Available to hire
I’m William Garcia, a Senior Visual Designer with over a decade of experience collaborating with clients across Latin America, North America, and Europe. I specialize in brand strategy, visual systems, and UX/UI design for finance, marketing, and SaaS sectors.
I thrive in fast-paced environments, lead cross-functional teams, and bridge creative concepts with production realities—delivering consistently high-quality assets for email, web, print, and social channels.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Work Experience
Art Director at Futurehome
April 1, 2024 - February 28, 2025Directed brand, creative, and visual strategy across marketing channels, ensuring design systems and production standards aligned with international market needs. Led concept-to-delivery execution of print and digital communications across Norwegian, Scandinavian, and Polish markets. Developed motion assets, product videos, and branded content for digital campaigns, elevating visibility and engagement. Art-directed packaging, user manuals, and launched visuals for new product lines. Designed conversion-driven landing pages, display ads, and social media graphics with high visual consistency. Led creative direction for the Eliaden 2024 trade show, managing booth visuals, signage, and digital displays, ensuring stakeholder alignment and timely delivery. Collaborated with Sales, Product, and People & Culture teams on integrated campaigns and internal communication assets. Directed cross-functional design initiatives and photography/illustration strategy. Built and enforced scalable design
Senior Visual Designer at Futurehome
July 1, 2022 - March 31, 2024Collaborated with the Creative Director to evolve the brand’s visual language and scalable design system. Built and maintained reusable design templates across email, web, print, and social channels. Provided photography art direction and pre-production support for an EV charger campaign video filmed across multiple Norwegian locations. Mentored junior designers, establishing workflow, review cycles, and quality standards across marketing and internal communications. Managed over eight simultaneous creative projects using Agile PM tools for on-time delivery aligned with brand standards. Developed brand systems and visual templates for digital, event, and product experiences. Led visual storytelling for internal communication initiatives and company-wide updates. Utilized Figma and Adobe Creative Suite to maintain visual consistency.
ABM Marketing Designer at Ampfactor
November 1, 2021 - May 31, 2022Provided art direction and created digital campaign materials across various touchpoints and social media platforms. Developed ABM campaign visuals and content for digital platforms including social media, landing pages, ad sets, pitch decks, and internal communications. Designed web assets and presentation decks aligned with strategic marketing goals. Collaborated with development teams to deliver assets on time, meeting conversion and performance metrics. Built reusable brand components to improve turnaround and consistency. Utilized Figma, Adobe Creative Suite, and NetResults for daily design production workflows.
Marketing Designer at Coopcarvajal
January 1, 2016 - May 31, 2017Designed and implemented visual content for digital and print campaigns across four cities, managing from concept to final delivery. Coordinated vendors, procurement, and production tracking. Produced brand content targeting regional audiences aligned with marketing goals. Collaborated closely with Sales teams and C-level executives to develop integrated campaigns and create internal communication materials.
Lead Designer (Founder) at FEEL Clothing
August 1, 2015 - December 31, 2016Led product development, brand identity, visual design, and marketing strategy for a clothing brand. Managed visual design and creative direction across product, packaging, and digital promotions. Oversaw communication with suppliers, procurement, and prototype coordination from initial concept through launch.
Graphic & Industrial Designer at El País, Jago Digital, Conexión Urbana, Various Clients
July 1, 2001 - September 30, 2014Managed end-to-end creative production workflows for multiple projects, ensuring deadlines and quality standards were met. Streamlined graphic production processes by implementing standardized workflows for file management, vendor coordination, and quality control. Designed comprehensive visual systems including advertisements, signage, decks, and marketing collateral, maintaining brand consistency for diverse client portfolios. Provided creative direction and design solutions that communicated brand messaging across media channels, contributing to successful campaigns and business growth in publishing, retail, and construction sectors.
Project Manager/Industrial Designer at FUNOF
October 1, 2014 - December 31, 2014Led community workshops for groups of artisans in collaboration with cultural NGOs. Delivered design and training content for product development showcased at a national trade fair. Ensured project consistency through weekly follow-ups guiding artisans toward successful delivery. Facilitated artisan/vendor negotiations and oversaw raw material procurement. Maintained visual consistency across artisan-made marketing materials.
Graphic & Web Designer at Freelance
September 1, 2017 - November 30, 2021Delivered full-spectrum visual solutions including landing pages, social media templates, brand assets, presentation decks, and digital content for clients across Europe. Worked with startups and marketing teams to deliver high-quality deliverables aligned with branding strategy and client goals. Ensured UX-aligned design execution using Figma, WordPress, and Adobe tools.
Marketing Designer at Coopcarvajal
February 1, 2025 - October 17, 2025Executed successful visual solutions, including landing pages, social media templates, branding elements, presentations, catalogs, and digital and print publications for the organization's campaigns in four cities, contributing to a ~30% increase in the associate database.
Graphic & Web Designer at Freelance
May 1, 2017 - October 17, 2025Provided successful visual solutions, including landing pages, social media templates, brand assets, and presentations, for a range of clients and organizations in both digital and print formats. Coordinated vendor relationships and production workflows, overseeing procurement processes and quality control that ensured on-time and on-budget campaign deliveries.
ABM Marketing Designer at Ampfactor
November 1, 2021 - October 17, 2025Developed targeted ABM campaign materials across digital platforms, including social media, landing pages, and ad sets, to support lead generation efforts for B2B SaaS and technology clients. Established a reusable brand component system that improved design consistency and reduced project turnaround time by ~30% across multiple client campaigns. Collaborated with development teams to deliver web assets while ensuring a consistent and optimized design-to-development handoff that aligns with technical requirements and business goals.
Graphic & Web Designer | Freelance at Freelance
May 1, 2017 - May 1, 2017Provided successful visual solutions, including landing pages, social media templates, brand assets, and presentations for clients across digital and print formats. Coordinated vendor relationships and production workflows, overseeing procurement processes and quality control to ensure on-time and on-budget campaign deliveries.
Graphic & Web Designer | Freelance at Freelance
November 1, 2021 - November 1, 2021Provided successful visual solutions, including landing pages, social media templates, brand assets, and presentations for a range of clients across digital and print formats.
ABM Marketing Designer at Ampfactor
May 1, 2022 - May 1, 2022Developed targeted ABM campaign materials across digital platforms (social media, landing pages, ad sets) to support lead generation for B2B SaaS and technology clients. Established a reusable brand component system that improved design consistency and reduced turnaround time by ~30% across campaigns. Collaborated with development teams to deliver web assets with an optimized design-to-development handoff.
Marketing Designer at Coopcarvajal
February 1, 2025 - February 1, 2025Executed visual solutions including landing pages, social media templates, branding elements, presentations, catalogs, and digital and print publications for campaigns across four cities, contributing to a ~30% increase in the associate database.
Senior Visual Designer at Futurehome
February 1, 2025 - February 1, 2025Drove art direction and visual execution for the launch of six smart electrical products, creating packaging designs, user manuals, and promotional materials that supported international market expansion. Mentored two junior designers by establishing workflows, reviews, and quality standards to boost productivity and output quality. Built a reusable design template library covering 10+ content types, reducing production time by ~40% while maintaining brand consistency.
Art Director at Futurehome
February 1, 2025 - February 1, 2025Led brand strategy for the Norwegian, Scandinavian, and Polish markets, establishing consistent visual design systems across 20+ marketing touchpoints. Directed Eliaden 2024 trade show creative execution, coordinating cross-functional teams and delivering the project two weeks ahead of schedule. Provided photography art direction for an EV charger campaign filmed across multiple Norwegian locations to strengthen product positioning in the Scandinavian market.
Marketing Designer at Coopcarvajal
February 28, 2025 - February 28, 2025Executed successful visual solutions, including landing pages, social media templates, branding elements, presentations, catalogs, and digital and print publications for the organization's campaigns in four cities, contributing to a ~30% increase in the associate database.
ABM Marketing Designer at Ampfactor
November 1, 2021 - November 1, 2021Developed targeted ABM campaign materials across digital platforms, including social media, landing pages, and ad sets, to support lead generation for B2B SaaS and technology clients. Established a reusable brand component system that improved design consistency and reduced project turnaround time by ~30% across multiple client campaigns. Collaborated with development teams to deliver web assets while ensuring a consistent and optimized design-to-development handoff.
ABM Marketing Designer at Ampfactor
May 31, 2022 - May 31, 2022ABM Marketing Designer. Contributed to ABM campaigns across digital channels, delivering cohesive assets and supporting lead generation efforts with a focus on design-to-development handoff and cross-functional collaboration.
Graphic & Web Designer at Freelance
May 1, 2017 - May 1, 2017Provided visual solutions for landing pages, social templates, brand assets, and presentations for various clients in digital and print formats. Coordinated vendor relationships and production workflows, overseeing procurement processes and quality control to ensure on-time and on-budget campaign deliveries.
Education
B. Tech at SENA
July 1, 2001 - July 31, 2002BA at University of Valle (CO)
February 1, 2005 - August 31, 2011B. Tech. at SENA
July 1, 2001 - July 31, 2002BA at University of Valle (CO)
February 1, 2005 - August 31, 2011Bachelor of Arts at University of Valle, Colombia
January 1, 2005 - December 31, 2011B. Tech. at SENA Colombia
January 1, 2000 - December 31, 2002Bachelor of Arts at University of Valle, Colombia
January 1, 2005 - December 31, 2011B. Tech. at SENA Colombia
January 1, 2000 - December 31, 2002Bachelor of Arts at University of Valle, Colombia
January 1, 2005 - December 31, 2011B. Tech. at SENA Colombia
January 1, 2000 - December 31, 2002Bachelor of Arts in Industrial Design at University of Valle, Colombia
January 1, 2005 - December 31, 2011B. Tech. Graphic Design at SENA Colombia
January 1, 2000 - December 31, 2002Bachelor of Arts at University of Valle, Colombia
January 1, 2005 - December 31, 2011B. Tech. at SENA Colombia
January 1, 2000 - December 31, 2002Bachelor of Arts in Industrial Design at University of Valle, Colombia
January 1, 2005 - January 1, 2011Bachelor of Technology in Graphic Design at SENA, Colombia
July 1, 2000 - July 1, 2002Bachelor of Arts in Industrial Design at University of Valle, Colombia
January 1, 2005 - January 1, 2011Bachelor of Technology in Graphic Design at SENA, Colombia
July 1, 2000 - July 1, 2002Bachelor of Arts in Industrial Design at University of Valle, Colombia
January 1, 2005 - January 1, 2011Bachelor of Technology in Graphic Design at SENA, Colombia
July 1, 2000 - July 1, 2002Qualifications
Strategic Thinking
August 1, 2020 - August 31, 2020Animation Foundations: Fundamentals
March 1, 2021 - March 31, 2021Interaction Design: Software and Web Design Patterns
March 1, 2021 - March 31, 2021Creative Coding: Create visual pieces with JavaScript
March 1, 2021 - March 31, 2021Marketing: How to Use High-Impact Storytelling
March 1, 2023 - March 31, 2023LottieFiles for After Effects Certification
August 1, 2024 - August 31, 2024LottieFiles for After Effects Certification
May 1, 2025 - May 31, 2025Strategic Thinking
August 1, 2020 - August 31, 2020Animation Foundations: Fundamentals
March 1, 2021 - March 31, 2021Interaction Design: Software and Web Design Patterns
March 1, 2021 - March 31, 2021Creative Coding: Create visual pieces with JavaScript
March 1, 2021 - March 31, 2021Marketing: How to Use High-Impact Storytelling
August 1, 2024 - August 31, 2024LottieFiles for After Effects Certification
May 1, 2025 - May 31, 2025LottieFiles for After Effects Certification
May 1, 2025 - May 31, 2025Marketing: High-Impact Storytelling
August 1, 2024 - August 31, 2024Creative Coding: Visual Pieces with JavaScript
March 1, 2023 - March 31, 2023Interaction Design: Software and Web Design Patterns
March 1, 2021 - March 31, 2021Animation Foundations: Fundamentals
March 1, 2021 - March 31, 2021Strategic Thinking
August 1, 2020 - August 31, 2020LottieFiles for After Effects Certification
May 1, 2025 - May 31, 2025Marketing: High-Impact Storytelling
August 1, 2024 - August 31, 2024Creative Coding: Visual Pieces with JavaScript
March 1, 2023 - March 31, 2023Interaction Design: Software and Web Design Patterns
March 1, 2021 - March 31, 2021Animation Foundations: Fundamentals
March 1, 2021 - March 31, 2021Strategic Thinking
August 1, 2020 - August 31, 2020LottieFiles for After Effects Certification
May 1, 2025 - May 31, 2025Marketing: High-Impact Storytelling
August 1, 2024 - August 31, 2024Creative Coding: Visual Pieces with JavaScript
March 1, 2023 - December 31, 2023Interaction Design: Software and Web Design Patterns
March 1, 2021 - March 31, 2021Animation Foundations: Fundamentals
March 1, 2021 - March 31, 2021Strategic Thinking
August 1, 2020 - August 31, 2020LottieFiles for After Effects Certification
May 1, 2025 - May 31, 2025Marketing: High-Impact Storytelling
August 1, 2024 - August 31, 2024Creative Coding: Visual Pieces with JavaScript
March 1, 2023 - March 31, 2023Interaction Design: Software and Web Design Patterns
March 1, 2021 - March 31, 2021Animation Foundations: Fundamentals
March 1, 2021 - March 31, 2021Strategic Thinking
August 1, 2020 - August 31, 2020LottieFiles for After Effects Certification
May 1, 2025 - May 31, 2025Marketing: High-Impact Storytelling
August 1, 2024 - August 31, 2024Creative Coding: Visual Pieces with JavaScript
March 1, 2023 - December 31, 2023Interaction Design: Software and Web Design Patterns
March 1, 2021 - March 31, 2021Animation Foundations: Fundamentals
March 1, 2021 - March 31, 2021Strategic Thinking
August 1, 2020 - August 31, 2020Industry Experience
Media & Entertainment, Consumer Goods, Manufacturing, Retail, Software & Internet, Energy & Utilities, Professional Services, Non-Profit Organization, Real Estate & Construction, Financial Services
Inspired by the agile and innovative hummingbird, which serves as the mascot for Flutter software, I designed the logo, brand book, and additional visuals to encapsulate the essence of technology with a human approach.
I was responsible for the visual direction of the stand’s design and created various printed and digital materials exhibited at the fair, reaching an audience of ∼15000 people.
A complete redesign and launch of the new website in both Norwegian and English languages. I played a crucial role in the entire rebranding journey, which was implemented gradually alongside the design and development of our new website. My contributions included creating custom graphics, presentation decks, document formats, brochures, stand designs, packaging designs, product manuals, animations, video editing, logo visuals, social media profile images, and post templates. Additionally, I managed all visual elements for both online and onsite events and fairs throughout the Nordic market, including Norway, Sweden, Denmark, and Finland.
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