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I am a Senior Brand Designer with 10+ years of experience bridging the gap between creative execution and business results. As an agency founder and creative lead, I blend high-end visual craft with operational business intelligence to drive growth. I lead strategic branding initiatives across B2B and B2C markets, optimize processes (CRM), and deliver complex projects for diverse niches—from heavy industry to retail—ensuring brand fidelity and measurable revenue impact.…I am a Senior Brand Designer with 10+ years of experience bridging the gap between creative execution and business results. As an agency founder and creative lead, I blend high-end visual craft with operational business intelligence to drive growth. I lead strategic branding initiatives across B2B and B2C markets, optimize processes (CRM), and deliver complex projects for diverse niches—from heavy industry to retail—ensuring brand fidelity and measurable revenue impact.

WENDSAY MATULEVIC HERBST

Brand Designer, Art Director, Graphic Designer, +1

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I am a Senior Brand Designer with 10+ years of experience bridging the gap between creative execution and business results. As an agency founder and creative lead, I blend high-end visual craft with operational business intelligence to drive growth. I lead strategic branding initiatives across B2B and B2C markets, optimize processes (CRM), and deliver complex projects for diverse niches—from heavy industry to retail—ensuring brand fidelity and measurable revenue impact.…I am a Senior Brand Designer with 10+ years of experience bridging the gap between creative execution and business results. As an agency founder and creative lead, I blend high-end visual craft with operational business intelligence to drive growth. I lead strategic branding initiatives across B2B and B2C markets, optimize processes (CRM), and deliver complex projects for diverse niches—from heavy industry to retail—ensuring brand fidelity and measurable revenue impact.

Available to hire

I am a Senior Brand Designer with 10+ years of experience bridging the gap between creative execution and business results. As an agency founder and creative lead, I blend high-end visual craft with operational business intelligence to drive growth. I lead strategic branding initiatives across B2B and B2C markets, optimize processes (CRM), and deliver complex projects for diverse niches—from heavy industry to retail—ensuring brand fidelity and measurable revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Beginner

3D Design

Beginner

Language

Portuguese

Fluent

English

Intermediate

Work Experience

Co-Founder & Lead Brand Strategist at Agência QuatroSete

May 1, 2018 - Present

Founded and currently manage a boutique branding agency, shifting focus from volume to high-value strategic partnerships. Led the complete rebranding of Audioprime, transforming a local service provider into Brazil’s leading ambient sound e-commerce through a new visual identity based on sound waves. Develops comprehensive brand positioning strategies for diverse niches, from heavy industry (B2B) to retail pharmacy chains (B2C). Serves as the primary strategic consultant, aligning design deliverables with clients' revenue goals.

Art Director & Process Manager at Invicta Marketing

September 1, 2016 - April 1, 2018

Identified bottlenecks in a high-volume agency environment and implemented Bitrix24 CRM, automating the workflow for hundreds of concurrent clients. Designed and managed the end-to-end creative lifecycle, ensuring consistency across graphic design, copywriting, and paid media. Developed a successful marketing strategy for the highly regulated dental market, scaling the agency's portfolio to over 50 dental clinics nationwide. Created brand identities, key visuals, and performance-focused ad creatives for Google Display and Social Media.

Graphic Designer at GFX Studio

June 1, 2015 - August 1, 2016

Executed a wide range of print and digital projects, mastering the technical requirements for food packaging, labels, and catalogs. Delivered design solutions for a diverse client base, including hydroelectric dams (energy sector) and nationwide pharmaceutical industries. Rapidly adapted to professional Mac OS workflows and advanced Adobe Creative Suite techniques.