Available to hire
Hi! I’m Wendy Aponza, a passionate paid media specialist with 7 years of experience in digital advertising. I specialize in strategic planning for both performance and branding campaigns across various digital platforms, including social media, analytics, and programmatic advertising. I enjoy helping brands grow their visibility and conversions through well-optimized campaigns.
I have worked in different markets and for major brands like Domino’s, Starbucks, and Anytime Fitness, which has given me valuable insights and skills to deliver outstanding results. I’m always eager to learn and improve while providing excellent client service and campaign management.
Experience Level
Language
Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate
Work Experience
Paid media Specialist at Digi Agency
November 1, 2024 - March 31, 2025Setting up and optimizing Google and Facebook ads for Anytime Fitness; providing recommendations for future campaigns and campaign reporting.
Senior Digital Planner at Beat Mullenlow
April 1, 2021 - July 31, 2022Managed client accounts, presented partial and final campaign reports, and planned digital media strategies for campaigns of clients such as Domino’s, Starbucks, Archies, and Global wine.
Performance Leader at Adsmovil
May 1, 2020 - April 30, 2021Managed performance campaigns to achieve web conversions and app installs for major regional brands, including campaign optimisation and reporting.
Senior Bidding Platform Specialist at Group M
September 1, 2018 - March 31, 2020Overseen digital assets including media plans, materials, and audience strategies for Facebook and Google ad campaign implementation. Supported strategic planning and optimised campaigns to meet KPIs and budget goals.
Digital Specialist at OMD
July 1, 2016 - August 31, 2018Reported campaign results, set up and optimised Google and Facebook ads, and provided recommendations for future campaigns.
Paid media Specialist at Digi Agency
November 1, 2024 - March 31, 2025Campaign setting and optimisation of Google and Facebook ads for Anytime Fitness. Provided recommendations for future campaigns and prepared campaign reporting.
Senior Digital Planner at Beat Mullenlow
April 1, 2021 - July 31, 2022Managed client relationships including presentation of partial and final campaign reporting. Led digital media strategic planning for campaigns of several clients such as Domino’s, Starbucks, Archies, and Global wine among others.
Performance Leader at Adsmovil
May 1, 2020 - April 30, 2021Managed performance campaigns to reach web conversions and app installs for major regional brands, including optimisation and campaign reporting.
Senior Bidding Platform Specialist at Group M
September 1, 2018 - March 31, 2020Oversaw digital assets including media plans, material, and audience strategy to deliver proper campaign implementation on Facebook & Google ads. Provided strategic planning support and optimisation securing KPI delivery and budget consumption.
Digital Specialist at OMD
July 1, 2016 - August 31, 2018Reported campaign results. Recommended improvements for future campaigns. Managed campaign setting and optimisation on Google and Facebook ads.
Education
Bachelor at Universidad Distrital, Bogota Colombia
January 1, 2012 - December 31, 2016High School Diploma at High School
January 1, 2008 - December 31, 2008Bachelor at Universidad Distrital, Bogota Colombia
January 1, 2012 - December 31, 2016High School Diploma at High School
January 1, 2008 - December 31, 2008Qualifications
Certificate IV Marketing and Communications
January 1, 2025 - December 31, 2025Certificate IV Marketing and Communications
January 1, 2025 - December 31, 2025Industry Experience
Retail, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services
Experience Level
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