Experienced video production leader with 15+ years in creative direction, video production, and brand development. Skilled in managing teams, creating impactful content, and driving engagement across nonprofits, events, and global outreach projects.

Michael Wekall

Experienced video production leader with 15+ years in creative direction, video production, and brand development. Skilled in managing teams, creating impactful content, and driving engagement across nonprofits, events, and global outreach projects.

Available to hire

Experienced video production leader with 15+ years in creative direction, video production, and brand development.
Skilled in managing teams, creating impactful content, and driving engagement across nonprofits, events, and global
outreach projects.

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Work Experience

CEO at Backyard Creative
November 1, 2022 - Present
Founded and lead a full-service video production company focused on creating compelling brand stories through innovative video content. Responsibilities include overseeing all aspects of video production, from conceptualization to execution, including creative direction, team management, and client relations. Key accomplishments include developing a proprietary Storytelling Script Process that increased project conversion rates by 40% and driving end-to-end production of high-impact video campaigns for nonprofit organizations, including a fundraising video for the Boys & Girls Club of Atlanta that raised $50,000, and a nationwide campaign for FCA’s community center initiative in Atlanta that increased visibility and participation.
Project Manager at Pullspark
May 9, 2022 - July 15, 2022
Managed logistics and production efforts for high-profile live events. Responsibilities included overseeing production teams, coordinating schedules, and managing budgets for large-scale events. Served as the primary liaison between the creative team, client, and vendors. Key accomplishments include coordinating a $500,000+ event for speaker John Maxwell with 8,000 attendees across multiple venues and producing three major event videos, including casting, hiring, and final delivery.
Director of Video Production at Johnson Ferry Baptist Church
January 1, 2012 - December 31, 2022
Led the video production team for a large church (7,000+ members). Responsibilities included overseeing all video content creation for services, mission work, and fundraising campaigns. Directed live multi-camera productions for weekly services, and led the production of international documentaries and outreach videos to support missions and fundraising efforts.
Creator at A Hug from Taylor Swift
December 31, 2009 - April 18, 2010
Conceived and executed a viral video campaign to secure a hug from Taylor Swift, resulting in significant social media engagement and national media attention. Responsibilities included overseeing all aspects of video production and social media strategy, culminating in over 2 million views and widespread media coverage (MTV, Fox News, CMT).

Education

Bachelor of Arts – History at Auburn University
August 15, 2006 - May 5, 2010

Qualifications

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Industry Experience

Education, Non-Profit Organization, Media & Entertainment