I'm a visual designer who bridges structured, systems-based design with creative visual expression. I enjoy translating complex ideas into clear, cross-media visuals that communicate identity and values. I work across branding, UX, and installation design, collaborating across disciplines to deliver thoughtful, impactful experiences for brands and audiences.…

Wendi Xi

I'm a visual designer who bridges structured, systems-based design with creative visual expression. I enjoy translating complex ideas into clear, cross-media visuals that communicate identity and values. I work across branding, UX, and installation design, collaborating across disciplines to deliver thoughtful, impactful experiences for brands and audiences.…

Available to hire

I’m a visual designer who bridges structured, systems-based design with creative visual expression. I enjoy translating complex ideas into clear, cross-media visuals that communicate identity and values.

I work across branding, UX, and installation design, collaborating across disciplines to deliver thoughtful, impactful experiences for brands and audiences.

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Skills

Experience Level

Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Graphic Designer at Miu Studio
December 1, 2022 - April 1, 2024
Lead design pitches and projects, including UX and installation design. Mentored junior designers, coordinating cross-department collaboration. Main achievement: Coca-Cola Signature Mixer Activation (user experience and print material design), Choushengsheng x Sanrio serial pop-ups (poster and installation design).
Graphic Designer at Altavia Creative Capital
April 1, 2022 - August 1, 2022
Designed packaging, posters, logos, and websites.
Senior Graphic Designer at Miu Studio, Shanghai
April 1, 2022 - August 1, 2022
Lead design pitches and projects, including UX and installation design. Mentored junior designers, coordinating cross-department collaboration. Main achievement: Coca-Cola Signature Mixer Activation (user experience and print material design), Choushengsheng x Sanrio serial pop-ups (poster and installation design).
Graphic Designer at HAVAS GROUP
December 1, 2021 - March 1, 2022
Designed packaging, posters, logos, and websites.
Graphic Designer at Altavia CREATIVE CAPITAL, Shanghai
December 1, 2021 - March 1, 2022
Designed packaging, posters, logos, and websites.
Brand Designer at Jue Design
May 1, 2020 - October 1, 2021
Focused on packaging and branding design.
Brand Designer at Jue Design, Shanghai
May 1, 2020 - October 1, 2021
Focused on packaging and branding design.
Graphic Designer at HAVAS GROUP, Shanghai
May 1, 2020 - October 1, 2021
Designed packaging, posters, logos, and websites.

Education

MA at UAL Central Saint Martins
January 11, 2030 - January 1, 2027
MA Graphic Communication Design at UAL Central Saint Martins
January 11, 2030 - January 1, 2027

Qualifications

IDA 2025 Honorable Mention in Print / Books
January 11, 2030 - January 1, 2025
C2A 2025 Student Winner in Other Short Films, TV / Film / Animation
January 11, 2030 - January 1, 2025
Student Winner in Temporary exhibitions, Exhibition design
January 11, 2030 - January 1, 2024
LICC 2024 SHORTLIST in ILLUSTRATE (Graphic ) - Non-Professional
January 11, 2030 - January 1, 2024

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Retail, Software & Internet

Skills

Experience Level