Wendy Aponza
7 years of experience in digital advertising.
About
7 years of experience in digital advertising. I have worked for major brands in South America such as Claro, Falabella, Scotiabank Colpatria, Juan Valdez, Domino’s, Starbucks among others, and Anytime Fitness and the Sweat app in Australia. Specific knowledge in digital paid media, strategic planning and campaign setting for performance and branding, client service, digital ops in diverse platforms such as Meta ads, Google ads, Tik Tok ads, Analytics and Programmatic. I have a strong analytical mindset due my academic background and experience. Always willing to share my knowledge to grow businesses and drive results.
- 11 years' experience
- Joined October 2024
Languages
- Spanish; CastilianFluent
- EnglishFluent
- PortugueseIntermediate
Industry experience
- Retail
- Consumer Goods
- Software & Internet
- Media & Entertainment
- Professional Services
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Work experience· 7 roles
Campaign setting and optimisation of Google and Facebook ads for Anytime Fitness. Provided recommendations for future campaigns and prepared campaign reporting.
Travel for English and Marketing studies in Australia
Developed and executed Paid Digital Media strategies for brands including Domino’s, Starbucks, Archies, Global Wine. Managed client communications and presented mid- and end-of-campaign performance reports. Improved campaign efficiency by optimising spend across social, display, and video platforms.
Education
Certifications and awards
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