Available to hire
Over 20 years’ international experience in lifestyle and sports apparel, working across Asia and Europe with brands like Adidas, Reebok, Only, Love, Bonito and MORE. Based between Taiwan and Austria, I bring deep expertise in concept-to-product design, technical drawings, and cross-disciplinary development—from apparel to accessories and gifting.
My strengths:
Fast turnaround on design systems and tech-packs
Translating trend direction into commercial product lines
Collaborating across sourcing, production & brand teams
Fluency in English & Mandarin; basic German & Japanese
Whether you need high-performance sportswear, stylish lifestyle apparel or refined accessories for luxe gifting, I’m ready to partner on your next project and bring your vision to life.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
German
Beginner
Japanese
Beginner
Work Experience
Design Consultant at Independent / Self-Employed
September 1, 2022 - PresentDelivered design solutions, creative direction, branding strategy, and trend analysis to international collaborators, supporting collections across apparel and lifestyle. Advised partners on market-relevant aesthetics and positioning, enhancing product storytelling and consumer engagement. Conducted Fashion Design & Trend Forecasting Workshops at Fu Jen Catholic University (Taiwan), mentoring students in design thinking, sustainability, and industry practice.
Senior Design Manager at Love Bonito
September 1, 2022 - October 24, 2025Leading SS22 Women’s collection (125 SKU) within a tight 3-week deadline with a team. Overseeing main BAU line and multiple special lines; planning design direction and manpower with the VP; collaborating with PD/Fabric/Assortment/Buing/Sourcing/E2E/Retail/Brand teams to ensure product quality and service.
Senior Designer (Mens & Women) – J.Lindeberg at Bestseller Fashion Group China, Beijing
November 1, 2021 - October 24, 2025Led SS22 Women’s collection (54 SKU) within a 2-week deadline; bridged the creative director and design team; contributed to Womens and Menswear for retail, EC and outlets; planned design direction, trends, salesbook prep, store analysis, and consumer research; coordinated with multiple departments.
Product Marketing Manager (Adidas Mens Apparel Sportswear APAC) at Adidas Group
March 1, 2021 - October 24, 2025Dual PM role to plan local marketing initiatives for 7-8 models; collaborated with market, designers, and developers to ensure objectives understood and assets delivered to maximize results.
CCA Apparel Design Manager – Reebok at Adidas Group
March 1, 2021 - October 24, 2025Responsible for women’s classic and performance story; enhanced women’s sales with a feminine take for Reebok - Kirei capsule; led teams across women/men/unisex/winter jackets; Korean collaborations; delivered compelling stories with key colors, silhouettes, fabrics, trims.
Apparel Designer – ONLY at Bestseller Fashion Group China, Beijing
March 1, 2019 - October 24, 2025Responsible for PU/Leather and Medium Woven Blazer & Pants categories; supported Light Woven Shirt/Dress categories; assisted with photoshoots and styling for the creative director.
Senior Designer, Apparel at Makalot Industrial Co., Ltd.
August 1, 2014 - October 24, 2025Product Development and Design, apparel senior designer; fast-paced seasonal collection management; oversaw key clients including Abercrombie & Fitch, Gap, Kohl’s, J.C.Penney; project management and client liaison.
Junior Designer, Product Development and Design, Apparel at Makalot Industrial Co., Ltd.
August 1, 2011 - October 24, 2025Promoted from junior to senior designer within a year; managed seasonal projects; collaborated with team.
Apparel Design Assistant and Accessories Designer at DITA / JO-AN
July 1, 2010 - October 24, 2025Created concept themes and stories for each season; project management of samples and fittings; accessories design and purchase; liaised with and styled models for look books; contributed to apparel and graphics for senior designers.
Runway Design Intern at Nicole Miller
October 1, 2009 - October 24, 2025Runway design support and related tasks for show preparations.
Outerwear & Bottoms/ Dress & Skirts Design Intern at Club Monaco
July 1, 2009 - October 24, 2025Supported design efforts for womenswear, outerwear, and dresses.
Accessories & Handbag Design Intern at Tory Burch
October 1, 2008 - October 24, 2025Assisted in accessory and handbag design; contributed to collection development.
Footwear Design Intern at DKNY
October 1, 2009 - October 24, 2025Involved in footwear design projects and development.
Education
Brand Management For Your Fashion Label (Professional Short Course) at Central Saint Martins College of Art & Design, London
September 1, 2015 - June 1, 2016Art Direction for Fashion (Professional Short Course) at Central Saint Martins College of Art & Design, London
September 1, 2015 - June 1, 2016Introduction to Fashion Journalism (Professional Short Course) at Central Saint Martins College of Art & Design, London
September 1, 2015 - June 1, 2016Postgraduate Certificate Footwear (Production & Manufacture) at London College of Fashion, London
April 1, 2015 - July 1, 2015Credit course at Fashion Institute of Technology, NYC
January 1, 2009 - September 1, 2009AS (Associate of Science) in Fashion Design at Parsons The New School for Design, NYC
September 1, 2007 - January 1, 2009Bachelor in Real Estate Management at National University of Singapore, Singapore
May 1, 2003 - May 1, 2007Qualifications
Industry Experience
Retail, Manufacturing, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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