of marketing efforts.
Project Manager at Tomorrow Media Group
October 1, 2024 - Present
Oversee planning, execution and delivery of marketing projects, coordinating cross-functional teams to achieve client objectives; develop and optimize digital campaigns across websites, social media, and SEO/SEA campaigns.
Workshop Facilitator at YBy l'hwem NGO
October 1, 2022 - October 31, 2022
Led planning, execution, and delivery of digital communication campaigns; oversaw development and optimization of digital projects including website management, social media strategies, and SEO/SEA campaigns.
Cohead of Marketing Department at Unite the World - Youth Movement
January 1, 2017 - December 31, 2020
Co-led marketing initiatives and campaigns; maintained blog at www.unitetheworld.net and developed content strategies to grow engagement.
Digital Marketer at YASSIR TUNISIE- Mobile App
September 1, 2021 - September 30, 2021
Digital marketing activities for the mobile app; contributed to acquisition and engagement campaigns.
Research Team at PBR RATING - Rating Agency
March 1, 2020 - March 31, 2020
Engaged in research projects related to investment analysis and market evaluation.
Marketing/ Finance at MASELEC - Import Company
July 1, 2019 - October 31, 2020
Marketing and finance responsibilities within an import company.
Back Office at Bank of Tunisia and Emirates
July 1, 2017 - September 30, 2017
Back-office duties.
Co-head of Marketing Department / Blogger at Unite the World - Youth Movement
January 1, 2017 - December 1, 2020
Co-led the marketing department, created content and managed blog at unitetheworld.net; developed campaigns to engage youth and promote NGO programs.
Digital Marketer at YASSIR TUNISIE - Mobile App
September 1, 2021 - Present
Delivered digital marketing initiatives for the mobile app, including user acquisition and performance campaigns.
Research Team Member at PBR RATING - Rating Agency
March 1, 2020 - March 1, 2020
Participated in research projects, analyzing market data and financial information.
Marketing / Finance at MASELEC - Import Company
July 1, 2019 - October 1, 2020
Handled marketing activities and financial tasks; supported business development and process improvements.
Financial engineer at BNA CAPITAUX - Broker
February 1, 2021 - May 1, 2021
Involved in financial engineering tasks aligned with brokerage operations.
Workshop Facilitator at YBy l'hwem- NGO
October 1, 2022 - Present
Host creative and collaborative Marketing workshop with local undocumented immigrants to help them create their own projects and achieve their goals. Lead the planning, execution, and delivery of digital communication campaigns for a diverse portfolio of clients. Oversee the development and optimization of digital projects, including website management, social media strategies, and SEO/SEA campaigns.

Education

Bachelor of Business Administration at Tunis Business School
September 1, 2017 - September 1, 2021
Bachelor of Business Administration (Finance, Marketing minor) at Tunis Business School
September 1, 2017 - September 1, 2021
Bachelor Of Business Administration at Tunis Business School
September 1, 2017 - September 1, 2021
Bachelor of Business Administration at Tunis Business School
September 1, 2017 - September 1, 2021

Qualifications

Financial Engineering
February 1, 2021 - May 31, 2021
Femena Network - Movement of women talents in the digital creative economy in MEA
November 1, 2022 - December 27, 2025
Artivist - AIESEC BARDO
January 1, 2017 - December 31, 2018
OGET TMBA Member
January 11, 2030 - December 27, 2025
Femena Network - Movement of women talents in the digital creative economy in MEA
November 1, 2022 - January 2, 2026
OGET TMBA Member - Developing and executing content strategies that align with brand objectives and target audience
January 11, 2030 - January 2, 2026
Member, Femena Network
November 1, 2022 - January 6, 2026
Artivist, AIESEC BARDO
January 1, 2017 - December 31, 2018
TMBA Member
January 11, 2030 - January 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet, Financial Services