Digital Specialist at MDF Instruments USA LLC

Responsible for managing the European market on Shopify and Amazon platforms, including website maintenance, product detail page optimization, SEO improvements, and plug-in app refinement. Conduct monthly e-commerce sales, inventory, and forecasting reports. Plan and control advertising campaigns on Amazon, Facebook, and Google Ads with budget and ACOS oversight. Maintain Amazon store backend and manage SKUs, pricing, and order/customer service processes. Oversee social media management, content posting, advertising, and distributor training. Handle international customer service including warranty and replacement support.

Web Manager at Peppy Pet Ltd. & Various Social Accounts

Conducted pet food marketing research and competitive website analysis to design marketing strategies for EU and US markets. Managed marketing platform design and ads strategy. Created and rewrote content with SEO focus for blogs and graphics arrangement. Set up Google Ads and social media ads. Researched e-commerce platforms for Taiwan/Chinese channels including WeChat, Line, and TikTok. Analyzed KPIs and competitor performance monthly. Managed various social media accounts with content creation, CRM build-up, SMS marketing, and graphic video preparations. Worked with multiple part-time projects managing brand presence and marketing.

Web Event Manager at Expat Fairs Pte. Ltd.

Created content write-ups and graphic/video arrangements for social media. Managed SEO articles on Singaporean blogs. Developed cross-channel social media strategies including budget allocation and influencer activations. Created social media content calendars aligned with marketing objectives. Conducted website keyword SEO and managed customer interactions on social media. Performed email marketing with Zoho CRM.

Senior Manager at Sino Materiales Inc. (former Taiwan Metal Ltd.)

Managed key stakeholder communications including customers and government agencies. Supervised permits and registrations such as business license and customs. Oversaw accounting department's shipment budgets and manufacturing site expenditures. Coordinated logistics and production scheduling. Handled order coordination and helped organize local government and fundraising events.

Account Manager at Asustek Computer, Inc.

Conducted market research to determine client feature needs and product marketability. Developed business specification documents. Coordinated between designers, technical staff, and management for product development and pricing strategy. Liaised with logistics for shipments and purchase order monitoring. Worked with headquarters to develop product roadmap.

Digital Specialist at MDF Instruments USA LLC

Managing the European market on Shopify and Amazon platforms including website maintenance (PDP edits, SEO improvements, plugin refinements), monthly e-commerce and inventory reporting, and forecasting. Planning and managing ads campaigns across Amazon, Facebook, and Google with budget and ACOS control. Maintaining Amazon store backend, handling SKU price and inventory management, order and customer service. Overseeing social media content posting, advertising and distributor training, as well as international customer service including warranty and replacement.

Web Manager at Peppy Pet. Ltd. & Various Social Accounts

Conducted pet food marketing research, product and website comparison, and designed marketing strategies for EU and US markets. Managed marketing platforms and ads strategies including Google Ads and social media. Rewrote content, optimized SEO keywords, arranged graphics, and analyzed monthly KPIs and competitor performance. Managed accounts for various social media pages including content writing, graphic and video preparation, CRM setup and management including SMS marketing.

Web Event Manager at Expat Fairs Pte. Ltd.

Created social media content and graphics, arranged videos, and managed SEO for Singaporean blogs. Developed cross-channel social media strategies including influencer activation and budget allocation. Created content calendars aligning with marketing objectives, managed customer interactions on social media platforms, and handled Zoho CRM email marketing campaigns.

Senior Manager at Sino Materiales Inc. (former Taiwan Metal Ltd.)

Handled key stakeholder communication including customers and government agencies. Managed government permits and registrations. Supervised accounting department budgets, coordinated logistics and production schedules, handled order coordination and organized local government unit events and fundraisers.

Account Manager at Asustek Computer, Inc.

Performed market research and defined product feature sets for clients. Developed business specifications aligning internal teams for product development and enhancements. Supported management on cost structures and pricing strategies. Coordinated logistics and purchase orders monitoring alongside headquarters.

Web Manager at Peppy Pet Ltd.

Pet food marketing research, product comparisons and marketing strategy for EU/US markets. Designed marketing platforms and ads strategies, content rewriting, SEO, blog posts, and graphic layout. Managed cross-channel e-commerce research (Taiwan/Chinese channels) and platform setups. Weekly KPI and cost/profit analytics; managed CRM and SMS marketing; served as account manager for IG/FB/LinkedIn pages and distributor training.

Web Event Manager at Expat Fairs Pte. Ltd.

Content creation and social media management; SEO on Singaporean blogs; cross-channel marketing strategy including influencer activations and campaigns; content calendars aligned with marketing objectives; customer engagement via Zoho CRM and email marketing.

Senior Manager at Sino Materiales Inc. (formerly Taiwan Metal Ltd.)

Led key stakeholder communications, managed government permits, supervised accounting budgets, coordinated logistics and production schedules, handled order coordination, and supported LGU events and fundraising in Mindanao and Cebu.

Account Manager at Asustek Computer, Inc.

Market research to determine feature sets and market potential; produced business requirements and coordinated with external designers and in-house teams for product development; supported systematized service workflows, BOM cost structure, pricing strategies, roadmaps, and logistic/PO monitoring.

Handled online marketing and performance ads, SEO/SEM, and social media advertising; managed Amazon Advertising and Shopify storefronts across DACHS and Spanish/French regions. Performed KPI analysis (ROAS, conversion rate), price/promo controls, and marketplace management. Supported customer experience and operations, including returns and payment issues. Project-based work 2020-2025; cross-functional collaboration with e-commerce teams.