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I am a business-minded creative leader with over 20 years of experience shaping integrated brand marketing for both large and small brands. I excel at turning strategies into visually compelling experiences across print, digital, and experiential channels, and I thrive on guiding teams to deliver high-impact campaigns on time and on budget. I value strong client relationships, clear storytelling, and collaborative leadership, and I love evolving brands through thoughtful design, strategic thinking, and hands-on collaboration with designers, copywriters, and marketers.…I am a business-minded creative leader with over 20 years of experience shaping integrated brand marketing for both large and small brands. I excel at turning strategies into visually compelling experiences across print, digital, and experiential channels, and I thrive on guiding teams to deliver high-impact campaigns on time and on budget. I value strong client relationships, clear storytelling, and collaborative leadership, and I love evolving brands through thoughtful design, strategic thinking, and hands-on collaboration with designers, copywriters, and marketers.

Wendy Macomber

Art Director, Brand Designer, Creative Director, +6

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I am a business-minded creative leader with over 20 years of experience shaping integrated brand marketing for both large and small brands. I excel at turning strategies into visually compelling experiences across print, digital, and experiential channels, and I thrive on guiding teams to deliver high-impact campaigns on time and on budget. I value strong client relationships, clear storytelling, and collaborative leadership, and I love evolving brands through thoughtful design, strategic thinking, and hands-on collaboration with designers, copywriters, and marketers.…I am a business-minded creative leader with over 20 years of experience shaping integrated brand marketing for both large and small brands. I excel at turning strategies into visually compelling experiences across print, digital, and experiential channels, and I thrive on guiding teams to deliver high-impact campaigns on time and on budget. I value strong client relationships, clear storytelling, and collaborative leadership, and I love evolving brands through thoughtful design, strategic thinking, and hands-on collaboration with designers, copywriters, and marketers.

Available to hire

I am a business-minded creative leader with over 20 years of experience shaping integrated brand marketing for both large and small brands. I excel at turning strategies into visually compelling experiences across print, digital, and experiential channels, and I thrive on guiding teams to deliver high-impact campaigns on time and on budget.

I value strong client relationships, clear storytelling, and collaborative leadership, and I love evolving brands through thoughtful design, strategic thinking, and hands-on collaboration with designers, copywriters, and marketers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Shift Design + Marketing

October 1, 2017 - Present

Creative lead responsible for the agency's operations. Source and manage designers, artists, copywriters, sales teams and marketers to create a brand and vision for clients. Lead creative vision, develop guidelines and direct projects including print collateral, websites, email campaigns, video storyboarding, photoshoots, and related tasks. Demonstrated strong leadership to maximize team talents.

Creative Director at SFA Marketing

October 1, 2017 - September 23, 2025

Directed and conceptualized brand identity and management, corporate positioning, product launches, advertising, UX, direct mail campaigns, sales collateral and trade show marketing. Developed and launched experiential, OOH, DOOH, print, catalog, web and direct marketing campaigns for a variety of B2B and B2C clients. Collaborated in strategic brainstorming, managed design team, planned budgets and schedules to ensure quality and efficiency.

Design Consultant at Covidien

November 1, 2008 - September 23, 2025

Designed new branded templates to support Covidien’s medical supply lines. Work included catalogs, posters, trade show booths, product supplements for doctors and nurses, and international information booklets.

Design Consultant at TFI Envision

October 1, 2007 - September 23, 2025

Designed artwork for various Unilever brands, collaborated with brand managers to develop bottles, packages, pallets, pallet skirts, hang tags, boots and trays for club stores.

Art Director at NAMARO Design

November 1, 2006 - September 23, 2025

Designed and developed brand and corporate identities, websites, advertisements, annual reports, trade show booths, design systems and sales collateral for a variety of national companies and non-profits.

Senior Art Director at YB Services

July 1, 2004 - September 23, 2025

Managed full-service print and web design agency, providing strategic leadership to the design team. Led design development, maintained client relationships, managed all sales efforts, selected and coordinated vendors. Enhanced department efficiency through hiring, managing, delegating and directing the design/production team.

Associate Art Director at Crescent Publishing

June 1, 2002 - September 23, 2025

Designed magazine page layouts. Created illustrations, headlines and the general look and feel of the magazine.

Designer/Illustrator at Ripe Inc.

September 1, 1999 - May 1, 2001

Conceptualized and produced numerous award-winning designs utilizing illustration skills for a variety of printed and digital materials.

Associate Art Director at Crescent Publishing

May 1, 2001 - June 1, 2002

Designed magazine page layouts, illustrations, headlines and the general look and feel of the magazine.

Senior Art Director at YB Services

June 1, 2002 - July 1, 2004

Managed full service print and web design agency, providing strategic leadership to the design team. Led design development, maintained client relationships, managed sales efforts, selected and coordinated vendors. Evolved department functionality to maximize efficiency, including hiring, delegating, and directing the design/production team.

Art Director at NAMARO Design

July 1, 2004 - November 1, 2006

Designed and developed brand and corporate identities, websites, advertisements, annual reports, trade show booths, design systems and sales collateral for national companies and non-profits.

Design Consultant at TFI Envision

November 1, 2006 - October 1, 2007

Designed artwork for Unilever brands; collaborated with brand managers to develop bottles, packages, pallets, hang tags, boots and trays for club stores. Included dies, concept boards and illustrated product renderings.

Design Consultant at Covidien

October 1, 2007 - November 1, 2008

Designed branded templates to support medical supply lines; work included catalogs, posters, trade show booths, product supplements for doctors and nurses, and international information booklets.

Creative Director at SFA Marketing

November 1, 2008 - October 1, 2017

Directed and conceptualized brand identity and management, corporate positioning, product launches, advertising, UX, direct mail campaigns, sales collateral and trade show marketing. Developed experiential, OOH/DOOH, print, catalog, web and direct marketing campaigns for diverse B2B and B2C clients. Managed design team, budgets and schedules to ensure quality and efficiency.

Education

B.S., Graphic Design at SUNY New Paltz

August 1, 1994 - May 4, 1998

Throughout my career, I have had the opportunity to work with renowned brands and agencies, honing my skills in conceptualizing and executing innovative design solutions. In my previous roles, I have successfully led creative teams, overseeing the development and execution of various projects across multiple platforms. I have a proven track record of delivering high-quality designs that not only meet client objectives but also exceed expectations. My ability to effectively communicate and collaborate with cross-functional teams, including copywriters, photographers, and developers, has been instrumental in achieving outstanding results. What sets me apart is my strong understanding of brand strategy and my ability to translate it into visually compelling designs. I have a keen eye for detail and a deep understanding of design principles, allowing me to create impactful visuals that resonate with target audiences. Additionally, I am well-versed in the latest design trends and technologies, constantly seeking opportunities to expand my skill set and stay ahead of the curve. Thank you for considering my application. With my extensive experience in the field, and my passion for creating visually captivating designs, I am confident that I would be a valuable asset to your team in contributing to your continued success. I would welcome the chance to discuss how my skills and experience align with your vision for this role. Please find my portfolio website below for your review. Best Regards,

BS at SUNY New Paltz

January 20, 2026 - January 20, 2026

B.S., Graphic Design at SUNY New Paltz

January 11, 2030 - January 26, 2026

B.S., Graphic Design at SUNY New Paltz

January 11, 2030 - March 2, 2026

B.S. at SUNY New Paltz

January 11, 2030 - March 18, 2026

B.S., Graphic Design at SUNY New Paltz

January 11, 2030 - March 30, 2026