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I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I consistently drive revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.…I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I consistently drive revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

wendel santos

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I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I consistently drive revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.…I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I consistently drive revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

Available to hire

I am a Creative Director with 18+ years of experience leading brand strategy, creative direction, and digital marketing for e-commerce and technology companies. I have proven expertise in branding, UX/UI design, conversion-focused web development, and performance marketing across WordPress and Shopify ecosystems. I consistently drive revenue growth and customer acquisition through high-impact creative strategy, cross-functional collaboration, and premium brand positioning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Creative Director at MAINGEAR

January 1, 2009 - January 1, 2025

Led a full company rebrand including logo, visual identity, apparel, marketing assets and a comprehensive website overhaul to reposition MAINGEAR as a premium gaming PC brand. Designed and developed multiple high-conversion WordPress and Shopify websites optimized for responsive UX, CRO, and e-commerce performance. Translated brand strategy and creative direction into effective web layouts and interactive experiences that supported product launches and promotional campaigns. Established and maintained a consistent visual identity system across digital, product, and marketing touchpoints to ensure cohesive user experience and stronger brand recognition. Collaborated cross-functionally with marketing, operations, and leadership to align creative, UX, and technical execution with business objectives and revenue goals. Created and launched branded product lines and partnered with high-profile talent on co-branded builds and campaigns that increased brand visibility and customer engagement.