Available to hire
Hi, I’m Winnie. I’m a communications and digital-marketing professional focused on social media, content strategy, and influencer campaigns. I’ve helped global B2B brands boost engagement, craft thought-leadership content, and tell compelling stories across LinkedIn and Instagram. Let’s connect!
Experience Level
Language
English
Fluent
Work Experience
Social Specialist at BBH Singapore
July 1, 2023 - PresentDrove a 31% YoY engagement uplift on VisitSingapore Business Events LinkedIn; led a year-long LinkedIn campaign for STB’s 'World’s Best MICE City', achieving above-benchmark impressions, engagement, and video completion; produced two seasons of a thought-leadership video series generating 1M+ organic views with a 76.5% video completion rate; refreshed GIC's always-on content strategy; owned social content strategy for STB and GIC, delivering 30+ assets quarterly across planning, copywriting, community management, and performance reporting.
Client Executive, Digital at WE Communications
June 1, 2022 - July 1, 2023Account lead for SAP APJ's social presence across LinkedIn, X, and YouTube; supported executive communications for APJ President Paul Marriott; led influencer campaigns for Grand Prix Season Singapore 2022 (1.15M+ views, 1M+ reach); conceptualised and won Beyond the Label, a nationwide mental-health awareness campaign (mascot activation, OOH, podcast, and influencer campaign).
Associate Planner, Social Content Strategy at Tribal Worldwide
January 1, 2020 - June 1, 2022Developed always-on social content and influencer-led campaigns for government clients including NEA, MND, Gardens by the Bay, and MCCY; promoted from intern to Associate Planner, Social Content Strategy.
Public Relations Trainee at The Hoffman Agency Asia Pacific
December 1, 2020 - March 1, 2021Crafted pitches and press kits for Twitter APAC and IKEA Singapore, securing placements in tier-one publications such as The Business Times and Channel NewsAsia.
Digital News Intern at Channel NewsAsia, Mediacorp
September 1, 2016 - February 1, 2017Produced breaking news stories for mobile and social platforms; achieved over 3.2 million cumulative video views and 78,000 likes and shares on Facebook; notable stories included Aung San Suu Kyi’s diplomatic visit and the Changi Beach oil spill.
Education
Bachelor of Communication Studies (Communication Research) - Honours Distinction at Nanyang Technological University
January 11, 2030 - April 22, 2026Qualifications
Facebook Certified Digital Marketing Associate
January 11, 2030 - April 22, 2026Industry Experience
Media & Entertainment, Government, Travel & Hospitality, Professional Services
Experience Level
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