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I am a visionary leader in video production and brand storytelling with a proven track record of driving engagement and creating content that resonates with audiences. With more than a decade of experience in storytelling, post-production, and brand development, I’ve led cross-functional teams, optimized workflows, and delivered video content that makes an impact across nonprofits, education, and large-scale events. As the founder and CEO of Backyard Creative, I craft strategic, high-impact campaigns from concept through delivery, including a proprietary Storytelling Script Process that boosted project conversions by 40% and strengthened client relationships. I thrive on building partnerships, mentoring talent, and pushing creative boundaries to elevate brands and drive measurable results.…I am a visionary leader in video production and brand storytelling with a proven track record of driving engagement and creating content that resonates with audiences. With more than a decade of experience in storytelling, post-production, and brand development, I’ve led cross-functional teams, optimized workflows, and delivered video content that makes an impact across nonprofits, education, and large-scale events. As the founder and CEO of Backyard Creative, I craft strategic, high-impact campaigns from concept through delivery, including a proprietary Storytelling Script Process that boosted project conversions by 40% and strengthened client relationships. I thrive on building partnerships, mentoring talent, and pushing creative boundaries to elevate brands and drive measurable results.

Michael Wekall

Creative Director, Film Director, Film Producer, +2

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I am a visionary leader in video production and brand storytelling with a proven track record of driving engagement and creating content that resonates with audiences. With more than a decade of experience in storytelling, post-production, and brand development, I’ve led cross-functional teams, optimized workflows, and delivered video content that makes an impact across nonprofits, education, and large-scale events. As the founder and CEO of Backyard Creative, I craft strategic, high-impact campaigns from concept through delivery, including a proprietary Storytelling Script Process that boosted project conversions by 40% and strengthened client relationships. I thrive on building partnerships, mentoring talent, and pushing creative boundaries to elevate brands and drive measurable results.…I am a visionary leader in video production and brand storytelling with a proven track record of driving engagement and creating content that resonates with audiences. With more than a decade of experience in storytelling, post-production, and brand development, I’ve led cross-functional teams, optimized workflows, and delivered video content that makes an impact across nonprofits, education, and large-scale events. As the founder and CEO of Backyard Creative, I craft strategic, high-impact campaigns from concept through delivery, including a proprietary Storytelling Script Process that boosted project conversions by 40% and strengthened client relationships. I thrive on building partnerships, mentoring talent, and pushing creative boundaries to elevate brands and drive measurable results.

Available to hire

I am a visionary leader in video production and brand storytelling with a proven track record of driving engagement and creating content that resonates with audiences. With more than a decade of experience in storytelling, post-production, and brand development, I’ve led cross-functional teams, optimized workflows, and delivered video content that makes an impact across nonprofits, education, and large-scale events.

As the founder and CEO of Backyard Creative, I craft strategic, high-impact campaigns from concept through delivery, including a proprietary Storytelling Script Process that boosted project conversions by 40% and strengthened client relationships. I thrive on building partnerships, mentoring talent, and pushing creative boundaries to elevate brands and drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

CEO at Backyard Creative

November 1, 2022 - Present

Founded and lead a full-service video production company focused on creating compelling brand stories through innovative video content. Responsibilities include overseeing all aspects of video production, from conceptualization to execution, including creative direction, team management, and client relations. Key accomplishments include developing a proprietary Storytelling Script Process that increased project conversion rates by 40% and driving end-to-end production of high-impact video campaigns for nonprofit organizations, including a fundraising video for the Boys & Girls Club of Atlanta that raised $50,000, and a nationwide campaign for FCA’s community center initiative in Atlanta that increased visibility and participation.

Project Manager at Pullspark

May 9, 2022 - July 15, 2022

Managed logistics and production efforts for high-profile live events. Responsibilities included overseeing production teams, coordinating schedules, and managing budgets for large-scale events. Served as the primary liaison between the creative team, client, and vendors. Key accomplishments include coordinating a $500,000+ event for speaker John Maxwell with 8,000 attendees across multiple venues and producing three major event videos, including casting, hiring, and final delivery.

Director of Video Production at Johnson Ferry Baptist Church

January 1, 2012 - December 31, 2022

Led the video production team for a large church (7,000+ members). Responsibilities included overseeing all video content creation for services, mission work, and fundraising campaigns. Directed live multi-camera productions for weekly services, and led the production of international documentaries and outreach videos to support missions and fundraising efforts.

Creator at A Hug from Taylor Swift

December 31, 2009 - April 18, 2010

Conceived and executed a viral video campaign to secure a hug from Taylor Swift, resulting in significant social media engagement and national media attention. Responsibilities included overseeing all aspects of video production and social media strategy, culminating in over 2 million views and widespread media coverage (MTV, Fox News, CMT).