Available to hire
I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I drive revenue growth and customer acquisition through high-impact creative strategy and cross-functional collaboration.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
Work Experience
Creative Director at MAINGEAR
January 1, 2009 - January 1, 2025Led a full company rebrand spanning logo design, website overhaul, apparel lines, and marketing assets to reposition MAINGEAR as a premium gaming PC brand. Designed and developed multiple high-conversion WordPress and Shopify websites optimized for UX, CRO, and e-commerce performance. Created and launched branded product lines including custom gaming chairs and limited-edition gaming PCs. Directed Meta and Google Ads campaigns driving customer acquisition and online sales growth. Partnered with marketing, operations, and leadership to align creative strategy with business objectives and revenue goals. Collaborated with high-profile talent on custom PC builds and promotional campaigns, increasing brand visibility and credibility. Established and maintained a consistent visual identity system across digital, product, and marketing touchpoints.
Education
at The Art Institute
January 1, 2010 - January 1, 2012 at Union County College
January 1, 2012 - January 1, 2014Qualifications
Industry Experience
Gaming, Software & Internet, Media & Entertainment, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
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