- 2D Animator
- Art Director
William Garcia
- Krakow, Poland
- 4 projects
I’m a Senior Visual Designer and Art Director with a focus on motion, brand identity, and clean, scalable design.
About
I’m a Senior Visual Designer and Art Director with a focus on motion, brand identity, and clean, scalable design.
Over the past 10+ years, I’ve helped marketing and tech teams across Europe and North America in bringing their campaigns to life. This includes work on product launches, brand refreshes, and impactful content. I collaborate closely with cross-functional teams to create visuals that are both engaging and purposeful.
From animations and trade show visuals to design systems and mentoring junior colleagues, I like to keep things structured, collaborative, and always creative.
- Joined October 2024
Skills· 33
Figma- Branding
UI
Adobe Illustrator- Brand Identity
- Web Design
Adobe Photoshop
Webflow- Advert Design
- Adobe After Effects
Adobe InDesign- Product Design
- Presentation Design
- Motion Graphic
- Logo
WordPress- Pitch Deck
- Leadership
- Illustration
Jira- Infographic
- Social Media Design
- T-shirt Design
Adobe XD- Photo
HTML5
CSS
Canva
Blender- Video Advert
- Advertising Illustration
JavaScript- Animation
Languages
- EnglishFluent
- Spanish; CastilianFluent
- FrenchAdvanced
Industry experience
- Media & Entertainment
- Consumer Goods
- Manufacturing
- Retail
- Software & Internet
- Energy & Utilities
- Professional Services
- Non-Profit Organization
- Real Estate & Construction
- Financial Services
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Projects · 4
Inspired by the agile and innovative hummingbird, which serves as the mascot for Flutter software, I designed the logo, brand book, and additional visuals to encapsulate the essence of technology with a human approach.
- Art Director
- Brand Designer
I was responsible for the visual direction of the stand’s design and created various printed and digital materials exhibited at the fair, reaching an audience of ∼15000 people.
- Art Director
- Motion Graphic Designer
A complete redesign and launch of the new website in both Norwegian and English languages. I played a crucial role in the entire rebranding journey, which was implemented gradually alongside the design and development of our new website. My contributions included creating custom graphics, presentation decks, document formats, brochures, stand designs, packaging designs, product manuals, animations, video editing, logo visuals, social media profile images, and post templates. Additionally, I managed all visual elements for both online and onsite events and fairs throughout the Nordic market, including Norway, Sweden, Denmark, and Finland.
- Art Director
- Motion Graphic Designer
Work experience· 21 roles
Marketing Designer · CoopcarvajalFeb 2025 – Feb 2025 · 1 mo
Executed successful visual solutions, including landing pages, social media templates, branding elements, presentations, catalogs, and digital and print publications for the organization's campaigns in four cities, contributing to a ~30% increase in the associate database.
Art Director · FuturehomeFeb 2025 – Feb 2025 · 1 mo
Led brand strategy for the Norwegian, Scandinavian, and Polish markets, establishing consistent visual design systems across 20+ marketing touchpoints. Directed Eliaden 2024 trade show creative execution, coordinating cross-functional teams and delivering the project two weeks ahead of schedule. Provided photography art direction for an EV charger campaign filmed across multiple Norwegian locations to strengthen product positioning in the Scandinavian market.
Senior Visual Designer · FuturehomeFeb 2025 – Feb 2025 · 1 mo
Drove art direction and visual execution for the launch of six smart electrical products, creating packaging designs, user manuals, and promotional materials that supported international market expansion. Mentored two junior designers by establishing workflows, reviews, and quality standards to boost productivity and output quality. Built a reusable design template library covering 10+ content types, reducing production time by ~40% while maintaining brand consistency.
Marketing Designer · CoopcarvajalFeb 2025 – Feb 2025 · 1 mo
Marketing Designer · CoopcarvajalFeb 2025 – Oct 2025 · 9 mos
Art Director · FuturehomeApr 2024 – Feb 2025 · 11 mos
Senior Visual Designer · FuturehomeJul 2022 – Mar 2024 · 1 yr 9 mos
ABM Marketing Designer · AmpfactorMay 2022 – May 2022 · 1 mo
Education· 20
B. Tech · SENA2001 – 2002
BA · University of Valle (CO)2005 – 2011
B. Tech. · SENA2001 – 2002
BA · University of Valle (CO)2005 – 2011
Certifications and awards· 43
Strategic Thinking2020
Animation Foundations: Fundamentals2021
Interaction Design: Software and Web Design Patterns2021
Creative Coding: Create visual pieces with JavaScript2021
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