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7 years of experience in digital advertising. I have worked for major brands in South America such as Claro, Falabella, Scotiabank Colpatria, Juan Valdez, Domino’s, Starbucks among others, and Anytime Fitness and the Sweat app in Australia. Specific knowledge in digital paid media, strategic planning and campaign setting for performance and branding, client service, digital ops in diverse platforms such as Meta ads, Google ads, Tik Tok ads, Analytics and Programmatic. I have a strong analytical mindset due my academic background and experience. Always willing to share my knowledge to grow businesses and drive results.…7 years of experience in digital advertising. I have worked for major brands in South America such as Claro, Falabella, Scotiabank Colpatria, Juan Valdez, Domino’s, Starbucks among others, and Anytime Fitness and the Sweat app in Australia. Specific knowledge in digital paid media, strategic planning and campaign setting for performance and branding, client service, digital ops in diverse platforms such as Meta ads, Google ads, Tik Tok ads, Analytics and Programmatic. I have a strong analytical mindset due my academic background and experience. Always willing to share my knowledge to grow businesses and drive results.

Wendy Aponza

PPC Manager, Social Media Manager, Content Producer, +4

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7 years of experience in digital advertising. I have worked for major brands in South America such as Claro, Falabella, Scotiabank Colpatria, Juan Valdez, Domino’s, Starbucks among others, and Anytime Fitness and the Sweat app in Australia. Specific knowledge in digital paid media, strategic planning and campaign setting for performance and branding, client service, digital ops in diverse platforms such as Meta ads, Google ads, Tik Tok ads, Analytics and Programmatic. I have a strong analytical mindset due my academic background and experience. Always willing to share my knowledge to grow businesses and drive results.…7 years of experience in digital advertising. I have worked for major brands in South America such as Claro, Falabella, Scotiabank Colpatria, Juan Valdez, Domino’s, Starbucks among others, and Anytime Fitness and the Sweat app in Australia. Specific knowledge in digital paid media, strategic planning and campaign setting for performance and branding, client service, digital ops in diverse platforms such as Meta ads, Google ads, Tik Tok ads, Analytics and Programmatic. I have a strong analytical mindset due my academic background and experience. Always willing to share my knowledge to grow businesses and drive results.

Available to hire

7 years of experience in digital advertising. I have worked for major brands in South America such as Claro, Falabella, Scotiabank Colpatria, Juan Valdez, Domino’s, Starbucks among others, and Anytime Fitness and the Sweat app in Australia. Specific knowledge in digital paid media, strategic planning and campaign setting for performance and branding, client service, digital ops in diverse platforms such as Meta ads, Google ads, Tik Tok ads, Analytics and Programmatic. I have a strong analytical mindset due my academic background and experience. Always willing to share my knowledge to grow businesses and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

Work Experience

Performance Leader at Adsmovil

May 1, 2020 - April 30, 2021

Managed performance campaigns to achieve web conversions and app installs for major regional brands, including campaign optimisation and reporting.

Paid media Specialist at Digi Agency

November 1, 2024 - March 31, 2025

Campaign setting and optimisation of Google and Facebook ads for Anytime Fitness. Provided recommendations for future campaigns and prepared campaign reporting.

Digital Specialist at OMD

July 1, 2016 - August 31, 2018

Reported campaign results. Recommended improvements for future campaigns. Managed campaign setting and optimisation on Google and Facebook ads.

Performance Coordinator at Sweat

November 1, 2015 - Present

Responsible for digital advertising support and campaign optimisation across Google Ads, Apple Ads, and Meta platforms. Refines targeting, manages creative assets, and implements bid adjustments to improve performance metrics. Reports and collaborates with the wider team to identify opportunities and optimise results.

Career brake

August 1, 2022 - November 1, 2024

Travel for English and Marketing studies in Australia

Senior Digital Planner at Beat MullenLowe

April 1, 2021 - July 31, 2022

Developed and executed Paid Digital Media strategies for brands including Domino’s, Starbucks, Archies, Global Wine. Managed client communications and presented mid- and end-of-campaign performance reports. Improved campaign efficiency by optimising spend across social, display, and video platforms.

Senior Bidding Platform Specialist at GroupM

September 1, 2018 - March 31, 2020

Coordinated media plans, assets, and audience strategies for campaign execution on Facebook & Google Ads. Supported strategic planning and optimisations to meet KPIs and ensure full budget delivery. Improved campaign performance through continuous bid adjustments and data-driven recommendations.